Diane Yu

CEO

New York, New York, United States27 yrs 7 mos experience
Highly StableAI Enabled

Key Highlights

  • Co-founder of innovative AI mortgage startup.
  • Led engineering teams at major tech companies.
  • Champion for diversity and female leadership in tech.
Stackforce AI infers this person is a Fintech and AdTech leader with extensive experience in software development and product management.

Contact

Skills

Core Skills

Product ManagementSoftware DevelopmentTeam BuildingSoftware EngineeringManagement

Other Skills

AI-powered toolsLoan originationDigital mortgage platformAI integrationUser ExperienceScalabilityPlatform strategyEngineering team managementTech solutions deploymentVideo monetization platformGlobal engineering team oversightTechnical architecture designAd management technologyMonetization solutionsEngineering team building

About

Diane Yu is the co-founder & CEO of Tidalwave, an agentic AI mortgage startup, simplifying the home loan process with its AI-powered tool SOLO™. Tidalwave’s SOLO™ integrates with Freddie Mac's Loan Product Advisor® (LPA℠) and Fannie Mae's Desktop Underwriter® (DU®) to provide real-time, personalized experiences for borrowers while acting as a co-pilot for loan officers and processors. For more information, please visit https://www.tidalwave.ai/. Before TidalWave, Diane was the chief technology officer for Better, a digital mortgage company. At Better, Diane led the company’s platform and technology strategy, was responsible for upscaling the engineering teams as well as the tech platform, driving toward a mission to create innovative solutions making homeownership faster and simpler with superior customer service along the way. In this capacity, she worked closely with the founder, board members and the rest of the exec team, defined the company growth and transformation strategy, implemented and deployed tech solutions. Prior to that, Diane served as the chief technology officer for Comcast Advertising as well as the co-founder of FreeWheel, A Comcast Company. Diane led the architecture and operation of FreeWheel’s video monetization platform, with oversight of a global engineering team spanning the Americas, Europe and China. Diane also oversaw the engineering operations and complete lifecycle product development, and led organizational and high level technical architecture design. Diane came to Comcast via acquisition of the company she co-founded, FreeWheel. As co-founder and CTO of FreeWheel, she built and evolved the company’s research and development hubs from ground up, architected and created what was known as the most advanced adTech platform purposely designed and built for premium TV in the industry, serving global media conglomerates for their most complex and advanced advertising needs. Diane is a vocal champion for female leadership, with years of continuous efforts and determination, she creates teams with 30+ percent of whom are female engineers, reflecting Diane’s commitment to diversity and inclusion in the workplace. Diane is a frequent honoree by Cablefax as its “Most Powerful Women” and “Most Influential Minorities” in the media industry, was named 2021 working mothers of the year by She Runs It. Diane serves on the board of directors for Magnite (Nasdaq: MGNI) since March 2022.

Experience

27 yrs 7 mos
Total Experience
6 yrs
Average Tenure
3 yrs 4 mos
Current Experience

Tidalwave

Co-Founder, CEO

Jan 2023Present · 3 yrs 4 mos · New York City Metropolitan Area

  • TidalWave is on a mission to power the home lending revolution. We are building the first consumer-friendly, end-to-end digital mortgage platform. A new way to lend with a self-service, AI-powered, scalable approach.
  • Our end-to-end platform supports consumers through their loan journey from application to close with AI-powered assistance, backed by a configurable and fully automated proprietary mortgage engine, enables loan origination at elastic scale without human introduced biases.
AI-powered toolsLoan originationDigital mortgage platformProduct ManagementSoftware Development

Magnite

Board Member

Mar 2022Present · 4 yrs 2 mos

Better.com

Chief Technology Officer

Jan 2021Apr 2022 · 1 yr 3 mos · New York City Metropolitan Area

Platform strategyEngineering team managementTech solutions deploymentSoftware DevelopmentTeam Building

Comcast

Co-Founder, FreeWheel and CTO, Advanced Advertising

Jan 2014Jan 2021 · 7 yrs · New York City Metropolitan Area

Video monetization platformGlobal engineering team oversightTechnical architecture designSoftware EngineeringManagement

Freewheel

Co-Founder/CTO

Jul 2007Jan 2014 · 6 yrs 6 mos · New York, United States

  • FreeWheel helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel's solutions are used by companies like ABC, AOL, Inc., DIRECTV, ESPN, NBCUniversal, BSkyB, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.
  • As Co-Founder and CTO, built globally distributed engineering teams from scratch, architected and operated the video monetization platform serves the largest media companies in the world, created the FreeWheel brand from a dream, acquired by Comcast in 2014 to continue our path on powering the future of television.
  • For more information, visit freewheel.tv and find FreeWheel on Twitter (@FreeWheel) and LinkedIn.
Ad management technologyMonetization solutionsEngineering team buildingSoftware DevelopmentProduct Management

Doubleclick

4 roles

VP, Engineering

Promoted

Jan 2005Jul 2007 · 2 yrs 6 mos

  • Responsible for Advertiser product suite development. Including DART Motif/RichMedia, Advertiser (DFA), Search and Performics.
  • Managing 150+ engineering professionals across multiple office locations.
Advertiser product suite developmentEngineering managementProduct developmentSoftware DevelopmentManagement

Director, Engineering

Promoted

Jan 2003Jan 2005 · 2 yrs

  • Responsible for DART Adserving platform development. Including Adserving, Backend data processing and Availability Forecasting.
  • Managing 40+ engineering professionals specialized in large scale, high performance application development.
DART Adserving platformBackend data processingHigh performance application developmentSoftware EngineeringManagement

Manager, Engineering

Promoted

Jan 2001Jan 2003 · 2 yrs

Lead Engineer

Jan 1998Jan 2001 · 3 yrs

Education

Ohio University

M.S.

Jan 1996Jan 1998

Peking University

B.S.

Jan 1990Jan 1995

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