Feb 2019 – Sep 2024 · 5 yrs 7 mos · Las Vegas, Nevada Area

Jan 2016 – Feb 2019 · 3 yrs 1 mo

Apr 2014 – Feb 2015 · 10 mos · Woodland Hills, CA

• Managed a monthly advertising campaign to promote brand as well as drive traffic to sales via lead generation. Coordinated and managed all vendors for digital, TV, radio and print.
• Maintain and manage budget and spend projections.
• Create and manage all social media communications as well as develop advertising campaigns and assets on those networks.
• Managed and updated over five active websites and over 24 landing pages, as well as creative new assets, copy and HTML pages when needed.
• Managed two complete re-designs and created copy for Word Press websites.
• Created and managed email campaigns for across multiple databases including members and prospect that were real time and scheduled.
• Drafted and published monthly and newsworthy press releases.
• Analysis data across many platforms for ROI, Google Analytics, and other campaign evaluations
• Shared and presented all marketing efforts for internal communications.
• Wrote and strategized talking points for speeches and presentations.
• Maintain brand and style guide while creating new assets for digital, television commercials, radio commercial and print ads.
• Attend conferences and marketing industry trade shows to stay current with the ever-changing landscape of marketing opportunities and technology.

Apr 2008 – Mar 2014 · 5 yrs 11 mos · Las Vegas, Nevada Area

• Conducted competitive analysis of at-home fitness industry, created product and packaging concept and graphics, developed and implemented marketing plan for $19m advertising campaign, lead marketing and graphic departments, managed third party vendors, coordinated all talent contracts and appearances including media and news for at-home fitness product, created and coordinated all communications.
• Reported to CEO and worked in conjunction with other department heads to develop all communication platforms and strategic plans.
• Maintain, coordinate and create all communication via social media, email and all digital platforms
• Responsible for creating all collateral and leading graphic teams to develop all material in line with brand guidelines.
• Created and coordinated all distribution of news releases including writing, researching and supervising.
• Coordinated appearances on both local and national (i.e. Dr. OZ Show, Home Shopping Networks, local news stations) levels.
• Coordinated all events, trade shows, production and live appearances.
• Developed websites, shopping carts, back-end solution.
• Maintained all social networking communications including Twitter, Facebook, YouTube, and Linked-in.
• Worked directly with the investor relations department for all public communications.
• Evaluate and measure the advertising campaign using print and online methods.
• Aid in the design of the site, sales program, trade show graphics and all other corporate imaging.

Aug 2007 – Jul 2008 · 11 mos · Las Vegas, Nevada Area

• Deliver on-site and remote installation and configuration of digital signage solutions
• Satisfy all internal and external documentation requirements for client projects
• Deliver on-site classroom and remote training of digital signage products
• Moderate (~20-30%) US travel. There may be occasional need for weekend commitments
• Coordinate with partners on behalf of client projects
• Completing and distributing status and progress reports, including highlighting risks, issues and commercial implication of changes
• Capturing and sharing best practices and other learnings that will continuously improve the function

Nov 2004 – Aug 2007 · 2 yrs 9 mos