Seth Fair

Founder

Minneapolis, Minnesota, United States25 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20+ years of experience in software engineering.
  • Expert in building scalable, cloud-native applications.
  • Proven leader in ad technology integration and data platforms.
Stackforce AI infers this person is a SaaS-focused Full-Stack Engineer with extensive experience in cloud-native applications and data architecture.

Contact

Skills

Core Skills

Software ArchitectureStart-up LeadershipJavaFull-stack DevelopmentSolution ArchitectureFront-end DevelopmentBack-end DevelopmentProject ManagementSales

Other Skills

User Experience (UX)Business OwnershipAmazon Web Services (AWS)Go (Programming Language)Spring FrameworkSpring BootReact.jsAgentic AutomationKotlinNode.jsApache KafkaContinuous Integration and Continuous Delivery (CI/CD)React NativeTypeScriptGraphQL

About

Staff Software Engineer with 20+ years of experience, building scalable, cloud-native applications across web and mobile. Proven leader in ad technology integration, data platforms, and event-driven systems. Skilled in backend (Java, Kotlin, Go), frontend (React, Next.js), and cloud platforms (AWS, GCP). Experienced with digital marketing tools (PPC Ads, Email Marketing, CRM platforms), distributed systems, CI/CD automation, and cross-functional technical strategy.

Experience

25 yrs 11 mos
Total Experience
3 yrs 5 mos
Average Tenure
8 yrs 8 mos
Current Experience

Best buy ads

Staff Software Engineer

Nov 2025Present · 6 mos · Minneapolis, Minnesota, United States · Hybrid

  • Working on the MyAds billing and campaign team
Software ArchitectureJavaReact.jsAgentic Automation

Writerflow

Founder

Jul 2024Present · 1 yr 10 mos · Greater Minneapolis-St. Paul Area · Remote

  • I started Writerflow after watching content creation change almost overnight. AI made it possible to produce content faster than ever, but the way teams review and approve content didn’t evolve with it.
  • Human review still happens one piece at a time — and as content volume explodes, that gap creates risk: inconsistent quality, brand damage, compliance issues, and content going live without the right eyes on it.
  • I’m building Writerflow to solve that problem.
  • Writerflow orchestrates how content gets reviewed and approved in the AI era, so teams can scale content production while keeping human judgment where it matters — meaning, ethics, brand, and strategy — and letting AI handle the mechanics.
  • The goal is simple: help organizations create more content without losing trust.
  • Because at scale, trust becomes your most valuable asset.
Start-up LeadershipUser Experience (UX)Business OwnershipAmazon Web Services (AWS)Software ArchitectureGo (Programming Language)+3

Best buy

5 roles

Staff Software Engineer

Promoted

Feb 2023Present · 3 yrs 3 mos

  • Led architecture and development of a scalable data ingestion platform using Kotlin, Java, and Spring Boot. Built real-time data pipelines with Kafka Streams to power event-driven search and personalization, and integrated GraphQL endpoints in Go to deliver tailored content and improve customer engagement. Delivered new frontend architecture in React/NextJS and React Native under tight deadlines, bridging backend, frontend, and mobile teams to ensure cohesive system design. Mentored engineers and guided architectural decisions to improve SDLC, platform reliability, and alignment with strategic business goals.
React.jsKotlinJavaNode.jsApache KafkaFull-Stack Development+9

Senior Software Engineer

Feb 2022Feb 2023 · 1 yr

  • Designed and deployed cloud-native architecture on Google Cloud Platform, building high-performance data pipelines to power personalized recommendations and improve application performance. Integrated backend services with Java and Spring Boot and applied UI best practices to deliver a seamless, consistent user experience.
React.jsJavaFull-Stack DevelopmentNode.jsContinuous Integration and Continuous Delivery (CI/CD)Solution Architecture+3

Senior Software Engineer

Promoted

Apr 2021Feb 2022 · 10 mos

  • Developed core React components for BestBuy.com—including the media gallery, variation switcher, and video player—that improved customer engagement and user experience. Partnered with business leaders to plan and deliver technical solutions aligned with strategic goals.
React.jsNode.jsContinuous Integration and Continuous Delivery (CI/CD)Front-End DevelopmentSolution ArchitectureJavaScript

