Paige DiFiore — Design Manager

Hello! I'm a Deputy Editor with over six years of experience running Business Insider's lifestyle and entertainment freelance division. I started as an intern and have successfully built a thriving team of hundreds of freelancers and numerous in-house editors. Over the years, I've played a pivotal role in setting up organized systems and efficient workflows for collaborating with freelance writers worldwide. I have also grown the freelance roster by over 197% in just a few years. I have elevated the section's traffic by 180%, now constituting 16%+ of BI's overall monthly traffic. Under my direction, my division is the top traffic-earner across Business Insider, bringing in tens of millions of readers each month. We also have some of the highest velocity sitewide and typically publish 80-100 stories each month. My true passion is collaborating with writers and other editors from around the globe to create strong, informative, and interesting stories you won't find anywhere else. My editorial experience includes analysis pieces, opinion articles, quick-turnaround news stories, features, personal essays, and large slideshows. I love shaping engaging narratives and creating unique, compelling, and informative content that stands out.

Stackforce AI infers this person is a Media and Content Management expert with strong editorial leadership.

Location: Philadelphia, United States

Experience: 11 yrs 6 mos

Skills

Management
Content Strategy
Seo

Career Highlights

Grew freelance roster by over 197% in three years.
Elevated section's traffic by 180%, constituting 16%+ of overall traffic.
Managed a team of hundreds of freelancers and editors.

Work Experience

Business Insider

Deputy Editor, Lifestyle and Entertainment - working with freelancers (1 yr 9 mos)

Senior Editor, Lifestyle and Entertainment - working with freelancers (2 yrs 4 mos)

Editor, Lifestyle and Entertainment - working with freelancers (2 yrs)

Associate Editor, Lifestyle and Entertainment (1 yr 3 mos)

Editorial Intern, Lifestyle and Entertainment (6 mos)

Credit.com

Editorial Assistant (5 mos)

Plum Perfect

Social Media & Marketing Intern (4 mos)

Marist College

Marketing Chair (2 yrs 2 mos)

Writing Center English Tutor (3 yrs 7 mos)

the Lala

Editorial Contributor (1 yr 6 mos)

The Odyssey

Contributing Editor (4 mos)

Eyeliner Wings & Pretty Things

Creator & Writer (10 yrs 11 mos)

BlueLink Marketing

Social Media & Editorial Intern (3 mos)

College Fashion

Writer (5 mos)

Her Campus Media

Contributing Writer (2 yrs 10 mos)

Education

Bachelor's degree at Marist University

Honors Regents Diploma at St. Joseph by the Sea High School

Paige DiFiore

Design Manager

Philadelphia, United States11 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Grew freelance roster by over 197% in three years.
Elevated section's traffic by 180%, constituting 16%+ of overall traffic.
Managed a team of hundreds of freelancers and editors.

Stackforce AI infers this person is a Media and Content Management expert with strong editorial leadership.

Contact

Skills

Core Skills

ManagementContent StrategySeo

Other Skills

EditingStory PitchingGrowth StrategiesCreative IdeationMagazine WritingBloggingSocial Media MarketingGraphic DesignWordPressCreative WritingInfluencer MarketingPhotoshopGoogle AnalyticsAdobe Creative SuiteGIMP

About

Experience

Business insider

5 roles

Deputy Editor, Lifestyle and Entertainment - working with freelancers

Promoted

Jul 2024 – Present · 1 yr 9 mos

Oversees all lifestyle and entertainment freelance work and the publication of over 100 stories each month.
Manages a team of editors, associate editors, fellows, and over 250 freelance writers.
Editor at Insider who produces the highest engagement (most pageviews traffic) — and team responsible for a quarter of the entire Life division's engagement.
Manages an annual commissioning budget of over $350,000
Commissions, packages, and edits engaging lifestyle and entertainment stories for the site, from news hits to large feature packages.
Works with sales, ops, and other teams on large projects and tool building across site

EditingStory PitchingManagementSEOContent Strategy

Senior Editor, Lifestyle and Entertainment - working with freelancers

Promoted

Mar 2022 – Jul 2024 · 2 yrs 4 mos

Oversees all of the lifestyle and entertainment freelance work and the publication of over 100 stories each month.
Manages a team of editors, associate editors, fellows, and over 200 freelance writers.
Editor at Insider who produces the highest engagement (most pageviews traffic) — and team responsible for 29% of the entire Life division's engagement.
Manages an annual commissioning budget of $274,000.
Commissions, packages, and edits engaging lifestyle and entertainment stories for the site, from news hits to large feature packages.
Grew BI's freelance roster by over 197% in three years.

