Mar 2022 – Mar 2025 · 3 yrs · India · On-site

• Product: Centralised data platform with an aim to deliver relevant communication for the right customer at the right time.
• Reduced GTM time for a new journey/use-case onboarding from an existing data feed by 90% - from 2 weeks to 2 hours.
• Conducted experiments resulted in reduction of customers opting out for all promotional communication by 25% across LOBs due to higher degree of relevancy.
• Led efforts to define & implement logics for Better targeting campaigns via different channels, hence improving CTR(from 2.5% to 30%) & conversions (1.4% to 18%) for Postpaid & broadband customers.
• Product: Propositions platform lighting up external partnership for different OTTs, Lifestyle apps within Airtel's ecosystem.
• Simplified third party integration process & reduced time to onboard new OTT SKUs from 8 weeks to 2 weeks.
• Improved discovery for high value customers by introducing new widgets and OTT strips thus increasing the overall activations by 5%.
• Identified revenue leakages in validation process and helped with the journey automation saving 8CR annually.

Jul 2019 – Mar 2022 · 2 yrs 8 mos · Gurugram, Haryana, India · On-site

• Product: Third-Party Data Gateway Platform for Identity Verification, Credit, and Fraud Assessment, KYC/KYB of new applicants.
• Delivered multiple key initiatives, building Standardized API based Platform which increased scalability, lowered TAT by 50%.
• Lead 2 Teams while handling 15+ markets/partners with different consumer teams, stakeholders, and 3rd party vendors.
• Reduced time to onboard average new customers from 2 days to <5 mins, onboarding for shortest journey < 1 min.
• Increased application approval rate to 80% in complex markets like Japan.
• Achieved 6% increase in acquisition volume for the multi-channel market uplift in CA.
• Establish Enterprise Logging Framework, Dashboards for monitoring API availability and service response time
• Set up Ingestion processes for Risk Data in Cornerstone & Implemented Data Quality Checks through CDIT.
• Lead product vision, strategy, and operational planning; participate in technical design discussions and product strategy planning while overseeing the end to end product delivery cycle.

Jun 2017 – May 2019 · 1 yr 11 mos · Pune, Maharashtra, India

• Worked as a Big Data developer which includes developing highly scalable and distributed applications used for analyses and MSTR reporting in an efficient way.

Jul 2015 – May 2017 · 1 yr 10 mos