Oct 2024 – Present · 1 yr 6 mos · Auckland, Auckland, New Zealand

• As a Student Ambassador at the MA, I apply marketing theory to real-world initiatives, contributing strategic input and content that resonates with industry professionals.
• Campaign Support: Supported end-to-end execution of marketing events for the For Purpose special interest group, including pre-event promotion and audience engagement.
• Content Creation: Authored post-event blog content, transforming insights into SEO-friendly articles tailored for engagement & performance tracking.

Oct 2024 – Jan 2025 · 3 mos · Auckland, New Zealand

• At Mytona (an international video game developer), I developed performance-focused content, spearheaded competitor communications research, and supported brand visibility through strategic social media communications.
• Content Development: Produced SEO-optimised blog posts and web content to support audience acquisition and organic.
• Market Intelligence: Delivered research reports on user behaviour, trends, and competitor strategies to inform go-to-market plans.
• Social Strategy: Contributed to LinkedIn, Instagram, and Pinterest content calendars and engagement strategies for both the brand and leadership.

Jul 2020 – Jan 2024 · 3 yrs 6 mos · Mumbai, Maharashtra, India · On-site

• At Tata Digital, I played a key role in scaling content strategy and digital campaigns for Tata Neu (a leading ecommerce platform), driving audience engagement and brand visibility across key verticals.
• Campaign Execution: Led content strategy (tech vertical) for Tata Neu’s IPL 2022 launch, reaching over 50M users.
• Performance Marketing: Increased engagement by 60% in four months by leveraging content trends and data insights..
• SEO & CRO: Designed and implemented SEO-driven content strategies that improved CTR by up to 50% on key landing pages.
• Brand Building: Created commerce-focused content for brands like Taj Hotels, AirAsia. Engagement regularly exceeded 100,000 unique visitors.

Jan 2019 – Jun 2020 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

• I helped transform Disney+ Hotstar into India’s go-to streaming platform through sharp, performance-optimised content and lifecycle marketing.
• High-Impact Copy: Wrote push notifications & email campaigns that reached 100M+ users consistently exceeding benchmarks.
• Retention Marketing: Contributed to a 6% reduction in user churn through personalised, data-driven messaging strategies.
• Performance Optimisation: Produced campaign copy that regularly delivered 3%+ CTR, outperforming industry averages.
• CRM & Analytics: Executed campaigns using advanced CRM workflows and audience segmentation tools.

Jun 2017 – Jan 2018 · 7 mos · Mumbai, Maharashtra, India · On-site

• Merging creative design with marketing strategy, I developed impactful visual assets that supported Discovery’s campaigns—boosting engagement across TV specials and multi-platform brand pitches for channels like Animal Planet and TLC.
• Campaign Enablement: Contributed to advertiser-funded programming concepts aligned with sales goals.
• Design Execution: Designed promotional emailers, pitch collateral, and display materials using Adobe Creative Suite.
• Cross-Channel Integration: Elevated pitch decks and sales presentations to support multi-channel marketing strategies.

Jul 2016 – Jun 2020 · 3 yrs 11 mos · Mumbai, Maharashtra, India · On-site

• I co-founded The Bombay Report, an award-winning digital publication spotlighting Mumbai’s culinary culture. From viral burger reviews to city-inspired music videos, I drove content strategy, audience growth, and brand development.
• Strategic Leadership: Managed and mentored a cross-functional team of 5 writers and designers.
• Content Production: Created 120+ SEO-optimised articles and 8 branded video campaigns.
• Growth Marketing: Scaled organic traffic to 20,000+ monthly unique visitors through targeted content and paid social.
• Recognition: Won “Best Food Review” award from the FBAI and secured features in national media.