Mar 2024 – Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · Hybrid

May 2021 – Mar 2024 · 2 yrs 10 mos

• Led the Retention & Reactivation Pod along with a team of PMs for JioSaavn app and website.
• Working on Communication Charter along with few retention initiatives to drive long term retention.

Feb 2020 – Apr 2021 · 1 yr 2 mos

• JioSaavn Creator Platforms - Building Product for Podcast Creators & Musicians

Jun 2018 – Feb 2020 · 1 yr 8 mos

• Building Creator Platform for Musicians - Leading the strategy & product plan for Artist Insights, a platform for artists & managers to understand their fan base, music growth, probable collaborations, control their artist profile and help them grow.
• Leading Data Product Team - Managing the internal analytics platform and data warehousing.

Feb 2017 – May 2018 · 1 yr 3 mos

• 1) Events Tracking & Analytics -Redesigned events structure to enable scalable & automated tracking. Primary point of contact company-wide for all data tracking & analytics use cases including marketing attribution with internal tools & 3rd party integrations.
• 2) Internal Reports & DataOne- Building new features on Saavn’s home-built analytics platform & performance reports to different teams for tracking relevant KPIs and trends org-wide.

Feb 2016 – Feb 2017 · 1 yr · Mumbai Area, India

• 1) Toppr Missions - Led the product feature across all platforms, aiming to let students customize their study material as per the exams they are preparing for.
• Provided CMS support to transform 800+ learning goals into 16000+ granular learning outcomes
• Built learning recommendation system, based on students’ performance in a learning outcome
• 2) Android App - Managed android roadmap for new features & improvements.
• Implemented single screen onboarding & reduced the drop offs from 55% to 30%
• Built ‘invite friends’ & ‘social feed’ for students to stay updated to their friend’s progress & performance
• Improved the overall experience of users through micro-interactions, animations & caching of content
• 3) Community - Built a Community Platform to help the content team manage freelancers community
• Automated the freelancers’ application process for academic content jobs & their monthly payment process
• Drove up the engagement metrics by 38%, and reduced TAT for content jobs management by 70%

Mar 2015 – Jan 2016 · 10 mos · Mumbai Area, India

• 1) Marketing & Growth - Improved SEO by building an information blog ‘Toppr Bytes’ and Q&A Forum ‘Toppr Discuss’
• Scaled the blog by hiring & training freelancers for creating SEO optimized content
• Handled technical SEO on marketing website & sitemap, leading to 3x growth in organic traffic over 5 months
• 2) In-House Projects involving conceptualization, design and complete product ownership
• Built Video CMS from scratch for the end to end management of videos for all exams;
• Built in-house sales admin panel for effective discounts' management

Jul 2014 – Feb 2015 · 7 mos · Mumbai Area, India

• Drilling & Measurements Division: Mumbai, India

May 2013 – Jul 2013 · 2 mos · Mandideep

• Project Title: Cost database development and benchmarking of construction projects