Dec 2023 – Jul 2025 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Progression in scope and ownership:
• Aqualens (in-house contact lens brand) -> Contact Lens category (app & web) -> Org-wide compliance migration -> POS (largest revenue channel)
• ContactsKart | Org-wide compliance (Online + Offline POS)
• Led the launch of ContactsKart, an org-wide compliance platform for IPO / regulatory readiness, while keeping the contact lens reorder journey seamless across channels.
• Owned the initiative end-to-end across Product, Tech, Legal, Supply Chain, Ops, Marketing, and Store teams.
• Shipped the reorder flow across online (app/web) and offline POS, ensuring customers could continue buying contact lenses without disruption.
• Helped safeguard ~₹150 Cr in annual revenue by enabling compliant reorders at scale.
• Contact Lens Category | Lenskart App & Web
• Owned product management for the Contact Lens category on Lenskart’s core app and website, contributing ~20% of online revenue.
• Led 0→1 launch of an AI-powered lens recommender using face scan + guided questions, improving conversion by ~30%.
• Improved key funnel steps via pricing clarity, education, and UX changes (PLP -> Cart +28%, Cart -> Purchase +33%).
• Shipped content and POS UX upgrades that reduced store query handling time by ~50%.
• Drove category roadmaps, experiments, and quarterly reviews aligned with business goals.
• Aqualens | Independent App & Web (Foundation role)
• Served as the sole Product Manager for Aqualens, Lenskart’s in-house contact lens brand, owning both website and app.
• Improved login and signup rates by ~26% by integrating store credit visibility across key surfaces.
• Increased NPS by ~18% by translating user research into concrete UX and education improvements.
• Boosted PLP -> PDP conversion by ~24% through redesigned product cards and clearer information.
• Led the migration from Shopify to a custom backend + frontend stack.
• Improved coupon discovery and loyalty program visibility, contributing to higher cart-to-purchase conversion.

Mar 2023 – Nov 2023 · 8 mos

• Boosted the conversion funnel by 28% by improving user education through reel-like animated videos in the app (also voiced the videos).
• Reduced payment page drop-offs by 34% by implementing a targeted questionnaire with tailored next-step solutions.
• Conceptualized and launched SnapSave, a gamified feature recognized and promoted by NPCI on their social channels.
• Partnered with Customer Support to resolve complex user queries and recurring technical issues, feeding insights back into product fixes.
• Revamped the app experience and shipped new features (dashboard, nudges, product pages) to support new product integration, improve UX, and increase monthly ARPU.
• Launched organic growth initiatives to reduce CAC, including a reward-based game and a website built as a gold-education hub.
• 𝘛𝘩𝘪𝘴 𝘳𝘰𝘭𝘦, 𝘵𝘩𝘰𝘶𝘨𝘩 𝘵𝘪𝘵𝘭𝘦𝘥 𝘢𝘴 𝘢𝘯 𝘪𝘯𝘵𝘦𝘳𝘯𝘴𝘩𝘪𝘱, 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥 𝘧𝘶𝘭𝘭-𝘵𝘪𝘮𝘦 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘦𝘹𝘵𝘦𝘯𝘴𝘪𝘷𝘦 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯𝘴 𝘥𝘶𝘳𝘪𝘯𝘨 𝘢 𝘵𝘰𝘶𝘨𝘩 𝘫𝘰𝘣 𝘮𝘢𝘳𝘬𝘦𝘵, 𝘴𝘩𝘰𝘸𝘤𝘢𝘴𝘪𝘯𝘨 𝘮𝘺 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵 𝘵𝘰 𝘨𝘳𝘰𝘸𝘵𝘩 𝘢𝘯𝘥 𝘪𝘮𝘱𝘢𝘤𝘵.

Jul 2022 – Jan 2023 · 6 mos · Bengaluru, Karnataka, India

• Led the development of a company-wide KPIs dashboard, centralizing key metrics and reducing RCA time by 4x, significantly enhancing cross-team visibility and collaboration.
• Automated monthly reports for 150+ clients, streamlining processes for CSMs.
• Delivered 80+ custom client dashboards, optimizing 180+ data points for improved efficiency.
• 𝘈𝘧𝘵𝘦𝘳 𝘳𝘦𝘤𝘦𝘪𝘷𝘪𝘯𝘨 𝘢 𝘗𝘗𝘖 𝘧𝘰𝘳 𝘮𝘺 𝘪𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭 𝘸𝘰𝘳𝘬 𝘢𝘴 𝘢𝘯 𝘪𝘯𝘵𝘦𝘳𝘯, 𝘮𝘺 𝘧𝘶𝘭𝘭-𝘵𝘪𝘮𝘦 𝘳𝘰𝘭𝘦 𝘢𝘵 𝘓𝘪𝘮𝘦𝘊𝘩𝘢𝘵 𝘦𝘯𝘥𝘦𝘥 𝘥𝘶𝘦 𝘵𝘰 𝘭𝘢𝘺𝘰𝘧𝘧𝘴 𝘥𝘶𝘳𝘪𝘯𝘨 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘳𝘦𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘪𝘯𝘨. 𝘛𝘩𝘪𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘦𝘯𝘦𝘥 𝘮𝘺 𝘢𝘥𝘢𝘱𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦 𝘪𝘯 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘪𝘯𝘨 𝘤𝘪𝘳𝘤𝘶𝘮𝘴𝘵𝘢𝘯𝘤𝘦𝘴.

Jan 2022 – Jun 2022 · 5 mos

• Worked with various Operations, Technology, Controllers, Legal & front office teams to execute proper controls within 8 different products and markets for 70% of pipg trades on a daily basis.
• Gained strong knowledge of securitized derivatives and nuances of the various products and markets from an Issuances, Settlement & Lifecycle Servicing perspective.
• 𝘚𝘦𝘤𝘶𝘳𝘦𝘥 𝘢 𝘧𝘶𝘭𝘭-𝘵𝘪𝘮𝘦 𝘰𝘧𝘧𝘦𝘳 𝘣𝘶𝘵 𝘤𝘩𝘰𝘴𝘦 𝘵𝘰 𝘱𝘶𝘳𝘴𝘶𝘦 𝘢 𝘤𝘢𝘳𝘦𝘦𝘳 𝘪𝘯 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘵𝘰 𝘢𝘭𝘪𝘨𝘯 𝘸𝘪𝘵𝘩 𝘮𝘺 𝘱𝘢𝘴𝘴𝘪𝘰𝘯 𝘧𝘰𝘳 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘪𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴.

Sep 2021 – Dec 2021 · 3 mos

• Conducted extensive research on target companies and created roadmaps to approach them.
• Conceptualized and built an automating the lead generation process, reducing 60% of the manual labor.
• Scaled the business by generating around 50 leads through outbound marketing.
• 𝘞𝘢𝘴 𝘰𝘧𝘧𝘦𝘳𝘦𝘥 𝘢 𝘗𝘗𝘖 𝘪𝘯 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭 𝘢𝘯𝘥 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘸𝘰𝘳𝘬 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥 𝘥𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘴𝘩𝘪𝘱.

Jul 2021 – Aug 2021 · 1 mo

• Scaled category by scouting salon vendors, onboarded 60 professionals, and met monthly growth targets.
• Learned aspects of category management and building a scalable business from scratch.

Apr 2021 – May 2021 · 1 mo

• Onboarded over 40 CSAs for the Jio Mart stores opened in Kerala.
• Assisted in induction and training programs held for the CSAs.
• Administered interviews for prospective candidates for job openings.

May 2019 – Jun 2019 · 1 mo · Kozhikode, Kerala, India · On-site