Vibhu Kapil

Product Designer

Greater Delhi, Delhi, India1 yr 8 mos experience

Key Highlights

Expert in building scalable design systems.
Led rebranding initiatives for major companies.
Strong background in visual storytelling and animation.

Stackforce AI infers this person is a Fintech-focused Product Designer with expertise in design systems and user experience.

Contact

Skills

Core Skills

Systems DesignUser Experience Design (ued)Design ThinkingDesign Language SystemProduct DesignVisual DesignDigital Illustration

Other Skills

User Interface DesignFlexArt DirectionLayout DesignCanvaResearch SkillsAdobe LightroomOnline GraphicsPoster DesignAdvertisingVector IllustrationGraphic Design SoftwareTechnical IllustrationVector DesignGraphic Communication

About

Product Designer focused on design systems and scalable product UX. Currently building the global design system at HDFC Bank, supporting multiple digital banking platforms used by 120M+ customers. My work focuses on design foundations, component architecture, and documentation that enable teams to build consistent products at scale. Previously worked on design systems and brand infrastructure at Cars24 during a company-wide rebrand, and contributed to visual and motion systems at Zomato and District. My background in animation, illustration, and visual storytelling strongly influences how I approach product design thinking in terms of structure, rhythm, and systems rather than just screens. I’m particularly interested in design systems, product foundations, and the intersection of brand and product experience.

Experience

1 yr 8 mos

Total Experience

6 mos

Average Tenure

6 mos

Current Experience

Hdfc bank

Product Designer

Oct 2025 – Present · 6 mos · Noida · On-site

Working on the global design system for HDFC’s digital banking ecosystem, supporting platforms used by 120M+ customers and enterprise users.
Building HDFC Bank Global Design System to standardise UX across Mobile Banking, NetBanking, SmartWealth, and SmartNow.
Defining design foundations, including typography, spacing, tokens, iconography, and accessibility standards (WCAG aligned).
Creating scalable components and documentation to enable consistent implementation across product teams
Partnering with product, engineering, and platform teams to translate business and user requirements into reusable patterns.
Driving cross-product consistency and scalable UI architecture for HDFC’s digital banking platforms.

Systems DesignUser Experience Design (UED)

Cars24

Product Designer - Design System and Brand

Dec 2024 – Oct 2025 · 10 mos · Gurugram · On-site

Co-led the Cars24 rebrand and design language system alongside Aniket, establishing a unified visual and product foundation across digital platforms and physical retail environments.
Built the Cars24 Design Language System from scratch, later scaled across India, UAE, and Australia.
Defined the core visual language, including color systems, visual style, and photography direction to ensure brand consistency across product, marketing, and retail spaces.
Developed the design system and reusable component library used across CARS24 digital products.
Established design tokens, UI patterns, and documentation to improve design–engineering consistency and scalability.
Worked closely with product, engineering, and brand teams to translate brand principles into scalable product UI.

Design Thinkingdesign language system

Zomato

2 roles

Product Illustrator

Jul 2024 – Nov 2024 · 4 mos · Gurugram · On-site

Worked on product illustration, iconography, and motion systems to strengthen the visual language across Zomato’s platform ecosystem.
Designed hero illustrations, rider characters, and iconography for the Restaurant Partner and Delivery Partner apps.
Contributed to the visual design language of Zomato’s product ecosystem, improving visual consistency across key user touchpoints.
Created motion and illustration assets used across in-product experiences and communication surfaces.
Collaborated with product designers and engineers to integrate illustration and motion into real product flows

Product DesignVisual Design

Visual and Motion Designer

Apr 2024 – Jul 2024 · 3 mos · Gurugram · On-site

Worked with Zomato’s Central Marketing team on visual design and motion assets supporting brand campaigns and marketing initiatives.
Designed packaging graphics, marketing visuals, and campaign assets for digital and physical channels.
Created motion graphics and visual content to support brand communication and promotional campaigns.
Collaborated with marketing and creative teams to ensure visual consistency across campaign materials.

Product DesignDigital Illustration