SEOManagementEditingStory Pitching

Editor, Lifestyle and Entertainment - working with freelancers

Promoted

Mar 2020 – Mar 2022 · 2 yrs

Commissions, packages, and edits engaging lifestyle and entertainment stories for the site, from news hits to large feature packages.
Responsible for 15% - 24% of Insider’s overall pageviews each month.
Grew Insider's freelance roster by over 197% in three years.
Manages a team of associate editors, fellows, and over 100 freelance writers.
Edits and repackages multiple new and old stories per day to match the tone and voice of Insider while ensuring it follows our established editorial standards.
Brainstorms timely story ideas, manage deadlines, and assign stories to a team of 100+ freelance reporters.
Creates new story and slideshow formulas to break traffic goals.

Associate Editor, Lifestyle and Entertainment

Dec 2018 – Mar 2020 · 1 yr 3 mos

Responsible for 15% - 24% of Insider’s overall pageviews each month.
Edits and repackages multiple new and old stories per day to match the tone and voice of Insider while ensuring it follows our established editorial standards.
Brainstorm timely story ideas, manage deadlines, and assign stories to a team of 40+ freelance reporters.
Create new story and slideshow formulas to break traffic goals.

Editorial Intern, Lifestyle and Entertainment

Jun 2018 – Dec 2018 · 6 mos

Helped manage a team of 80+ freelance writers
Edited and puts together posts in CMS by adding engaging captions, titles, images, meta and SEO
Attended brainstorm meetings and pitches ideas covering money, travel, food, health, and entertainment
Assisted in recruiting new freelancers to the team

Credit.com

Editorial Assistant

Apr 2017 – Sep 2017 · 5 mos · Greater New York City Area

Wrote 2-4 editorial articles per week.
Articles appeared on major news sites including USA Today, FOX Business, MSN and The Huffington Post.
Updated resource content to help boost SEO value and maintain up-to-date information.
Compiled photo slideshows, a primary source of revenue for the company, impacting 10% of profits.
Helped edit freelancer and contributor articles and gave feedback on their work.

Plum perfect

Social Media & Marketing Intern

Apr 2016 – Aug 2016 · 4 mos · Greater New York City Area

Promoted app & its features across social media channels
Helped secure partnerships with major beauty brands
Assisted with Influencer outreach and growth of app's Influencer program
Assisted with copy writing
Managed consumer relations and support

Marist college

2 roles

Marketing Chair

Feb 2016 – Apr 2018 · 2 yrs 2 mos · Poughkeepsie, NY

Assists in planning and running major events and activities on campus for the entire student body.
Reaches out to and collaborates with other campus organizations to collaborate on events and programs.
Runs all social media channels to promote events.
Maps social media statistics and data to encourage growth.

Writing Center English Tutor

Oct 2014 – May 2018 · 3 yrs 7 mos · Poughkeepsie, NY

- Assists students in the editing, idea generation and overall improvement of their research papers, outlines and other projects.

The lala

Editorial Contributor

Sep 2015 – Mar 2017 · 1 yr 6 mos

the Lala is the ultimate lifestyle destination for bright, adventurous college women. With a team of over 500 college writers, photographers and reps from campuses across the world, the Lala team stands behind a positive media mission aimed at redefining college culture today.
Selected as top college creative in the country to serve position.
Pitched, brainstormed, and produced bimonthly articles.
Worked directly with NYC editorial team to create uplifting, thought provoking content.
Trained in Wordpress, Photoshop, SEO, and Digital Editorial skills.
Produced viral post that was shared more than 50,000 times

The odyssey

Contributing Editor

Jul 2015 – Nov 2015 · 4 mos · Marist College

Generated various article ideas for writers on a weekly basis
Edited & prepared articles of staff writers for publication
Wrote one article per week

Eyeliner wings & pretty things

Creator & Writer

May 2015 – Present · 10 yrs 11 mos · http://eyelinerwingsandprettythings.com

A lifestyle, beauty, college and fashion blog that posts helpful, genuine advice for millennial women and Gen Z.
Achieved over one million pageviews in one year
Part of the Her Campus Premier Blogger Network
Writes weekly posts highlighting music, lifestyle, beauty, college and fashion.
Completes successful, paid brand collaborations to generate authentic sponsored content. Some of these brands include Dunkin' Donuts, Neutrogena, Hewlett Packard, Motrin, Rimmel Cosmetics, Amazon Prime Student, Papyrus, and more.

Bluelink marketing

Social Media & Editorial Intern

May 2015 – Aug 2015 · 3 mos · Greater New York City Area

Updated all social media channels including Facebook, Twitter, Tumblr, Pinterest and more
Composed 3-4 original beauty/pop culture/fashion or pet articles/slideshows per week for the company’s websites, then promoted using SEO and social media
Articles written for the website can be found at the following link: http://hautespotter.com/author/paige-difiore/
or at http://fourleggedguru.com/author/paigedifiore/