Arun Purohit

CEO

Pune, Maharashtra, India25 yrs 9 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • NPS of 9.3/10 for UX consultancy.
  • Expert in quantitative usability and measurable design.
  • Co-Founder driving innovation in digital product design.
Stackforce AI infers this person is a UX and Product Design expert with a strong focus on Fintech and SaaS industries.

Contact

Skills

Core Skills

Product ManagementUser Experience (ux)Information ArchitectureUser ResearchCross-functional Team Leadership

Other Skills

Content StrategyCollaborationCommunity ManagementAgile Software DevelopmentGraphic DesignPresentationsUser Interface PrototypingDesign of Experiments (DOE)User Experience DesignUsabilityRequirements AnalysisPrototypingTeam BuildingCustomer Experience DesignUser Interface Design

About

CORRELATION and CAUSATION are my favourite C words. I love measuring how the business numbers move. These let me pursue business outcomes which matter. On Mar 2026, measured across last 29 sessions, the NPS for my Ux/business consultancy stands at 9.3/10. Yes, its a lot harder to go from 9.0 to 9.9 but chasing perfection is a worthy journey. It requires a very high degree of focus, dexterity, outcomes and a bit of luck. As a Co-Founder and Principal Design Officer at iSootra Designs, I chase deals, contribute to refining digital system designs using wide ranging #AI, design tools and techniques. User research, metaphor analysis, strategy, ideation and product road maps are somethings I am extremely good at iterating using AI. I build partnerships, help product teams create intuitive and engaging digital experiences. My role ranges from identifying right problem/ establishing UX premises and foundations, identifying target customers, JTBDs, Information Architecture, workflows, and visual design. We at iSootra leverage advanced methodologies like quantitative usability, design heuristics, interaction design frameworks and Zaltman Metaphor Analysis to deliver measurable design outcomes. Fortunately, with AI now the things with used to take months, happen in hours. At Posterica, I contribute to various product lines and orchestration. I have focused on growing the firm by curating wall art products, strategizing content, fostering collaborations with vendor partners, artists and managing creative communities. Equipped with certifications in generative AI and LLMs our AI native approach integrates cutting-edge technologies into design processes, manufacturing, marketing, innovation, sales and resonance with users. Get in touch with me if you are building a great digital product or service. Also if you wish to talk wall art, AI, design, beers or politics

Experience

25 yrs 9 mos
Total Experience
3 yrs 4 mos
Average Tenure
7 yrs
Current Experience

Institute of product leadership

Visiting Professor and Mentor(Digital Products Design)

Feb 2025Present · 1 yr 3 mos · Bangalore Urban · Remote

  • I coach cohorts of product design in fundamentals of design and AI powered prototyping technique
User Interface PrototypingDesign of Experiments (DOE)User ResearchUser Experience DesignUsabilityUser Experience (UX)

Jpmorgan chase & co.

Vice President (Director UX)

Oct 2022Nov 2024 · 2 yrs 1 mo · Pune · Hybrid

  • As a director and VP(Ux) for Chase travel, I led design teams building solutions for booking flights, hotels, activities and cars and also post booking customer support. The cross functional collaboration involved product, data, engineering, research and content teams.
  • High points were paper submission and talks at JPMC global design summit (AMPLIFY) for 2 consecutive years presenting specialised techniques to deliver powerful business outcomes. These involved A) User of metaphor analysis to identify latent customer needs and hence additional high profit revenues and B) Quantittaive measures of design systems to rank them and also find their suitability for platform systems
  • Apart from main work contirbuted directly as co-lead for sports, veterans (BRG ) and contributed to DEI initiatives.
Agile Software DevelopmentPresentationsCross-functional Team LeadershipRequirements AnalysisPrototypingTeam Building+2

Tavisca, a cxloyalty technology platform (division of jp morgan chase & co.)

