Jul 2024 – Feb 2026 · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

• Scaled user acquisition in Tier 1–3 cities through targeted off-app communications (Email, WhatsApp, and Image Push).
• Spearheaded consecutive festive campaigns, achieving a record 3.2% CTR for Diwali, consistently outperforming industry benchmarks.
• Boosted cross-channel engagement by deploying dynamic AMP and GIF content, enhancing the brand’s visual storytelling.
• Defined design guidelines for the "Toing" campaign and was part of the "Giftables" launch. Managed creatives for Food Charter and Instamart including NOICE.
• Partnered with senior leadership to align creative output with high-level business goals and marketing direction.
• Expanded brand assets by integrating AI (2D/3D) to create custom illustrations and character designs, streamlining production and modernizing the brand aesthetic.

Feb 2024 – May 2024 · 3 mos · Jaipur, Rajasthan, India · On-site

• Crafting Brand Narratives | Visual Designer
• I bring brands to life by collaborating with clients to understand their vision. I then translate these insights into impactful visuals that resonate with target audiences. My expertise spans logo and stationery design, crafting mood boards and archetypes, and developing engaging social media content, including templates and posts. I'm passionate about showcasing client success stories through compelling case studies across various social platforms.

Feb 2023 – Feb 2024 · 1 yr · Vadodara, Gujarat, India