Brendan Patterson

Product Manager

San Francisco, California, United States14 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led global design team across three continents.
Architected major platform capabilities for enterprise growth.
Established design as a strategic pillar in a SaaS company.

Stackforce AI infers this person is a SaaS Product Design Leader with expertise in user experience and design systems.

Contact

Skills

Core Skills

User Experience (ux)Product DesignDesign Systems

Other Skills

Graphic DesignCSSWeb DesignInteraction DesignPhotoshopWordPressWeb DevelopmentGraphicsPhotographyUser Interface DesignE-commerceHTMLSEOHTML5User Experience Design

About

I make complex things clear and simple. I design systems that scale, products that last, and experiences that feel like they’ve always belonged there. My work sits where design, product, and engineering collide — where ambiguity is high and every decision leaves a mark. I thrive in the early, messy stages: defining direction, aligning teams, and turning uncertainty into progress. I don’t do fluff. I don’t chase titles. I don’t leave problems for someone else to solve. Design, for me, is architecture, logic, and care disguised as simplicity. And on the good days — it still feels like the best job in the world.

Experience

14 yrs 2 mos

Total Experience

4 yrs 8 mos

Average Tenure

8 yrs 9 mos

Current Experience

Simpplr

6 roles

Director of Product Design 🇺🇸

Promoted

Mar 2025 – Present · 1 yr 2 mos

I Joined as Simpplr’s first product designer and grew from Senior Designer to Director of Product Design, scaling both the product and the design function from early startup to category leader.
In the early years I worked across UX, visual design, frontend collaboration, and product strategy, building foundational 0→1 experiences. As the platform matured, my focus shifted to 0→100 scale: evolving core products, strengthening architectural foundations, and building systems to support enterprise growth without compromising simplicity.
Today I lead product design strategy across the platform, partnering closely with the CEO, C-suite, Product, and Engineering leadership to align user experience with long-term business vision, analyst positioning, and market expansion.
Impact
Built and led a global design team across three continents, establishing design as a strategic pillar of the company.
Defined and evolved core product architecture to ensure scalability, extensibility, and consistency across a rapidly expanding platform.
Created and institutionalized a robust design system, governance model, and documentation framework to support enterprise-grade complexity while keeping UX clear and intuitive.
Architected and launched major platform capabilities including newsletters, campaigns, surveys, analytics, onboarding, and other critical experiences.
Helped scale the company to 500+ customers and 1M+ active users, supporting multiple VC funding rounds.
Contributed to sustained industry recognition, including multiple Leader designations across the Forrester Wave and Gartner Magic Quadrant, along with G2 and IDC MarketScape Leader awards, and a SaaS Award for Best UX in Class.
Relocated from the UK to California to support the company’s next phase of growth.

Design SystemsUser Experience (UX)Product Design

Principal Design Architect 🇺🇸

Nov 2024 – Mar 2025 · 4 mos

Design SystemsUser Experience (UX)Product Design

Principal Design Architect 🇬🇧

Jul 2024 – Nov 2024 · 4 mos

Design SystemsUser Experience (UX)Product Design

Principal Product Designer 🇬🇧

Promoted

Jan 2022 – Aug 2024 · 2 yrs 7 mos

Design SystemsUser Experience (UX)Product Design

UI/UX Design Lead 🇬🇧

Jan 2021 – Jan 2022 · 1 yr

User Experience (UX)Product Design

Senior UI/UX Designer 🇬🇧

Aug 2017 – Jan 2021 · 3 yrs 5 mos

User Experience (UX)Product Design

Brendan patterson - ui/ux design

Freelance UI/UX Designer & Front end Developer

Nov 2016 – Aug 2017 · 9 mos · London Area, United Kingdom

Working with my own clients, undertaking a wide range of projects and contracting for various agencies.
Highlghts:
16 week in-house contract for ‘Look after my Bills’ (energy switching service) which then went on to secure one of the biggest investment deals in ‘Dragons Den’ history!

User Experience (UX)Product Design

D3r

UI/UX Designer

Mar 2012 – Nov 2016 · 4 yrs 8 mos · Chichester, Sussex

This is where I cut my teeth, joining as a junior and intially working on smaller projects and tasks, my responsibilities and experience increased, soon becoming involved in all areas of the product life cycle.
Highlights:
Regularily involved in helping to define and scope projects, participate in discovery sessions and form relationships with clients.
Produce high quality pitch designs, concepts and final designs & documentation ready for build.
Lead design & UX for key projects like Loaf, Dualit & Love Home Swap. Engraving, checkouts and a barcode scanning app for Monica Vinader. Internal UX projects for content management systems, hospitality platforms and server migration tools.
Developed (front-end) one of the company's first responsive sites, hosted workshops and helped introduce SASS, ITCSS and BEM into the workflow. Key projects included complete front-end development for Loaf, Monica Vinader and Roberson Wine.

User Experience (UX)Product Design