Jan 2025 – Present · 1 yr 4 mos · San Francisco Bay Area · Remote

Jan 2025 – Present · 1 yr 4 mos · San Francisco Bay Area · Remote

Sep 2024 – Present · 1 yr 8 mos · San Francisco Bay Area · Remote

• 𝗢𝘄𝗻𝗲𝗱 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗳𝘂𝗹𝗹-𝗳𝘂𝗻𝗻𝗲𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗮𝗻𝗱 𝗗𝗲𝘃𝗢𝗽𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, growing GitHub stars 2x, LinkedIn followers 3x, and web traffic from 0 to 1K+ monthly views in under 6 months.
• 𝗕𝘂𝗶𝗹𝘁 𝗦𝘃𝗲𝗹𝘁𝗼𝘀’ 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 (𝗚𝗧𝗠) 𝗲𝗻𝗴𝗶𝗻𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱 𝘂𝗽. Launched the website, added an AI-powered chatbot to engage visitors, automated lead capture, and used tools like Common Room, Clay, Apollo, Waalaxy to track interest signals, enrich lead data, and create campaigns.
• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗼 𝗗𝗲𝘃𝗢𝗽𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀, positioning, demos, pricing, and use case narratives that resonated with open-source and enterprise developers.
• 𝗟𝗲𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴, 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀, forming alliances with DevOps influencers, OSS contributors, and complementary startups to amplify brand presence and developer engagement.
• 𝗔𝗰𝘁𝗲𝗱 𝗮𝘀 𝘁𝗵𝗲 𝘀𝗼𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿, driving awareness, activation, and conversion with continuous iteration based on analytics and user feedback.

May 2021 – Sep 2024 · 3 yrs 4 mos · San Francisco Bay Area

• 𝗕𝘂𝗶𝗹𝘁 𝗮𝗻𝗱 𝗹𝗲𝗱 𝗮 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗴𝗹𝗼𝗯𝗮𝗹 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟭𝟱 across product, technical, developer, and competitive marketing. Scaled operations from a single open-source project to a suite of 𝟮𝟬+ 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘁𝗼𝗼𝗹𝘀 spanning developer platforms, infrastructure, observability, data, and AI.
• 𝗟𝗲𝗱 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, encompassing product marketing, community engagement, and web initiatives. Collaborated cross-functionally with Product, Engineering, Sales, and Field teams to align messaging, roadmap priorities, and revenue goals under a unified narrative.
• 𝗥𝗲𝗳𝗶𝗻𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀, from individual developers to enterprise engineering teams, helping Tanzu stand out in a crowded market. 𝗗𝗿𝗼𝘃𝗲 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 through strategic content creation, top-rated labs, webinars, keynotes, a newsletter with 1K+ organic subscribers, and high-impact sales enablement programs like Tanzu Live (VMware’s second-most-watched weekly internal enablement series).
• 𝗗𝗿𝗼𝘃𝗲 𝗲𝘃𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 at internal sales enablement events as well as industry events (KubeCon, Google Cloud Next, AWS re:Invent, VMware Explore). Owned content strategy, keynote development, demos, and top-performing hands-on labs (4 of top 5 at Explore EU)
• 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲𝗱 𝗧𝗮𝗻𝘇𝘂 𝗧𝗲𝗰𝗵𝗭𝗼𝗻𝗲, a content hub for a technical and developers/devops-focused audience with 𝟮𝟬𝗞+ 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝘃𝗶𝗲𝘄𝘀, 𝟱𝗞+ 𝘂𝘀𝗲𝗿𝘀 on the site, delivering real-time analytics that shaped marketing strategy and improved sales effectiveness.
• 𝗜𝗻𝘃𝗲𝗻𝘁𝗲𝗱 “𝗔𝗜 𝗧𝗮𝗻𝘇𝘂 𝗕𝗼𝘁” to automate responses for industry analyst evaluations (e.g., Gartner MQ, Forrester Wave), cutting turnaround time from weeks to days and contributing to improved rankings while easing team workload.

