Aug 2025 – Present · 8 mos · Hybrid

• I am a, Fractional Chief Strategy Officer for funded platforms in programmatic advertising, marketing technology, and CTV. Senior strategic thinking without the ₹80L+ full-time cost.
• Provided strategic advisory services to businesses and leaders in operational and product development, enhancing overall efficiency.
• Leveraged 25 years of experience to build high-performing teams, driving profitability across various projects.
• Specialized in Ad Tech, Mar Tech, and Digital Media, delivering tailored solutions that meet market demands.
• AI possibilities.
• I help turn messy strategies into revenue machines.

Jul 2025 – Nov 2025 · 4 mos

• Doing many things but most importantly learning.
• If you want to chat; find time here on my calendar : https://zcal.co/prabhvir/30min

May 2022 – Apr 2023 · 11 mos · India

• This group is tasked with helping navigate the ever-changing video landscape, specifically looking at Connected TV and Streaming across the region.
• With media markets across Southeast Asia and India having a blend of global and hyper-local providers, this is a space that we can be sure will not look the same year on year as we see the emergence, consolidation, and scaling of these.

Aug 2020 – Jun 2025 · 4 yrs 10 mos · New Delhi, Delhi, India

• https://www.samsung.com/us/business/samsungads/
• Building the ads business & eco system for Connected TV and Devices leveraging the underlying technology at Samsung Ads.
• Own & drive general management functions including some bits of P&L.
• Lead from the front market expansion into other geographies.
• Drive partnerships with publishers, technology and measurement partners.

Feb 2013 – Aug 2020 · 7 yrs 6 mos · Gurgaon, India

• If you are using DV360 or Google Analytics or DCM - I introduced them to India including the concept of Programmatic buying.
• Built the most amazing Team and Business of Google Marketing Platform (ex. Doubleclick) for India.
• Brought programmatic buying to India.
• Built scaled sales and services team for a multi million dollar business.
• Drove revenue growth nearly 100%+ YoY. Exiting closer to $500m from a standstill.
• Lead integration efforts with Inventory sources and partnerships with publishers.
• Cross functional work with Marketing and Product teams to localize the strategy for India.
• Exceptional people manager credentials.

Jan 2010 – Jun 2013 · 3 yrs 5 mos · Bengaluru Area, India

• Khau Buddies is promoting the concept of healthy and eating together.
• We had to sunset the project in June 2013 :(

Mar 2009 – Feb 2013 · 3 yrs 11 mos · Singapore

• Responsible for driving business growth at Mindshare along with P/L responsibility.
• Consult & engage clients on strategic direction along with proven implementation success.
• Develop and establish best digital practises in the region by working alongside with digital and traditional leads.
• Game changing business models, re-engineering agency business models to build a profitable team.
• Focus on building center of excellence in Asia by leveraging knowledge of the east for the East Asian Markets...
• Work closely with publisher partners to elevate industry standards in-line with client needs.
• Drive MS thought leadership by participating in Speaking Engagements & written contributions in leading relevant publications.

Sep 2007 – Mar 2009 · 1 yr 6 mos · New Delhi Area, India

• My assignment at Surewaves was to look at over all product development & lead marketing initiatives along with teams spread across the country.

May 2006 – Aug 2007 · 1 yr 3 mos · New Delhi Area, India

• Responsible for Online Search Business

Dec 2004 – Apr 2006 · 1 yr 4 mos · Mumbai Area, India

• Project Management of elearning projects for Governments in UK & India

Aug 2003 – Nov 2003 · 3 mos · Pune Area, India

• Built a strong gaming community of around 500 regular players from mere 100
• Educated gamers about a new gaming concept – Massively Multiplayer Online Role Playing Games through mass contact and campus presentation, backed by market research
• Design and executed marketing, communication and promotion strategy to introduce the concept and product
• Managed a network of game jockeys and gaming café’s

May 2001 – Jul 2001 · 2 mos

• The role involed conducting a market feasibility study for a product launch.

Jan 1999 – Dec 2003 · 4 yrs 11 mos · New Delhi Area, India

• Developed websites and content for SME Business's.
• Authored Content for India's Leading Tech. Publishing House.
• Developed and assisted in presenting press release / corporate presentations.