Aishwarya Nayak

Design Manager

Delhi, India6 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in creating engaging user experiences
Proficient in graphic design and marketing strategies
Passionate about understanding user needs and stories

Stackforce AI infers this person is a Visual Designer with expertise in UX and marketing for B2C applications.

Contact

Skills

Core Skills

User Experience (ux)Graphic DesignMarketing

Other Skills

Marketing StrategyDesignAdobe PhotoshopAdobe IllustratorArtIllustration

About

Visual Designer at Fam, crafting experiences that are as thoughtful as they are beautiful. I believe good design starts with empathy for the user, for the brief, and for the people you build it with. Over the years, I've had the joy of working across teams and wearing many hats, which has made me as curious about people and processes as I am about pixels. Outside of work, I'm someone who loves knowing people and their stories. What drives them, what they've learnt, how they see the world. Not to network, but because people genuinely fascinate me. If you're up for a good conversation, I'm always around. 🙂

Experience

6 yrs 6 mos

Total Experience

2 yrs 2 mos

Average Tenure

4 yrs 3 mos

Current Experience

Fampay

Design Team

Jan 2022 – Present · 4 yrs 3 mos · Bengaluru, Karnataka, India

I strive to improve the user’s experience on our app. I create designs to optimize for a frictionless user journey, that contributes to key business north stars metrics and customer delight.
My role at Fam includes designing the following:
1. Marketing Assets such as Social Media posts, Ads, etc
2. Branding Assets such as physical card design, packaging, etc
3. User Experience on our app (icons, in-app card-based designs, and so on)
Unique projects that I've been contributing to apart from my role in the design team here are:
On-ground marketing campaigns
Social Media content creation
Been a part of customer acquisition & growth-related projects

Graphic DesignMarketingUser Experience (UX)

Simpleplan media

Creative Designer

Jun 2020 – Jan 2022 · 1 yr 7 mos · Delhi, India

SimplePlan Media is a design agency that provides branding, website, and app development services primarily to international clients. As a part of the creative team, I worked as a Creative Designer which includes working on Visual Identity and designing Brand Assets (logos, brand packaging, illustrations, etc.) for our clients.

Self-employed

Graphic Designer and Illustrator

Mar 2020 – Present · 6 yrs 1 mo · New Delhi, Delhi

I have completed over 50+ independent projects for digital marketers, bloggers, brands, events, and individuals. These include ad creatives, logo designing, stationery, illustrations, comics, digital portraits and doodles.
Some of the brands I have worked for are:
1. Sol Skin: A premium skincare and health supplement company founded by one of India's most famous celebrity dermatologist, Dr. Rashmi Shetty
2. Strauss Healthcare: An IT consulting firm, providing healthcare solutions to large clients for over 20+ years
3. BizPro World: A B2B platform that connects companies with right professional consultants to execute business transformation projects
4. Rotaract (Rotary club of Bombay): One of India's oldest and biggest humanitarian organization
5. Baroque Events: An events planning company bringing International and Contemporary trends to India

Arré (u digital content pvt ltd)

Illustrator

Sep 2019 – May 2020 · 8 mos · India

As part of the illustrators and designers team I was actively involved in ideation of suitable illustrations and other creatives for multiple branded and non-branded content created at Arre, which is an open OTT platform that creates in-house videos, editorials and social media content for its own distribution and also for International platforms like Netflix, Mx Player etc. It currently has over 2 Million subscribers spread across YouTube, Instagram, Facebook and Website.
My major contributions were in the following areas:
1. Doodles for a unique and quirky way of sharing bizarre news (known as News You Wouldn't Believe)
2. Illustrations for editorial columns on humor, culture, POV, politics, movie reviews, fashion, bollywood and so on
3. Designing interesting and engaging thumbnails for YouTube videos to drive click through rates
4. Making ad creatives, social media posts and illustrations for brands like Biryani by Kilo, Ok Cupid and Amazon Prime's Family man

The paint social

Paint Party Assistant Leader

Sep 2017 – Aug 2019 · 1 yr 11 mos · Mumbai, Maharashtra, India

The Paint Social is a Creative Entertaining Event company in India hosting one-of-a-kind themed painting parties for ALL ages. The Paint Social is the FIRST in INDIA to get this concept of different themes and mediums.
As a Party Asst. Leader, I managed over 20 events, looked after engagement and interaction with clients, assist the lead artist, handle other assistants.