Apr 2024 – Jan 2026 · 1 yr 9 mos · On-site

• Added ≈ 54,000 extra monthly orders by building the web-booking funnel and integrating Order-Lifecycle (OLC) APIs.
• Cut double-digit cloud spend by migrating frontend services from AWS to GCP.
• Opened 3 new countries (3 locales) in < 48 h each through a Next 14 + Strapi internationalisation framework.
• Dropped booking cancellations 8% by shipping precise geo-location logic in Order-Lifecycle.
• Spearheaded a proof-of-concept using Gemini 2.5 Pro AI Model to automate Partner-branding checks, replacing time-consuming manual reviews. The system reached ~90% accuracy, reduced operational review costs, and I helped design the production topology for reliable inference at scale.
• Ran a hands-on workshop and rollout of AI agents for test generation, helping the team raise test coverage
• across key repos to >90%.
• Architected and owned the promotions dashboard frontend and its backend service, an internal marketing
• tool that centralises campaign configuration across multiple app touchpoints. The platform enabled
• attribute-based targeting and cut campaign configuration time from days to minutes, letting marketers
• iterate faster without engineering support.
• Held 99.9% uptime & 99.99% crash-free across four tier-1 web services via SRE runbooks, Datadog/Sentry alerting, and error budgets.
• Drove experiment velocity by assisting PMs setup and track Mixpanel/MoEngage/GA funnels for all A/B
• tests and KPI reviews. Assisted integration of the Statsig experimentation platform, streamlined experiment setup and surfaced richer insights, enabling PMs to run tests and make more informed, data-driven decisions.
• Modernised the codebase by establishing TypeScript adoption guidelines and led the ReScript → TypeScript migration, cutting runtime errors and accelerating release cycles.
• Managed and coached a three-engineer frontend squad, boosting sprint velocity and shortening PR turnaround time.

Aug 2022 – Apr 2024 · 1 yr 8 mos · On-site

• Redesigned the Porter website and migrated to Next.js, leveraging Strapi CMS for content management, which increased lead conversion and app downloads.
• Developed Strapi CMS-powered templates for various service pages (trucks, two wheelers, packers and movers), scaling to support over 1,500 website pages.
• Collaborated with the marketing and product team on SEO optimization, significantly improving website rankings over competitors in the logistics keyword space.
• Built the Rewards webview for Porter's retention program, creating a new service from scratch and negotiating API contracts with backend teams.
• Maintained high web performance scores (60 mobile / 85 desktop) on PageSpeed Insights as part of SEO optimizations.
• Developed the Debit/Credit Note cloud function to automate post-payment invoice generation.
• Monitored and resolved website errors using Sentry, enhancing system stability.

Dec 2021 – Feb 2022 · 2 mos

• Implemented Digital reading experience for the Wyzr app.
• Facilitated tools for internal user subscription management and tracking.
• Reduced the redundant code in production and decreased the JS bundle size which made the app perform faster & resulted in boosted user conversions.
• Ported the application to SSR for faster loading of the pages.
• Performed code reviews, testing, and PR reviews to ensure high-quality code delivery.

Jun 2021 – Nov 2021 · 5 mos

• Developed an end-to-end custom admission portal for neoG Camp's cohort where students submitted their portfolios. 6,000 users used the product for the 2022 cohort!
• Lead the UI design system front using Figma and Chakra UI.
• Shipped our own Auth, Email Verification, Interview scheduling, etc
• Implemented an RBAC system to differentiate students and team captains.
• Built Internal tools for User Management to assign roles and blacklist.

Jun 2020 – Dec 2020 · 6 mos

• Built scalable UI components and a design system using Styled Components and Storybook to make the process of building and testing frontend components easy.
• Conducted user interviews to understand and document their pain points, which aided in building better UX for the user, increasing customer satisfaction.