Jul 2023 – Feb 2024 · 7 mos · Redwood City, California, United States

Jul 2021 – Jul 2023 · 2 yrs · Redwood City, California, United States

• ➡️ Collaborate closely with Product Managers at Poshmark to improve Seller Experience & Live Show Launch & Features:
• ✔️ Ran 30+ Experiments on the Seller Experience side (A/B and Pre-post analysis)
• ✔️ 25% successful experiments that led to an increase of 3-4% of GMV
• ✔️ Led the implementation of mweb listings on the platform, increasing the number of listers by 18k/month, 0.3% of total listers.
• ✔️ Led Live Shows Launch and GTM effort working cross functionality with data eng and executives

Feb 2019 – Jan 2021 · 1 yr 11 mos · San Francisco, California

• ➡️ Perform detailed analyses to distill key insights & drivers for retaining the customer base
• ✔️ Designed & ran more than 50+ experiments to measure the impact of new features to improve buyer and seller retention
• ✔️ Led, designed and built a set of solutions to address buyer retention, including usage of credits and personalized push notification that improve attendees retention by 25% and payer retention by 15%
• ➡️ Improve platform health with automation in User Acquisition and Supply
• ✔️ ROAS optimization for multiple channels spend allocation resulting in a 50% increase in D14 and D28 ROAS
• ✔️ Improve Seller Funnel from Acquisition to Seller Retention that resulted in a 100% increase in retention and 35% in LTV (Spend per seller)