Oct 2021 – Apr 2022 · 6 mos · Remote

• Spoto helps companies provide their employees with a professional hybrid workspace.
• Helped form the company's vision and strategy
• Translated it into a digital and physical experience
• Responsible for the product, design, branding, and managing 3 developers.
• The venture successfully developed and shipped the digital product, but failed to raise sufficient funds to start the physical operations and had to close.

May 2021 – Oct 2023 · 2 yrs 5 mos · Berlin, Germany

• Swag Fair is a marketplace for branded corporate merch. It connects companies looking for more unique and sustainable corporate gifts with small local businesses in Europe and the US.
• Swag Fair has customers like Sketch, Samsung, DocuSign, LG, Deutsche Telekom, Cisco, McKinsey and more.

Sep 2019 – Sep 2021 · 2 yrs · Berlin, Berlin, Germany

• Designed, patented and produced a white-label laptop stand.
• Scaled production and operations to three countries on two continents.
• Sold thousands of units worldwide DTC and B2B to companies including Sketch, LG, Samsung, Cisco, and Deutsche Telekom. Used as a corporate gift, events swag and part of onboarding kits.
• Providing thousands of people with a more ergonomic workspace.
• The product is still active and sold DTC via Etsy, including a repositioned offering for musicians (used for synthesizers)

Oct 2017 – Present · 8 yrs 7 mos · Berlin, Germany · On-site

• In the last 7 years, I've been sharing my research and learnings about design through my books and educational workshops.
• Published six books including three Amazon Best Sellers in the UX category.
• My book became an industry standard for product design job interviews.
• Book translation rights sold in four languages.
• Guest speaker at multiple educational programs including NYU Stern School of Business
• Guest at multiple podcasts in three languages.

Jul 2017 – Oct 2017 · 3 mos

• Leading the design of a new business vertical (b2b marketplace) built from 0 to 1
• Leading multiple features as a product manager
• Establishing the user research process and conducting research

Apr 2016 – Jul 2017 · 1 yr 3 mos

• Joined the new R&D center founding team, as the 1st employee after the senior management.
• Leading the design of multiple products
• Hiring designers and establishing the designers hiring process

Sep 2015 – Apr 2016 · 7 mos · Berlin, Tel Aviv, San Francisco

• Mobilize helps companies like Google, Microsoft, Uber, and Docker manage their communities.
• Led the product redesign
• Designed the website and the marketing materials

Dec 2014 – Apr 2015 · 4 mos · Tel Aviv District, Israel

• HelloDebug is a debugging tool for iOS developers, that automatically learns production issues in apps, cutting debug time from hours to seconds.

May 2014 – Nov 2014 · 6 mos · Tel Aviv

• HelpAround is a digital security network where people help each other to deal with diabetes. I led the redesign of the product, the website and building new experimental products.

Jan 2014 – May 2016 · 2 yrs 4 mos · Tel Aviv-Yafo, Tel Aviv District, Israel

• I co-founded a design and software engineering agency working on both client work and internal products. Sugar So worked with clients like InVision, Mobilize, Commerce Sciences (acq. by Taboola), Webydo, Jovie (by Assaf Harel) and more.

Dec 2011 – Jan 2014 · 2 yrs 1 mo · Tel Aviv

• Started as a contractor and joined full-time
• Led the design team at Tvinci until its acquisition by Kaltura ($KLTR).
• Responsible for the product design, company branding and its visual communications.
• Designed products for multiple platforms: mobile (iOS & Android), tablet (iOS & Android), desktop & TV.

Apr 2011 – Dec 2011 · 8 mos · Tel Aviv District, Israel

• Poko was one of the first location-based mobile marketplaces connecting small business to consumers in Israel. I led all design-efforts of the company including the web-app, brand-materials and the iOS-app (#1 Top Free app in App Store in Israel with 0 paid online-marketing).

Mar 2011 – Nov 2012 · 1 yr 8 mos

Dec 2010 – Sep 2011 · 9 mos · Tel Aviv-Yafo, Tel Aviv District, Israel

Jul 2009 – Jan 2012 · 2 yrs 6 mos · Tel Aviv District, Israel

Jan 2006 – Jan 2010 · 4 yrs · Tel Aviv-Yafo, Tel Aviv District, Israel