May 2024 – Present · 1 yr 11 mos

• Led cross-functional teams to define and execute product vision for 2 award-winning educational tech products, expanding successful lines (Orboot Explorer & ZeeZee The smart Storyteller ) and boosting user engagement by 28% YoY and market share by 15%.
• Spearheaded the end-to-end launch of an innovative IoT-enabled plush product, from user research to go-to-market strategy, collaborating with tech, licensing, and marketing stakeholders to deliver first-to-market smart toys.
• Managed agile cycles for portfolio expansion (Bloomingo Series), introducing 8 new SKUs based on insights from data-driven user testing (surveying 2,000+ users) and competitive landscape analysis, resulting in 30% increase in advance purchase orders from major retailers.
• Executed and collaborated on the development of Bubble Toys, Preschool Toys, and Plush categories with cross-functional teams, driving a 2026 launch in major international retailers.

Mar 2023 – May 2024 · 1 yr 2 mos

• Executed product revamps for 3+ SKUs to align with evolving user needs, enhancing play experience and physical branding for high-visibility launches, and generating over 10K pre-orders with buyer feedback scores averaging 4.7/5.
• Drove market fit discovery via hands-on research, analyzing trends and synthesizing insights to influence roadmap prioritization and growth initiatives for >40 active SKUs across Physical and phygital Toys & Games.
• Specialising in "user-first" product design, balancing creativity with measurable outcomes to develop playful, innovative, and educational experiences that inspire engagement and learning.

Jul 2021 – Mar 2023 · 1 yr 8 mos

• Key Projects: Contributed to products that captivated children's senses and created an immersive playtime experience, primarily Phygital interactive toys focusing on STEAM and a potential License for Barbie
• Bloomingo Brand Launch: Helped launch the sub-brand Bloomingo, expanding the company's reach in the Indian and international markets with a series of Budget-friendly pretend-play interactive books.
• Extensive Research & Testing: Conducted extensive research and user testing to refine NPD and ensure they meet user needs leading to the launch of Bloomingo.
• User-Centred Design Approach: Enhanced the tactile elements of toys through a user-centered approach, ensuring seamless form and function.

Sep 2020 – Jul 2021 · 10 mos

• Innovative Toy Development: Spearheaded the conception and development of Tacto Doctor, a Toy of the Year award-nominated innovative toy.
• Leadership in Design: Played a pivotal role as the Toy Designer, focusing on bringing the idea and game to life, Physical & Digital gameplay
• Team Collaboration: Instrumental in shaping the final product through effective collaboration with the team.

Oct 2022 – Oct 2022 · 0 mo · Bengaluru, Karnataka, India

• Gave A talk about Tech, Design and Toys to students of Product and Accessory Design (Level0-Level2) And A brief introduction to Graduation Project and it’s importance.

May 2021 – Present · 4 yrs 11 mos · Delhi, India

• Clay Cutters India is the first of its kind in India, offering specialized 3D printing tools and supplies for polymer clay enthusiasts. The company has cultivated a dedicated community of over 2,000 customers and has supported 500 women in launching their businesses through thoughtfully designed DIY kits. Committed to international standards, Clay Cutters India is recognized for its quality and contribution to the growing creative industry.
• Innovative Product Development: Launched advanced 3D printing tools and DIY kits tailored for polymer clay artists.
• Multi-Channel Distribution: Expanded market presence through offline stores, a dedicated website, and Amazon.
• Strategic Growth: Fostered business growth through strategic partnerships and enhanced product offerings.
• Customer-Centric Approach: Emphasized high-quality products and customer service, leading to strong customer satisfaction.

Oct 2020 – Nov 2020 · 1 mo · Moradabad, Uttar Pradesh, India

• Designed Home-Decor for Anthropologie and John Lewis.

Jun 2020 – Aug 2020 · 2 mos · Delhi, India

• Designed Furniture series for the upcoming series, 'Scales and patterns'.

Sep 2019 – Dec 2019 · 3 mos · New Delhi Area, India

May 2019 – Dec 2019 · 7 mos · Delhi, India

Jan 2019 – May 2020 · 1 yr 4 mos · Pearl Academy, Delhi

• Head of Student society- Digital Ninja's (Digital Marketing and promotion)
• Manage Pearl Academy's Official social media handles for events like Amazon India Fashion Week, Portfolio (the annual display of projects), Pearl Utsav (the annual fest) and many more. Interaction with celebrities and guests who grace such events.

Jun 2018 – Aug 2018 · 2 mos · Hyderabad, Telangana, India

• Infinio Taekwondo World P. Ltd. is established by Legendary Grandmaster M. Jayanth Reddy black belt 8th Dan. Worked as a graphic Designer and designed Banners, Certificates and ID-Cards.

Jun 2018 – Jun 2018 · 0 mo · New Delhi Area, India

• Summer Art Program 2018 Organized by National Gallery of Modern Art,New Delhi during the "Naimisa Art Program 2018"