Director and Head Ux at Tavisca, a CX loyalty company

Oct 2022Nov 2024 · 2 yrs 1 mo · Pune, Maharashtra, India · Hybrid

  • I contribute to usability, ux, engagement, design systems and innovation of designs
Cross-functional Team LeadershipAgile Software DevelopmentGraphic DesignPresentationsUser Experience (UX)Product Management

Posterica

Chief Product Officer

May 2019Present · 7 yrs · Pune

  • I strategize content, designs and production of wall art products. I also handle processes and collaboration with other artists/ partners besides managing communities
Content StrategyCollaborationCommunity ManagementProduct ManagementUser Experience (UX)

Isootra designs

Co-Founder and Principal design Officer

May 2019Present · 7 yrs · Pune, Maharashtra, India

  • I hustle and close deals for Ux/ UI/ New product design for the company. Post sales, I roll up sleeves to streamline requirements, groom the product backlog and drive the team to build usability and engagement into the product. My core work involves laying foundations for Ux strategy, Information architecture ( Navigation systems), work flows, visual design and development of UI design.
  • Some uncommon skill sets include quantitative usability, measurable design, Zaltman metaphor analysis, JTBD, AARRRG, Paper/Digital prototyping,visual design etc.
Agile Software DevelopmentGraphic DesignPresentationsUser Experience (UX)Information Architecture

Unisys

Global Engagement manager (Practice head Ux and UI)

Jul 2015Oct 2018 · 3 yrs 3 mos · Bangalore · Hybrid

  • Led design strategy and execution for a plethora of projects
  • Family Now ( A child protection and care platform to assist govt initiatives in USA)
  • MOE ( A digital initiative of ministry of education Newzealand) to manage lifecycle of home schooled children)
  • MPS ( Metropolitan police service London- A platform to prevent terror attacks in London)
  • Airport Checkin systems ( For Avia partners, a system to manage checkins of tier 2 and 3 airports in Europe)
  • SAS Cargo ( Logistics management system to handle cargo movement for Europe's largest aviation company.
  • PSA ( Phillippines Statistics authority - National program of Phillippines to issue identity document to citizens)
  • Air Sewa and Digi Yatra ( Ministry of Civil Aviation in India digital outreach to connect with citizen and improve their travel experience.
Cross-functional Team LeadershipUser Experience (UX)Information ArchitectureUser Interface DesignPresales Technical Support

Firstcry.com (brainbees solutions pvt. ltd.)

Manager Innovation and Research ..

Aug 2014Jul 2015 · 11 mos · Pune

  • Software estimation techniques ( Function points, Agile, Delphi, etc), planning
  • Usability and Ux design
  • Big Data practice
  • Talent acquisition process design
  • Project management practice
  • SDLC ( Agile, PMI, Prince2)
  • 6 Sigma processes(DMAIC)
  • Engineering productivity and performance benchmarking
  • Industrial collaboration
Presentations

Simplibuy technologies pvt. ltd.

Co Founder and CEO (www.wicfy.com)

Oct 2010Apr 2014 · 3 yrs 6 mos · Pune Area, India

  • Multiple responsibilities as a founder. Incorporating the company, authoring patent, building team, writing product specs (Workflow, User Experience), Mobile app design ( Android and iOS), creating project, release plans, raising fund, defining the marketing strategy, execution, building partnership and closure
Agile Software DevelopmentPresentations

Geometric software solutions co ltd

Project Manager

Oct 2007Nov 2010 · 3 yrs 1 mo

  • Project Management of Offshore Development for Proctor and Gamble
Presentations

Laing o'rourke

Project Leader

May 2006Oct 2007 · 1 yr 5 mos

  • CAD 3d algorithm development , ERP system Architecture design and data flow
Presentations

Kritikal secure scan

Project Leader

Sep 2005May 2006 · 8 mos

  • Product Development of Vehicle Underside Scanning System

Indian air force (iaf)

Flight Lieutenant

Jul 1999Jul 2005 · 6 yrs

  • Aeronautics ,avionics, explosives, automotive and MIS

Education

Malaviya National Institute of Technology Jaipur

BE — Mech

Jan 1994Jan 1998

Birla Institute of Technology and Science, Pilani

Masters — Software system

Jun 2001May 2004

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