Jan 2017 – May 2021 · 4 yrs 4 mos · San Francisco Bay Area

• 𝗦𝗽𝗲𝗮𝗿𝗵𝗲𝗮𝗱 𝘁𝗵𝗲 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗲𝗮𝗺 at VMware
• Enhance the technical proficiency of internal teams, partners, and customers, accelerating product understanding and usage
• 𝗟𝗲𝗮𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝘀𝗮𝗹𝗲𝘀 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 and craft product demonstrations
• Provide a 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘃𝗼𝗶𝗰𝗲 to Engineering teams
• 𝗢𝘃𝗲𝗿𝘀𝗲𝗲 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗧𝗮𝗻𝘇𝘂 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝘂𝗶𝘁𝗲, designing and championing public marketing materials

May 2015 – Jan 2017 · 1 yr 8 mos · San Francisco Bay Area

• 𝗟𝗲𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗲𝗳𝗳𝗼𝗿𝘁𝘀, managing a team of 4 senior technical product managers.
• 𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗻𝗲𝘄 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 to validate new feature directions with customers and prospects.
• 𝗢𝘃𝗲𝗿𝘀𝗮𝘄 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗮𝗻𝗱 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻, including white papers, blog posts, videos, and technical sales presentations.
• 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝘁𝗼 𝗹𝗮𝗿𝗴𝗲 𝗮𝗻𝗱 𝘀𝗺𝗮𝗹𝗹 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 at trade shows and meetups, enhancing brand visibility and market penetration.

Mar 2014 – May 2015 · 1 yr 2 mos · Foster City

• Established and led the Technical and Solutions Marketing team from the ground up.
• Developed and delivered sales training, white papers, videos, presentations, and competitive analysis, driving product adoption and sales growth.
• Defined strategy and authored content for the company’s blog and website, enhancing online presence and engagement.
• Led systems integration projects and served as a subject matter expert at sales events, conferences, and client meetings.

Jan 2013 – Feb 2014 · 1 yr 1 mo

• Developed technical collateral such as best practice and deployment guides, white papers, FAQs and videos for the new Riverbed storage delivery product: Granite.
• Served as a subject matter expert for the system engineering organization on my main areas of expertise which include storage architectures, networking, virtualization, disaster recovery and wan optimization.

Mar 2011 – Dec 2012 · 1 yr 9 mos

Jun 2010 – Apr 2011 · 10 mos

• Managed and evangelized the field trial programs for the new Storage Media Encryption feature of MDS product line.
• Provided technical documentation and support to field trials and managed status reporting.
• Delivered US wide storage area network and MDS training to professional service and sales engineers within Cisco.
• Presented in customer visits, press interviews and trade shows.
• Provided hands-on management of the technical marketing lab.

Oct 2009 – Mar 2011 · 1 yr 5 mos · San Francisco Bay Area

• Founded and managed all operations of this mobile applications startup company.
• Developed organization from initial concept through product launch.
• Negotiated contracts and terms with large customers, including Samsung.
• Managed online campaigns, including banner ads, press releases, user reviews, etc.
• Created all sales collateral, company website, and online product demonstrations.

Jan 2006 – Apr 2010 · 4 yrs 3 mos

• Built QA team from the ground up.
• Managed and provided hands-on support to functional, system, performance and regression test projects and teams.
• Defined and executed test plans and scripts, documented testing results and ensured the resolution of defects.
• Designed and delivered status reports to executive management.

Nov 2004 – Dec 2005 · 1 yr 1 mo

• Managed and restructured Cisco worldwide failure analysis process by providing end-to-end root cause investigation for Cisco Cat6k and MDS 9000 switches.
• Worked with contract manufacturers and engineering for all test process issues, cases closure review, information gathering tools, internal technical contacts, customer and account team communications, and new product introduction.

Jan 2003 – Jan 2004 · 1 yr

• Held responsibility for testing software, firmware, and hardware of the Cisco MDS 9500 family of switches.
• Developed and executed test plans for hardware redundancy features; executed frequency and voltage testing on power supplies; verified and stressed hardware resilience and aging using temperature and vibration chambers.

Jan 2000 – Jan 2003 · 3 yrs

• Designed and developed CISCO MDS initial features.
• Developed and executed test plans for feature and interoperability testing.
• Developed test programs, scripts, and tools. For example, I developed in C++ a Fibre Channel, and SCSI emulator.