Jul 2024 – Present · 1 yr 9 mos

• Partnerships Foundry is my consulting firm to help B2B SaaS companies design, build, and scale their partnerships function to drive predictable revenue growth.
• Helping B2B SaaS companies build a high-performing partnerships function from the ground up. Our services include:
• Partnerships Strategy Design: Crafting the right approach to drive revenue through strategic alliances.
• Team Hiring & Onboarding: Identifying top partnership talent and setting them up for success.
• Coaching & Enablement: Guiding your team on best practices, negotiation strategies, and partner management.
• Operational Setup: Building scalable systems and processes for tracking, managing, and optimizing partnerships.
• Partnerships GTM Planning: Developing clear goals, KPIs, and execution roadmaps to accelerate growth.
• Ongoing Support & Advisory: Providing continuous feedback and insights to ensure long-term success.

Jul 2023 – Jun 2024 · 11 mos

• Established a channel and partner ecosystem, formalizing collaboration agreements across multiple partner types (Referral, Reseller, Distributor, GSI, Hyperscaler, ISV).
• Recruited, onboarded, and managed partners across India, SEA, GCC, NA, and EU.
• Spearheaded cross-departmental collaboration, aligning direct sales, marketing, solution engineers, product teams, and C-level executives.
• Hired and led a team of 4 channel managers, creating processes for the partner program and developed the partnership playbook.

Jan 2023 – Jun 2023 · 5 mos

• Owned overall program and business growth for the EMEA region
• Identified and onboarded startup partners for the program including VCs, investors, accelerators, incubators, and other strategic partners
• Ideated and executed events like EMEA VC Connect, Build and Scale series, and Founder Stories for
• engagement and lead generation

Apr 2021 – Dec 2022 · 1 yr 8 mos

• Handled revenue for the startup program for India, APAC, and MENA regions with a focus on reducing churn and increasing revenue
• Worked with startup partners to generate pipeline and revenue
• Analyzed data to track and measure the impact of the various initiatives within the program and developed revenue plans
• Provided strategic advice for startup founders and CXOs, and liaised with internal stakeholders to ensure mutually beneficial outcomes

Jan 2019 – Apr 2021 · 2 yrs 3 mos · (Previously MENTIS Inc)

• Setup the Channel Partner program and onboarded GSI, Joint Venture, and Reseller partners across geographies - NA, LATAM, MENA, ASEAN
• Handled all partner marketing, sales, and pre-sales, including RFPs, demos, and deal contracting
• Led a team of five working on content, design, and channel sales
• Conducted market analysis and obtained customer insights to make data-driven changes to company messaging, product roadmap, and pricing model
• Built sales and partner enablement collateral like use case documents, case studies, sales decks, and product documents for internal and partner sales teams

May 2017 – Dec 2018 · 1 yr 7 mos · (Previously MENTIS Inc)

• Was responsible for customer onboarding and implementation
• Program managed the implementation for various Fortune 500 companies, across geographies and industries
• Created onboarding playbooks and documentation to standardise the process
• Collaborated with Engineering and Support teams and prioritized ideas to be added to the product roadmap based on business value
• Identified customers' business requirements and formulated Solution Design.

Apr 2016 – Jun 2016 · 2 mos · Bengaluru Area, India

• Identifying and exploring the potential scope for 3M in the Home Healthcare services market in India.
• Performed a thorough market research, analysis and reporting on the Home Healthcare industry in India to assess business opportunities
• Defined value propositions for the products and their applicability in the home healthcare industry
• Defined targeting mechanisms and developed a go-to-market strategy
• Designed a dashboard for the Smart ICU program, a BTL marketing activity

Sep 2014 – Jun 2015 · 9 mos · Bengaluru

• Data Warehouse Development Team: ETL – Informatica, PL/SQL, Unix (Hospitality client)
• Create and Execute SQL queries for SPG and CRM team for data pulls
• Handled client calls to understand requirements and build Informatica workflows
• Was responsible for Root Cause Analysis of problem tickets
• Handling problem tickets and delivering fixes adhering to SLA