Aug 2023 – Present · 2 yrs 9 mos · Mumbai, Maharashtra, India · On-site

• At OWN, I worked on defining how the world understands our product.
• OWN is a platform. It combines hardware, software, AI, and biomechanics to create what we call Movement Intelligence. My role was to simplify this complexity and shape a clear, compelling story for customers, partners, and investors.
• I focused on:
• Defining our positioning and long-term brand direction
• Turning deep-tech innovation into simple, relatable messaging
• Building the investor narrative and supporting fundraising efforts
• Helping articulate our moat and long-term platform vision
• Ensuring consistency across product, brand, and capital strategy
• Worked closely with the founding team to bring clarity, focus, and strategic direction to how OWN shows up in the market.

Apr 2023 – Mar 2024 · 11 mos · Mumbai Metropolitan Region · Hybrid

• Excelled in creating and executing impactful marketing and communication strategies for the clients such as multinational corporations and leading Indian companies
• Committed to roles beyond traditional consulting, including leading internal training initiatives, guiding strategic planning, and mentoring teams and founders.
• Built strong internal processes to support sustainable growth and provided strategic insights crucial for securing key deals and partnerships.
• Maintained a high standard of ethics and integrity, fostering a culture of trust and reliability.
• Leveraged a deep understanding of the advertising and technology sectors to help ID8Nxt establish a strong foundation for long-term success.
• Combined strategic insight, dedication, and ethical leadership to enhance market presence and operational efficiency for ID8NXT.

Apr 2021 – Present · 5 yrs 1 mo · Mumbai Metropolitan Region

• A Creative Studio, that builds persuasive digital presence through, Brand Identity, Web and Mobile, Social, VFX and Animation.

Mar 2021 – May 2024 · 3 yrs 2 mos · Mumbai, Maharashtra, India

• Revenue Generation:
• Achieved significant revenue by harnessing AI-driven solutions and strategic client acquisition.
• Tech Team Leadership:
• Successfully built a cutting-edge technology team from scratch, focusing on innovation in AI and emerging technologies.
• Cross-Functional Team Building:
• Recruited and developed design and operations teams to support rapid growth and product development.
• Government Liaison:
• Effectively engaged with government stakeholders to align on technology initiatives, ensuring regulatory and operational support.
• Client Conversion:
• Transformed Letters of Intent (LOIs) into tangible Purchase Orders (POs), driving growth and validation of AI-based offerings.
• Strategic Equity Partnership:
• Navigated a strategic partnership to dilute equity, aligning with partners to enhance technological and market synergies.

Feb 2019 – Feb 2021 · 2 yrs · Mumbai, Maharashtra, India · On-site

• To build/maintain trust and awareness of the BASF brand internally and externally, to partner with businesses and functions for their marketing communication needs through traditional and digital marketing communications strategy support and implementation. Adapt emerging technologies to increase business effectivness.

Sep 2018 – Jan 2019 · 4 mos · Mumbai Area, India

Jun 2010 – Feb 2019 · 8 yrs 8 mos · Mumbai Area, India

• Manage strategic planning for internal and external communications in collaboration with cross-functional stakeholders and C-suite leaders in India and global locations, designed to align with business objectives and achieve outcomes.
• Led large-scale corporate marketing, positioning, and branding campaigns, which resonated with Indian and global audiences, increased awareness globally, improved brand scores and attracted diverse talent; strengthened digital presence by showcasing meaningful and themed content on the website and on social media platforms
• Leading Brand management, corporate positioning, Internal communication, tradeshow marketing, Digital marketing, and CSR communication for India.

Jul 2009 – Jun 2010 · 11 mos · Mumbai Area, India

• Created marketing promotions, digital initiatives and online service strategies to emphasise on customer experience, convenience and engagement, which improved visibility, salience and consideration levels for the Big Cinemas brand, and delivered revenue growth Generated substantial media mileage (print and outdoor) and increased attendance by organising innovative viewing events and programs.
• Restructured the website architecture to provide a seamless customer experience Created visibility and drove brand salience through optimum use of print outdoor, barters and alliances with TV partners. Effectively created pull strategy for various Brand & Admit driving initiatives.

Jan 2006 – Jan 2008 · 2 yrs · Mumbai Area, India

• Played a key role in driving sales growth in B2B and B2C market segments for the start-up organisation by establishing agency partnerships, developing marketing communication, brand promotion and PR capabilities, and setting up the online sales and inbound lead generation programs, Controlled and optimised the marketing budget, leading to annual saving of 20%.
• Set up the vendor team to quickly support the aggressive growth strategy. Setting up online sales and inbound lead generation programs to generate direct sales. Provided support to all sales generating activities across India. Developing business oriented marketing communications across B2B and B2C product line.

Jan 2005 – Jan 2006 · 1 yr · Mumbai Area, India

• Designed and implemented target brand promotions for 5 clients including Killer Jeans and ICICI credit cards, Acquired Akansha Jewellers and Star News as new clients
• Defining and executing specific Brand objecives for Killer Jeans, ICICI Credit Cards, KKCL Corporate.
• Instrumental in winning new businesses , Akansha jewelaries, and Star news

Jan 2004 – Jan 2005 · 1 yr · Mumbai Area, India

• Handled marketing and brand promotion programs for key accounts including Reliance Mutual Fund, Tata Motors and Reader’s Digest, and expanded scope in the accounts and generated growth in annual billing.
• Led multi-media (ATL and digital) campaigns to launch new products across India for Reliance
• Account managment of Reliance mutual fund, Reader’s digest and TATA Motors. Responsible for expanding RMF business in digital space and ATL. Also getting bonus monies from the client in the same year.

Jun 2002 – May 2004 · 1 yr 11 mos

• Managed development of corporate films, TVCs and other multi-media products in a start up environment for clients such as Times Multimedia, Glenmark Pharmaceuticals, LIC Mutual Fund, and US-based Marketing Compass.