Mark Greenberg

CEO

Toronto, Ontario, Canada12 yrs 2 mos experience

Key Highlights

  • Led significant growth in Kraken's Canadian business.
  • Achieved 2x growth in staking and opt-in rewards.
  • Pioneered technology transformation at Scotiabank.
Stackforce AI infers this person is a Fintech leader with extensive experience in product management and business strategy.

Contact

Skills

Core Skills

Product ManagementBusiness Strategy

Other Skills

ProductScaling BusinessesCryptocurrencyOffshore Software DevelopmentCloud ComputingBusiness ManagementKPI ReportingTalent DevelopmentProduct InnovationProcess ImprovementMarket EntryStrategic PartnershipsAsset ManagementMutual FundsWealth Management Services

About

I lead Payward Services, a newly formed B2B infrastructure platform that takes everything Kraken's built over 15 years - trading, yield, tokenized equities, stablecoin payments, lending, fiat and crypto rails - and makes it easily accessible to other companies. Payward is the company behind Kraken. I also lead the xStocks, Equities and Earn platforms across Kraken, as well as our North American, UK and LATAM teams. Previously, I led Kraken's Consumer Business Unit, it's Asset Growth & Management team and acted as our Canadian CEO. I'm passionate about making financial services 100x better. Prior to Kraken, I led Tech Transformation at Scotiabank and led the Financial Services vertical for BCG Digital Ventures.

Experience

12 yrs 2 mos
Total Experience
3 yrs
Average Tenure
1 yr 4 mos
Current Experience

Kraken

4 roles

VP, B2B

Promoted

Mar 2026Present · 2 mos

  • New business we are building at Payward, Kraken's parent company.

VP, Consumer Business and Products

Promoted

Nov 2024Mar 2026 · 1 yr 4 mos

  • I lead Kraken's Consumer business.
  • I lead the teams responsible for our key retail/consumer experiences, including the main Kraken app and consumer web experience, retail crypto trading, Krak (our money app and card) and Inky (onchain trading app).
  • In addition, I lead several Kraken-wide product areas - Earn (staking and other yield), xStocks (our tokenized equities platform) and traditional equities.
  • I also lead our US, UK, Canada, and LATAM geo teams.
Scaling BusinessesProductCryptocurrencyProduct ManagementBusiness Strategy

Global Head, Asset Growth & Management

Jan 2024Nov 2024 · 10 mos

  • Led the Asset Growth & Management business line at Kraken. I was responsible for Kraken's staking, opt-in rewards, asset listings and platform custody businesses.
  • Some key accomplishments:
  • 2x Staking & Opt-In Reward balances on a price-constant basis.
  • Launched + grew Kraken's Auto-Earn product, now with more than 250k users $2B+ in AuM.
  • Rebuilt our asset listings program/product/eng - driving 10x more assets listed in 2024
Scaling BusinessesProductCryptocurrencyProduct ManagementBusiness Strategy

Kraken Canada CEO

Oct 2022Aug 2024 · 1 yr 10 mos

  • I helped build and run our Canadian business. Oversaw 5x growth in revenue, 20%+ increase in onboarding conversion, 3x increase in market share over 1.5 years. Launched marketing efforts in Canada. Lead negotiations with the Ontario Securities Commission. Acted as Kraken's spokesperson for Canada.
  • Kraken is one of the largest and most trusted digital asset platforms globally. Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. We are trusted by more than 9 million consumer and pro traders, institutions and authorities worldwide. Globally, Kraken’s client base trades more than 100 digital assets and 7 different fiat currencies, including CAD, USD, GBP, EUR, JPY, CHR, and AUD. Kraken recently celebrated its 11th anniversary, doubled to 3000+ people, and brought innovative products and services to ma
Scaling BusinessesCryptocurrencyBusiness StrategyProduct Management

Payward

Head of Payward Services (B2B)

Mar 2026Present · 2 mos

  • Payward is the company behind Kraken. Payward Services is our B2B infrastructure platform that takes everything we've built over 15 years - trading, custody, stablecoin payments, tokenized equities, staking, lending, fiat and crypto rails - and makes it available to other companies. If you're a consumer tech, fintech, bank, brokerage or payments company thinking about yield, stablecoin payments or crypto / equities trading infrastructure, let's talk.
  • I continue to lead our Earn, Equities & Tokenized Equities (xStocks) teams, as well as our US, UK, Canada, and LATAM geo teams.
ProductScaling BusinessesCryptocurrencyOffshore Software DevelopmentCloud ComputingBusiness Management+46

Xstocks

Co-Founder

Jan 2025Present · 1 yr 4 mos

Scotiabank

3 roles

Global Head, ScotiaTech Engineering Hubs

Promoted

May 2021Sep 2022 · 1 yr 4 mos

  • I was hired in 2019 to lead Scotiabank's efforts to move from a traditional IT function to a modern global engineering organization. While maintaining my original role as VP of Technology Transformation, I also became the Global Head of Technology Business Management in 2020 and the Global Head of our ScotiaTech Engineering Hubs in 2021.
  • As Global Head of ScotiaTech Engineering Hubs, I built and led "ScotiaTech", Scotiabank's collection of global engineering centers. Our first centre, in Bogotá, Colombia, was created in 2020, and now has 1000+ colleagues (and growing!). I then helped expand the hubs across Colombia, into other LATAM markets, and within Canada (Ottawa & Vancouver). ScotiaTechers lead work across 15+ Scotiabank markets, bringing their energy, flexibility and technical prowess to the bank’s biggest challenges.

