Paige DiFiore

Design Manager

Philadelphia, United States11 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Grew freelance roster by over 197% in three years.
  • Elevated section's traffic by 180%, constituting 16%+ of overall traffic.
  • Managed a team of hundreds of freelancers and editors.
Stackforce AI infers this person is a Media and Content Management expert with strong editorial leadership.

Contact

Skills

Core Skills

ManagementContent StrategySeo

Other Skills

EditingStory PitchingGrowth StrategiesCreative IdeationMagazine WritingBloggingSocial Media MarketingGraphic DesignWordPressCreative WritingInfluencer MarketingPhotoshopGoogle AnalyticsAdobe Creative SuiteGIMP

About

Hello! I'm a Deputy Editor with over six years of experience running Business Insider's lifestyle and entertainment freelance division. I started as an intern and have successfully built a thriving team of hundreds of freelancers and numerous in-house editors. Over the years, I've played a pivotal role in setting up organized systems and efficient workflows for collaborating with freelance writers worldwide. I have also grown the freelance roster by over 197% in just a few years. I have elevated the section's traffic by 180%, now constituting 16%+ of BI's overall monthly traffic. Under my direction, my division is the top traffic-earner across Business Insider, bringing in tens of millions of readers each month. We also have some of the highest velocity sitewide and typically publish 80-100 stories each month. My true passion is collaborating with writers and other editors from around the globe to create strong, informative, and interesting stories you won't find anywhere else. My editorial experience includes analysis pieces, opinion articles, quick-turnaround news stories, features, personal essays, and large slideshows. I love shaping engaging narratives and creating unique, compelling, and informative content that stands out.

Experience

Business insider

5 roles

Deputy Editor, Lifestyle and Entertainment - working with freelancers

Promoted

Jul 2024Present · 1 yr 9 mos

  • Oversees all lifestyle and entertainment freelance work and the publication of over 100 stories each month.
  • Manages a team of editors, associate editors, fellows, and over 250 freelance writers.
  • Editor at Insider who produces the highest engagement (most pageviews traffic) — and team responsible for a quarter of the entire Life division's engagement.
  • Manages an annual commissioning budget of over $350,000
  • Commissions, packages, and edits engaging lifestyle and entertainment stories for the site, from news hits to large feature packages.
  • Works with sales, ops, and other teams on large projects and tool building across site
EditingStory PitchingManagementSEOContent Strategy

Senior Editor, Lifestyle and Entertainment - working with freelancers

Promoted

Mar 2022Jul 2024 · 2 yrs 4 mos

  • Oversees all of the lifestyle and entertainment freelance work and the publication of over 100 stories each month.
  • Manages a team of editors, associate editors, fellows, and over 200 freelance writers.
  • Editor at Insider who produces the highest engagement (most pageviews traffic) — and team responsible for 29% of the entire Life division's engagement.
  • Manages an annual commissioning budget of $274,000.
  • Commissions, packages, and edits engaging lifestyle and entertainment stories for the site, from news hits to large feature packages.
  • Grew BI's freelance roster by over 197% in three years.
SEOManagementEditingStory Pitching

Editor, Lifestyle and Entertainment - working with freelancers

Promoted

Mar 2020Mar 2022 · 2 yrs

  • Commissions, packages, and edits engaging lifestyle and entertainment stories for the site, from news hits to large feature packages.
  • Responsible for 15% - 24% of Insider’s overall pageviews each month.
  • Grew Insider's freelance roster by over 197% in three years.
  • Manages a team of associate editors, fellows, and over 100 freelance writers.
  • Edits and repackages multiple new and old stories per day to match the tone and voice of Insider while ensuring it follows our established editorial standards.
  • Brainstorms timely story ideas, manage deadlines, and assign stories to a team of 100+ freelance reporters.
  • Creates new story and slideshow formulas to break traffic goals.

Associate Editor, Lifestyle and Entertainment

Dec 2018Mar 2020 · 1 yr 3 mos

  • Responsible for 15% - 24% of Insider’s overall pageviews each month.
  • Edits and repackages multiple new and old stories per day to match the tone and voice of Insider while ensuring it follows our established editorial standards.
  • Brainstorm timely story ideas, manage deadlines, and assign stories to a team of 40+ freelance reporters.
  • Create new story and slideshow formulas to break traffic goals.

