Aug 2025 – Present · 8 mos · India · Hybrid

• Selected as one of 50 fellows for a programme focused on political communication, policy thinking and grassroots narrative design. My work spans campaign messaging, citizen panel pilots, constituency insights and youth outreach projects. The fellowship sharpens my understanding of large scale behaviour and public persuasion.

Aug 2025 – Nov 2025 · 3 mos · Mumbai · On-site

• My work here involves bringing clarity to a complex healthcare technology ecosystem. I lead brand strategy, communication design, and cross-functional alignment across doctors, providers, and distribution teams.
• I translate technical products into simple narratives that drive adoption and business momentum.
• This role deepens my ability to turn complexity into clear expression that organisations can scale.

Sep 2022 – Aug 2025 · 2 yrs 11 mos · Mumbai · Hybrid

• Led brand storytelling, communication strategy, and content systems for clients across fintech, education, retail, and technology.
• The work required accuracy of thought, insight development, and the ability to shape both long form and short form narratives. I translated business complexity into clear messaging frameworks and built communication systems that teams could use consistently.
• This period grounded my strategic clarity and sharpened my articulation across formats.
• ● Collaborated with industry giants like Kentrix, EuroKids, Comviva, Ramsons Perfumes, and HDFC Life, navigating their content strategies and digital narratives to unmatched echelons.

Aug 2018 – Apr 2021 · 2 yrs 8 mos · Mumbai Area, India

• As co-founder of tomorrow@work, I applied 13 years of my experience across the fields of marketing, media & entrepreneurship to help brands in their branding and marketing endeavours.
• Having worked on either side of the fence, I was able to strategize and execute brand goals for both start-ups and brands "wanting to change orbit".

Apr 2021 – Sep 2022 · 1 yr 5 mos · Hyderabad

• Led a cross-functional marketing and content team. The core challenge was inconsistent articulation across digital, retail, and sales channels.
• I redesigned the brand’s visual and verbal narrative, strengthened customer experience communication, and shaped the direct-to-consumer (D2C) roadmap.
• This role refined my ability to manage scale without losing clarity.

May 2017 – Aug 2018 · 1 yr 3 mos · Mumbai Area, India

• Formed and led the video team at White Rivers Media.
• My primary role was to conceptualize and create original video content for all platforms along with building an alternate revenue stream through videos.
• Managed the agency's high valued clients in an Account Management and Creative role.
• Within the 1st year of inception, produced WRM's 1st Television commercial and delivered over 25 digital films that included corporate films, digital ad films, event coverage films, trailers for OTT platforms.

Jun 2015 – Mar 2021 · 5 yrs 9 mos · Mumbai Area, India

• As an Independent content creator, I actively created & published original content on various platforms on the web.
• I worked with brands across Finance & Insurance, Retail, Food & Beverages, Telecom & IT, Real-Estate, Fashion & Beauty, Sports Management sectors.
• Drawing from my experience as a marketing specialist & media planner, I assisted various brands and startups with their content & video strategy, apart from producing them.

Nov 2014 – May 2015 · 6 mos · Mumbai Area, India

• Bagzone & Planet Retail form part of the group company Periwinkle Pvt Ltd that owns and manages business for various retail brands including Samsonite, American Tourister, Lavie, High Sierra, Hartmann & Accessorize in India. Across the group the company operates various retail formats and the teams are fully responsible for the entire product life cycle from production till final sale.
• Engagement & Roles:
• Retail Marketing: Drive footfall to the brand stores through a combination of In-mall marketing & branding. Managing mall negotiations, signage allocations and execution strategy for over 90 doors across India, across brands. Work with the International teams of respective brands and create opportunities for direct customer interactions at the store that result in direct sales while reinforcing strong brand positioning.
• Media Relations Strategy & Communication: Work with the brand teams and create opportunities to interact with the media in order to enhance brand value. Ensure effective & timely media presence across various publications, channels & bloggers amongst others. Plan PR strategies and arrive at brand communications across the group including Samsonite, American Tourister & Lavie. Suggest and organize press conferences, media events across India.
• Media Management & Budgeting: Plan media & marketing budgets for the entire group in line with the company’s business plan. Handle strategy and execution for all forms of advertising including print & outdoor.
• Social Media Marketing: Manage social media presence for select brands including online advertising, brand communication; tie up’s with other partners & offer communication. Work with product teams and create interactive opportunities to highlight an individual product or focus on a category in line with the business plan.

Apr 2009 – Apr 2014 · 5 yrs · Mumbai Area, India

• Developing high impact media (Print, radio, television & digital) plans and create & suggest relevant media properties/vehicles basis marketing/media brief
• Monitored & streamlined digital & Social media campaigns of various group brands
• Liaised with media, advertising & Public Relations agencies

Oct 2007 – Mar 2009 · 1 yr 5 mos · Bangalore & Mumbai

• Conceptualization, Planning & Execution of Promotional activities (ATL & BTL) for Big Bazaar that would result in an increase in footfalls to the store/increase in the average ticket size.
• Aligning with the creative agency for working on the layouts of various marketing collaterals like print ads, radio creative and store VM.