Arun Purohit — CEO
CORRELATION and CAUSATION are my favourite C words. I love measuring how the business numbers move. These let me pursue business outcomes which matter. On Mar 2026, measured across last 29 sessions, the NPS for my Ux/business consultancy stands at 9.3/10. Yes, its a lot harder to go from 9.0 to 9.9 but chasing perfection is a worthy journey. It requires a very high degree of focus, dexterity, outcomes and a bit of luck. As a Co-Founder and Principal Design Officer at iSootra Designs, I chase deals, contribute to refining digital system designs using wide ranging #AI, design tools and techniques. User research, metaphor analysis, strategy, ideation and product road maps are somethings I am extremely good at iterating using AI. I build partnerships, help product teams create intuitive and engaging digital experiences. My role ranges from identifying right problem/ establishing UX premises and foundations, identifying target customers, JTBDs, Information Architecture, workflows, and visual design. We at iSootra leverage advanced methodologies like quantitative usability, design heuristics, interaction design frameworks and Zaltman Metaphor Analysis to deliver measurable design outcomes. Fortunately, with AI now the things with used to take months, happen in hours. At Posterica, I contribute to various product lines and orchestration. I have focused on growing the firm by curating wall art products, strategizing content, fostering collaborations with vendor partners, artists and managing creative communities. Equipped with certifications in generative AI and LLMs our AI native approach integrates cutting-edge technologies into design processes, manufacturing, marketing, innovation, sales and resonance with users. Get in touch with me if you are building a great digital product or service. Also if you wish to talk wall art, AI, design, beers or politics
Stackforce AI infers this person is a UX and Product Design expert with a strong focus on Fintech and SaaS industries.
Location: Pune, Maharashtra, India
Experience: 25 yrs 9 mos
Skills
- Product Management
- User Experience (ux)
- Information Architecture
- User Research
- Cross-functional Team Leadership
Career Highlights
- NPS of 9.3/10 for UX consultancy.
- Expert in quantitative usability and measurable design.
- Co-Founder driving innovation in digital product design.
Work Experience
Institute of Product Leadership
Visiting Professor and Mentor(Digital Products Design) (1 yr 3 mos)
JPMorgan Chase & Co.
Vice President (Director UX) (2 yrs 1 mo)
Tavisca, a cxLoyalty Technology Platform (Division of JP Morgan Chase & Co.)
Director and Head Ux at Tavisca, a CX loyalty company (2 yrs 1 mo)
Posterica
Chief Product Officer (7 yrs)
iSootra Designs
Co-Founder and Principal design Officer (7 yrs)
Unisys
Global Engagement manager (Practice head Ux and UI) (3 yrs 3 mos)
FirstCry.com (BrainBees Solutions Pvt. Ltd.)
Manager Innovation and Research .. (11 mos)
Simplibuy Technologies Pvt. Ltd.
Co Founder and CEO (www.wicfy.com) (3 yrs 6 mos)
Geometric Software Solutions Co Ltd
Project Manager (3 yrs 1 mo)
Laing O'Rourke
Project Leader (1 yr 5 mos)
Kritikal Secure scan
Project Leader (8 mos)
Indian Air Force (IAF)
Flight Lieutenant (6 yrs)
Education
BE at Malaviya National Institute of Technology Jaipur
Masters at Birla Institute of Technology and Science, Pilani