Feb 2025 – Dec 2025 · 10 mos

Jul 2023 – Nov 2024 · 1 yr 4 mos

• Product lead for hyperlocal content across 10 languages with 35mn+ MAUs
• Collaborated with the editorial and tech team to understand user pain points and re-architecture the reporter app workflow to stabilize the app and reduce complaints by more than 90%
• Setup processes for requirement gathering, defining user stories, prioritizing tasks and daily scrum meetings to align with product roadmap and vision; leading to 50% operational efficiency
• Optimizing analytics platform to standardize the data capturing across all languages for driving data backed decision making process

Apr 2020 – May 2023 · 3 yrs 1 mo · Noida, Uttar Pradesh, India

• Led product for API integration of third-party content distribution built over personalized recommendation engine to acquire new users. Executed 10+ integrations driving 3mn+ DAUs
• Collaborated with Microsoft internal product teams to power their canvases like, Skype, Outlook, Teams with Microsoft Start content driving 500k+ DAUs in the US market
• Conduct product reviews and A/B experiments to optimize CTR of Edge components; improved the overall user engagement by more than 3% on the canvas
• Launched Polls/Quiz module to drive user engagement and retention. It is live across the US market driving 2mn+ DAUs; with the potential to scale the product to 60+ markets
• Collaborated with the Analytics team to build dashboards for editorial and operations teams to reduce operational effort by 25%
• Conducted user research and customer interviews for identifying new use cases for product distribution
• Supervised a 35+ member team of editorial suppliers for daily operations

Oct 2017 – Apr 2020 · 2 yrs 6 mos · Noida, Uttar Pradesh, India

• Launched additional market editions for Indian languages, English International driving 10mn+ DAUS and $80k additional monthly revenue
• Executed change management requests for global business strategy shift by optimizing and automating workflows built on data modeling algorithms, reducing editorial costs by 50%
• Responsible for bringing key Microsoft Start innovations to APAC markets for standardization
• Managed third party relationships for onboarding new partners and identifying new opportunities with existing partners

Aug 2016 – Sep 2017 · 1 yr 1 mo

• Consolidated apps across Zee News properties reducing operational and marketing costs by 75%
• Collaborated for content distribution opportunities with UC News, Dailyhunt and NewsPoint

Nov 2015 – Jul 2016 · 8 mos

• Increased Zee Business viewership by 10% by launching ZeeBiz.com with integrated financial data and TV content
• Responsible for product strategy, wireframing and designing
• Coordinated with internal teams (UI/UX, engineering and editorial) and third party vendors for development and ensured deadlines are met for the project

Dec 2014 – Nov 2015 · 11 mos · Okhla, New Delhi

• Launched a new education portal, JagranJosh for students preparing for competitive exams driving 1mn+ MAUs
• Identified new revenue and business opportunities - online videos and study material verticals driving 5% of overall revenue

Feb 2013 – Nov 2014 · 1 yr 9 mos · Gurgaon, India

• Launched Oxigen wallet as a B2C customer platform driving 500K+ MAUs
• Prepared PRDs and feature prioritization for creating backend technology for Oxigen wallet
• Carried out extensive User Acceptance Testing (UAT) before releasing features to end users
• Set up a customer care center for Oxigen wallet as a customer touch point with 10+ customer care executives
• Steered new product initiatives - Social Money Transfer, StarSports Cash Card for enabling product distribution and adoption

Jun 2012 – Nov 2012 · 5 mos · Gurgaon, India

• Created sales model for increasing conversion rate of dealership level leads.
• Report automation of customer profiling, segment analysis, market share.

Apr 2012 – May 2012 · 1 mo · New Delhi Area, India

• Completed a project aimed at identifying consumer trends of tier-2 and tier-3 cities - preferred payment options, hot categories, buying patterns, customer satisfaction levels
• Ran several digital marketing campaigns on social media platforms
• Closed user group study on why they buy from Snapdeal

Nov 2008 – Jun 2010 · 1 yr 7 mos · Chennai

• Developed the Siebel application, CRM 8.0 Module.
• Software Quality Assurance and Testing of Siebel application.
• Involved in database administration, management and data flow control to other integrated systems.