Jun 2024 – Jul 2024 · 1 mo

• I provide a full design audit for the Step N app.
• I did a lot of research, from looking at similar apps to providing the best UI (user interface) for this app. I tried to offer more options for a better user experience and gave some recommendations that can help attract more users.

Dec 2023 – May 2024 · 5 mos · Remote

• Contributed to user experience (UX) by conducting user interviews to identify needs and creating their brand identity with appropriate color and typography choices.
• Designed a full-fledged website, transforming wireframes into high-fidelity screens, ensuring responsiveness across devices, and prioritizing a user-centered emotional experience.
• Led a 6-person design team in crafting a brand-aligned company brochure and professional marketing pamphlets. Ensured consistent brand identity, clear visual hierarchy, and impactful visual communication for maximum audience engagement

Dec 2022 – Jul 2025 · 2 yrs 7 mos · Gurugaon · Remote

• I embarked on an exhilarating journey as a UI/UX Designer, driven by my passion for crafting meaningful digital experiences. Throughout my role, I embraced a wide range of design tasks, from developing detailed user personas to conducting thorough user research and competitive analysis. These insights formed the foundation of my design process, allowing me to create engaging websites and applications that connected with diverse users.
• My responsibilities were both strategic and creative. I skillfully translated complex requirements into intuitive designs that boosted user satisfaction and engagement. Working closely with cross-functional teams, I ensured that every design element aligned with business goals and user needs.
• Additionally, I played a crucial role in building the firm's brand identity, contributing to a seamless user experience with well-thought-out information architecture and user flow. This holistic approach not only showcased qualitative and quantitative data effectively but also helped users identify market changes in various ways.

Oct 2022 – Dec 2022 · 2 mos

• • Created website landing page sketches into actionable designs through a user-centered approach. Created low-fidelity wireframes to establish user flow and information architecture, followed by high-fidelity mockups for visual communication and client feedback.

Aug 2022 – Oct 2022 · 2 mos · India

• At Mums, I spearheaded a comprehensive redesign of their customer brochures, enhancing visual appeal and user trust. I streamlined content, replacing text-heavy sections with impactful visuals and infographics for increased clarity and user engagement. Additionally, I modernized the brand color scheme, transitioning from dark pink to a trendy pastel shade, fostering a more positive and emotional connection with the audience.

Jul 2021 – Oct 2021 · 3 mos · Delhi, India

• I previously thrived as a Social Media Manager at Devlance, I crafted engaging content strategies that resonated with audiences. I was passionate about leveraging their social media to connect brands with their target markets.

Apr 2021 – Jan 2023 · 1 yr 9 mos

• Developed and executed a social media content strategy, creating over 30 engaging Instagram posts and stories within a 4-month period. Contributed to a 100% follower growth rate in just 4 days, exceeding expectations and demonstrating exceptional content creation skills.
• Led a team of 30+ social media interns, empowering them to create engaging content. Conducted 5 Canva workshops, training over 100 college society students on design principles. Maintained a consistent posting schedule, ensuring daily social media presence.

Nov 2020 – Jan 2023 · 2 yrs 2 mos