Digital Engineer II

Sep 2019Apr 2021 · 1 yr 7 mos

  • Product Details Page Team
React.jsObject-Oriented Programming (OOP)Node.jsFront-End Development

Digital Engineer I

Sep 2017Sep 2019 · 2 yrs

  • Product Details Page Team
React.jsObject-Oriented Programming (OOP)Node.jsFront-End Development

Great bay software

Senior UI Developer

Nov 2015Sep 2017 · 1 yr 10 mos

  • Migrated legacy interfaces to React, improving scalability, performance, and user experience with interactive charts and data visualizations. Directed a full interface redesign to enhance usability and accessibility. Collaborated with designers, QA, and backend teams to deliver high-quality, modern applications.
PHPReact.jsObject-Oriented Programming (OOP)Front-End Development

Bluedoor publishing

Senior Developer

Feb 2012Apr 2015 · 3 yrs 2 mos · Minnetonka, MN

  • Developed a custom Learning Management System (LMS) to enhance online education, leading PHP development and implementing e-commerce features for student access. Built dynamic user interfaces, managed server deployment, and created tools to streamline content management, significantly improving operational efficiency.
PHPObject-Oriented Programming (OOP)Back-End Development

Fusion room

2 roles

Senior Interactive Developer

Aug 2011Feb 2012 · 6 mos · Edina, MN

  • Created custom websites on the Drupal CMS platform by converting Photoshop designs into functional templates and integrating PayPal purchasing via API. Developed custom features tailored to client needs while expanding expertise in C#, ASP.Net MVC, and Entity Framework.
PHPObject-Oriented Programming (OOP)Back-End Development

Senior Interactive Developer (Contractor)

May 2011Aug 2011 · 3 mos · Edina, MN

Digital river

Developer (Contractor)

Feb 2011Apr 2011 · 2 mos · Minnetonka, MN

  • Improved e-commerce platforms by developing backend services and reusable JSP templates to support consistent, responsive user experiences. Collaborated with designers and engineers to integrate systems that enhanced functionality and overall user satisfaction.

Fusion room

Senior Interactive Developer (Contractor)

Aug 2010Jan 2011 · 5 mos · Edina, MN

3d creative factory

Founder, President, Lead Developer

Jun 2010Nov 2015 · 5 yrs 5 mos · Greater Minneapolis-St. Paul Area

  • Founded and managed a business delivering 3D graphics and website development solutions. Led a creative team and oversaw client projects from inception to delivery. Developed dynamic user interfaces and custom applications while also managing sales and marketing to drive growth.
PHPObject-Oriented Programming (OOP)Back-End Development

Arbita

Creative Director

Nov 2005Jun 2010 · 4 yrs 7 mos

  • Founded and led a business delivering 3D animation, web development, and digital marketing solutions. Designed and deployed marketing websites and landing pages, managed SEO and social media campaigns to increase brand visibility, and oversaw project delivery while building strong client relationships to ensure successful outcomes.

The college of wooster

Senior Consultant, Information Technology

Aug 2002May 2005 · 2 yrs 9 mos

  • Designed and implemented seven informational websites for multiple college departments, improving accessibility and communication across the institution.
Search Engine Optimization (SEO)WordPressPHPAngularJSProject ManagementSales

Netasol networks

Co-Founder/Creative Director

Mar 1999Nov 2001 · 2 yrs 8 mos

  • Co-founded a web development business and led the creative department, focusing on e-commerce websites and strategic client website planning. Designed graphics and logos to strengthen brand identity while also managing administrative tasks to streamline operations.

Education

MITx Courses

MicroMasters — Statistics and Data Science

Mar 2021Jul 2023

The College of Wooster

B.A. Liberal Arts — Studio Art

Jan 2002Jan 2005

University of Minnesota Morris

Jan 1999Jan 2000

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