Feb 2014 – Jun 2016 · 2 yrs 4 mos · Shanghai, China

• I was tasked to transform OMD from a traditional media agency to one that’s digital focused. I built the business, improved the agency profit margins, won new businesses and retain existing clients.

Jan 2011 – Sep 2011 · 8 mos

• Pivot from Creative to Media agency. Building the team capabilities and digital revenue of OMD China.

Jun 2010 – Dec 2010 · 6 mos

• I was brought in to lead digital media innovation for Intel including setting up the right measurement and ensuring we are aligned with Intel global strategy.

Sep 2011 – Feb 2014 · 2 yrs 5 mos · Beijing, China

• As CEO Digital, I was responsible for all things digital in OMG China. I ran 5 specialists units including Resolution (Search), Airwave (Mobile), Accuen (Programatic Buying), Social@OMG and Annalect (Platforms, Data and Analytics). I lead 3 accounts personally including Intel, HTC and CISCO as they are digital first, tech companies.

Jan 2007 – Apr 2010 · 3 yrs 3 mos

• Responsible for the setting up and running of Publicis Modem in APAC, after Publicis acquisition of Digitas and Modem Media in the US. Publicis merged Modem Media to form Publicis Modem, the digital arm of Publicis while Digitas continues to operate as a separate digital agency.
• Brought Publicis Modem to live in APAC including hiring, training, transfer of tools and best practices. Most APAC teams were external hires and retraining of existing employees, except for Korea where we bought a local digital agency and rebrand as Publicis Modem Korea.

Apr 2006 – Oct 2007 · 1 yr 6 mos · Singapore

• Was brought in to build the digital marketing capabilities of Publicis Groupe in APAC including running the digital strategy and advertising of key accounts.

Jan 1999 – Jan 2004 · 5 yrs

• Founded AdXplorer, Asia's largest digital marketing agency at that time. Raised funds, hired executives, pitched and won new businesses, built everything from the ground up. We had a network of teams spanning 8 markets in Singapore, Hong Kong, Beijing, Shanghai, Guangzhou, Taiwan, Sydney Australia and Tokyo Japan. AdXplorer was sold to Morningside in 2004.

Jan 1993 – Jan 1999 · 6 yrs · China · On-site

• Joined Saatchi & Saatchi Guangzhou to work on the Proctor and Gamble China business, ran Head & Shoulders, Safeguard and the test and pilot of various new P&G brands. Led geographical expansion from Eastern coastal cities to the West. China was relatively under developed then and together with our Media department, launched programs and syndication of TV dramas. We created TV drama series and inserted various TVCs under the P&G umbrella to go on air. No Nielsen TV tracking then so we launched our own TV monitoring system. Steep learning curve due to new market, new consumer insights and an ever evolving media landscape. Had so much fun!
• Moved back to Singapore in 1996 to be the Group Account Director to run P&G APAC, managing all the P&G brands under the Saatchi umbrella. Developed P&G TV commercials for APAC.

Jan 1990 – Jan 1993 · 3 yrs

• Joined the Japanese team of Dentsu, Young & Rubicam when I first started with them. Worked on various key accounts, including the management of The Singapore Epson Open. Moved to Hong Kong and worked on the Colgate Palmolive account. I learnt event management, print, TV and the importance of packaging design.

May 1989 – Aug 1990 · 1 yr 3 mos · Singapore, Singapore · On-site

• My first job in advertising! Responsible for managing a group of clients, including taking briefs, meeting minutes, selling campaigns and print production. Learning the business from the ground up.