Head of Business Operations, Global Technology

Mar 2020Jun 2022 · 2 yrs 3 mos

  • Concurrently to my other roles at Scotiabank, I served as the 'COO' for the global CIO, overseeing operational functions (Finance, Risk Management, HR, Compliance), business planning, processes, and KPIs in support of the GCIO Technology Team ($700MM annual budget, 10K employees).
  • Freed up 30% of business management resources by automating and simplifying key operational processes.
  • Increased hiring of new graduates 400% by launching the Scotiabank Propel program, building a talent pipeline that is 50% female and 50% BIPOC.
Business TransformationCloud ComputingScaling BusinessesProductProduct InnovationCryptocurrency+2

VP & Global Head, Technology Transformation

Jan 2019Sep 2022 · 3 yrs 8 mos

  • Concurrently to my other roles at Scotiabank, I was responsible for strategic direction and modernization of the IT organization, including updating technology and improving the customer and colleague experience. In this role, I managed 7 direct reports and a team of 55.
  • Identified and executed upon more than $200MM in savings over three years, including significant increased adoption of cloud, vendor renegotiations, SDLC optimization and operating model improvements.
  • Developed and began execution on a global product strategy, identifying innovative technology offerings previously siloed in historically separate markets and expanding them company-wide.
  • Rebuilt the Technology Help Center, reducing call volumes 30% by building a customized self-service portal. To make the ServiceNow-based portal accessible to people without a technology background, we conducted journey mapping to understand customer problems and make intuitive systems and tickets. After the rebuild, 70% of tickets are self-service and 40% of customers use the chatbot to address routine questions.
Offshore Software DevelopmentScaling BusinessesProductBusiness StrategyProduct Management

Bcg digital ventures

Partner / Fintech Venture GM

Jan 2015Jan 2018 · 3 yrs · New York / Toronto

  • I helped found BCG Digital Ventures in New York and built/led BCGDV's Financial Services vertical in North America, launching startups for banks. During my time in this role, I acted as the GM for 5 product launches, from ideation through go-to-market and commercialization. As GM, I led a multi-disciplinary team across product, engineering, design and business operations.
  • Led the team that conceived of, designed and built RBC MyAdvisor, which connects clients with a personal financial advisor, providing tailored and timely financial advice at low cost through a mix of live/manual and virtual/automated interactions. Built and launched the platform in 15 months, leading a team of 50+ (DV and bank) including engineers, designers, business operations and strategists. Drove significant growth in AuM (~60% over control groups) and improved retention. Currently 2MM+ customers on the platform, awarded RBI’s Best Customer Facing Tech in 2018.
  • Led the team that conceived of Oshi Health, now the leading IBD mobile platform, with more than 50,000+ app downloads.
  • ==
  • BCG Digital Ventures is an Innovation, Product Development, and Commercialization firm. We re-imagine how people experience products and services, to disrupt and make markets, and create new sources of competitive advantage. We build businesses, not ideas, and we invest in the outcome together with our partners. We are a team of innovators, entrepreneurs and investors with proprietary IP across innovation, product development and commercialization.
Strategic PlanningTalent DevelopmentBusiness ManagementBusiness StrategyProduct Management

Boston consulting group (bcg)

Principal / Project Leader / Consultant

Sep 2008Jan 2014 · 5 yrs 4 mos · Toronto

  • I led engagements for Boston Consulting Group in Toronto, primarily in innovation, digital, technology advantage and people/culture. I was progressively promoted from Consultant to Project Leader to Principal based on excellent performance.
  • SELECT PROJECTS:
  • Secured $40M in funding from private and public sector sources to fund Toronto’s Global Risk Institute on behalf of the Toronto Financial Services Alliance. The Global Risk Institute has solidified Toronto’s brand as a global expert in risk management.
  • Powered 30% faster responses to customer needs and saved $20M for a large, fast-growing technology company by mapping revenue operations processes, benchmarking best practices, developing a strategy to improve systems, and assisting with early implementation of new processes.
  • Produced $80M in annual savings by identifying and executing on process and structural improvements within the Operations, Technology, and Real Estate functions of a large financial institution.
  • Increased sales 44% by leading a retail concept repositioning for a large international department store. I oversaw the client team that redesigned branding, in-store experience, team incentives, and the inventory management process.
  • Led market entry assessment and strategy that enabled a global spirits company to build a successful subsidiary in Ghana. This strategy was later replicated to enter other West African countries.
  • Served as lead author on “The Power of People in Digital Banking Transformation” for BCG’s thought leadership and emerging insights page.
FinTechAsset ManagementInnovation ManagementNew Business DevelopmentDigital TransformationBusiness Operations+5

Davies ward phillips & vineberg llp

Legal Associate

Jan 2007Jan 2007 · 0 mo

Digital StrategyOffshore Software DevelopmentDigital TransformationScaling BusinessesStrategic PartnershipsMarket Entry+3

Ibm canada

Multiple Roles

Jan 2005Jan 2006 · 1 yr

Education

University of Toronto - Rotman School of Management

JD/MBA

Jan 2005Jan 2009

University of Toronto

B. A. Sc. — Software Engineering

Jan 2001Jan 2005

University of Strathclyde

Shad Fellow

Jan 2000Jan 2000

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