Mar 2023 – Present · 3 yrs 1 mo

• Heading HR for 10000+ people across Shell Business Operations Bangalore

Oct 2019 – Mar 2023 · 3 yrs 5 mos

Jul 2017 – Oct 2019 · 2 yrs 3 mos

• Working with Shell Digitalization to enable business performance and commercial success through innovative technologies.
• Partnering with businesses to identify unique opportunities that can drive 10x growth or performance through innovation.
• Applying strategy and marketing to articulate the power and potential of innovative technologies(High Performance Computation, Machine Learning, Cloud, Robotics..)
• Demystifying Digitalization, building an internal and external partnership ecosystem, enabling a lived digital experience.

Dec 2015 – Jul 2017 · 1 yr 7 mos

• Global Project Manager for award winning Shell Ideas360, building Shell's brand in 140 countries
• Member of the Global Marketing Leadership team, managing 10 key strategic channels globally
• Develop, manage and deliver a fully integrated channel strategy across the customer journey
• Define the digital roadmap, building brand, driving ROI, marketing excellence and innovation
• Omni-channel experience: website, search, social media, display advertising, PR, print & events
• Content led, digital strategy for Shell Ideas360 (micro sites, videos, social assets, PR, articles..)

Jan 2012 – Nov 2015 · 3 yrs 10 mos

• Led the strategy and roadmap for digital excellence
• Developed effective go-to-market strategies and define the strategic media mix globally
• Channel identification, selection, management and optimization to meet business goals.
• Identified, nurtured and grew strategic global partnerships with global partners & agencies
• Launched and grew Shell's presence across social media(LinkedIn, Facebook, Twitter, Flickr, G+)
• Led integrated marketing campaigns aimed at creating powerful customer experiences.
• Developed marketing strategies based on research, analytics & key performance indicators

Jun 2010 – Jan 2012 · 1 yr 7 mos

• First global social media advisor - launched presence on LinkedIn, Facebook, Twitter, Flickr & G+
• Developed the overarching social media strategy for Shell's employer brand globally
• Worked with global media agencies to create a cohesive social media ecosystem
• Developed customized content & moderation strategies based on social listening & insights
• Managed relationships with the Global Centers of Excellence, Editorial, Legal teams,
• Increased social media awareness, expertise & compliance amongst team members globally
• Recipient of a Global Special Recognition Award special for External Focus.

Jun 2008 – Jul 2010 · 2 yrs 1 mo

• Defined the APAC marketing channel strategy, leading channel innovation in each country
• Responsible for identifying and enhancing ROI on key marketing channels in the region
• Leveraged market research, new media and technology to further strengthen brand initiatives
• Launched social media (Facebook, Twitter, LinkedIn) as a successful APAC marketing channel

Jun 2006 – Jun 2008 · 2 yrs

• First marketing advisor for Shell Technology India
• Created the employer brand for Shell Technology India
• Independently built the India marketing portfolio starting from a zero base
• Spearheaded the conceptualization and execution of India and APME marketing campaigns
• Conducted extensive market research, competitor analysis and benchmarking
• Responsible for India marketing budgets and building relationships with marketing agencies