Editorial Intern, Lifestyle and Entertainment

Jun 2018Dec 2018 · 6 mos

  • Helped manage a team of 80+ freelance writers
  • Edited and puts together posts in CMS by adding engaging captions, titles, images, meta and SEO
  • Attended brainstorm meetings and pitches ideas covering money, travel, food, health, and entertainment
  • Assisted in recruiting new freelancers to the team

Credit.com

Editorial Assistant

Apr 2017Sep 2017 · 5 mos · Greater New York City Area

  • Wrote 2-4 editorial articles per week.
  • Articles appeared on major news sites including USA Today, FOX Business, MSN and The Huffington Post.
  • Updated resource content to help boost SEO value and maintain up-to-date information.
  • Compiled photo slideshows, a primary source of revenue for the company, impacting 10% of profits.
  • Helped edit freelancer and contributor articles and gave feedback on their work.

Plum perfect

Social Media & Marketing Intern

Apr 2016Aug 2016 · 4 mos · Greater New York City Area

  • Promoted app & its features across social media channels
  • Helped secure partnerships with major beauty brands
  • Assisted with Influencer outreach and growth of app's Influencer program
  • Assisted with copy writing
  • Managed consumer relations and support

Marist college

2 roles

Marketing Chair

Feb 2016Apr 2018 · 2 yrs 2 mos · Poughkeepsie, NY

  • Assists in planning and running major events and activities on campus for the entire student body.
  • Reaches out to and collaborates with other campus organizations to collaborate on events and programs.
  • Runs all social media channels to promote events.
  • Maps social media statistics and data to encourage growth.

Writing Center English Tutor

Oct 2014May 2018 · 3 yrs 7 mos · Poughkeepsie, NY

  • - Assists students in the editing, idea generation and overall improvement of their research papers, outlines and other projects.

The lala

Editorial Contributor

Sep 2015Mar 2017 · 1 yr 6 mos

  • the Lala is the ultimate lifestyle destination for bright, adventurous college women. With a team of over 500 college writers, photographers and reps from campuses across the world, the Lala team stands behind a positive media mission aimed at redefining college culture today.
  • Selected as top college creative in the country to serve position.
  • Pitched, brainstormed, and produced bimonthly articles.
  • Worked directly with NYC editorial team to create uplifting, thought provoking content.
  • Trained in Wordpress, Photoshop, SEO, and Digital Editorial skills.
  • Produced viral post that was shared more than 50,000 times

The odyssey

Contributing Editor

Jul 2015Nov 2015 · 4 mos · Marist College

  • Generated various article ideas for writers on a weekly basis
  • Edited & prepared articles of staff writers for publication
  • Wrote one article per week

Eyeliner wings & pretty things

Creator & Writer

May 2015Present · 10 yrs 11 mos · http://eyelinerwingsandprettythings.com

  • A lifestyle, beauty, college and fashion blog that posts helpful, genuine advice for millennial women and Gen Z.
  • Achieved over one million pageviews in one year
  • Part of the Her Campus Premier Blogger Network
  • Writes weekly posts highlighting music, lifestyle, beauty, college and fashion.
  • Completes successful, paid brand collaborations to generate authentic sponsored content. Some of these brands include Dunkin' Donuts, Neutrogena, Hewlett Packard, Motrin, Rimmel Cosmetics, Amazon Prime Student, Papyrus, and more.

Bluelink marketing

Social Media & Editorial Intern

May 2015Aug 2015 · 3 mos · Greater New York City Area

  • Updated all social media channels including Facebook, Twitter, Tumblr, Pinterest and more
  • Composed 3-4 original beauty/pop culture/fashion or pet articles/slideshows per week for the company’s websites, then promoted using SEO and social media
  • Articles written for the website can be found at the following link: http://hautespotter.com/author/paige-difiore/
  • or at http://fourleggedguru.com/author/paigedifiore/

College fashion

Writer

Jan 2015Jun 2015 · 5 mos · Online

  • - Wrote original beauty articles for online publication each week

Her campus media

Contributing Writer

Oct 2014Aug 2017 · 2 yrs 10 mos · Online

  • -Writes posts on music, lifestyle, college life,etc for the Marist chapter

Education

Marist University

Bachelor's degree

Jan 2014Jan 2018

St. Joseph by the Sea High School

Honors Regents Diploma

Jan 2010Jan 2014

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