Apr 2025 – Feb 2026 · 10 mos · On-site

• At Kuku FM, I lead creative strategy and execution across business - building performance-driven content that connects, converts, and scales.
• I produce high-impact visual promos, micro dramas, vertical reels, and thumbnails tailored for Meta and Google. I actively integrate Generative AI tools into the workflow to enhance speed, storytelling quality, and scale - blending it with live-action and short-format Micro Drama Shoots for deeper engagement.
• I manage end-to-end execution, including internal teams and external production houses, while taking complete ownership of production budgets - ensuring high-quality output within tight timelines and cost efficiency.
• Beyond execution, I help shape the brand voice across platforms - crafting sharp, human, and growth-focused communication that delivers measurable results.

Sep 2024 – Apr 2025 · 7 mos · On-site

• Executed over 500 monthly video promos across Kuku FM, Kuku TV & Kuku Bhakti
• Blended Generative AI, live-action shoots, and vertical content formats to deliver high-performing creative assets.
• Led content production across various formats, including fiction, non-fiction, podcasts, and platform reels.
• Created result-driven video ads for Meta and Google platforms, contributing directly to PSC (Paid Subscriber Conversion).
• Played a key role in maintaining low CAC (Customer Acquisition Cost) through creative A/B testing and strategic promo optimization.
• Managed collaboration with external production houses, overseeing ideation to delivery, while ensuring quality and timely execution.
• Supported performance marketing and brand teams by delivering creatives aligned with growth goals.
• Led the Editing, Writing, Sound Designer, and Graphics teams, ensuring smooth workflow and high-quality output.
• Finalized and negotiated budgets with external production houses to ensure cost-effective production solutions.

Jan 2021 – Sep 2024 · 3 yrs 8 mos · Mumbai, Maharashtra, India

• As a seasoned creative professional, I have extensive experience in overseeing and managing multi-language television & digital shows across various genres. With a passion for creativity and a sharp eye for detail, I have successfully produced and supervised over 2500 live studio shoots with multiple cameras.
• In my current role, I am responsible for producing and directing shows in multiple languages, including Hindi, Tamil, Malayalam, Kannada,Telugu and English. I oversee the entire production process, from pre-production to post-production, and I also lead the PCR team during live broadcast shows. Additionally, I handle the management of numerous brands and played a key role in developing and executing brand strategies, ensuring that each show accurately reflects the intended brand image.
• My expertise in AV, graphics, and editing has allowed me to effectively supervise the technical aspects of each shoot, ensuring that each production is visually appealing and of high quality. I am also skilled in PCR management and have a strong understanding of the importance of effective communication and teamwork.
• In addition, I have a proven track record of successfully managing and leading teams of anchors, technicians, and other unit members. My strong leadership skills and ability to bring out the best in each team member have helped me to deliver outstanding results time and time again.
• Overall, I am a dedicated and passionate professional with a proven track record of delivering top-quality results in a fast-paced and challenging environment.

Jul 2017 – Nov 2019 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• I was responsible for overseeing the successful execution of over 1200 live multi-camera shoots. I was tasked with managing all aspects of production, from pre- to post-shoot. My responsibilities included creative management, PCR management, brand strategy planning, AV, graphics and edit supervision, and channel look and feel supervision. I also played a key role in product planning and strategy management. In addition, I was responsible for managing a team of anchors, technicians, and other unit members to ensure smooth operations on set. My experience in live television production and strong leadership skills enabled me to deliver exceptional results for our clients.

Nov 2019 – May 2022 · 2 yrs 6 mos · Mumbai Area, India

• My expertise in business strategies and planning, coupled with my creative management and supervision skills, has enabled me to successfully manage the pre-to-post shoot process and develop effective brands strategy planning.
• I have a strong eye for design and have overseen the look and feel of the Am Virgin APP, ensuring it meets the high standards of the company. Additionally, I have a proven track record in product planning strategy management and have consistently supervised and implemented effective strategies to drive growth and success.

Feb 2019 – Mar 2019 · 1 mo · Mumbai Area, India

• Project: Kahani
• Writing compelling scripts that captured the essence of the story
• Directing actors and other technical crew members to ensure a seamless production process
• Collaborating with the team to bring the story to life on the big screen
• Overseeing all aspects of pre-production, production, and post-production
• Ensuring that the final product met high standards of quality and creativity

May 2017 – Jun 2017 · 1 mo · Mumbai Area, India

• As the Creative Director & Co-Director of the award-winning movie "Why Me", I was responsible for bringing a unique vision to life on the big screen. With my passion for film-making and exceptional leadership skills, i was able to guide the team to success.
• Responsibilities:
• Conceptualizing and supervising the creative direction of the film
• Managing the on-location shoot, pre-to-post shoot supervision and shoot planning & budget strategy
• Writer, artist and team supervision to ensure a seamless production process
• Overseeing all aspects of pre-production, production, and post-production
• Achievements:
• Successfully directed and co-directed a National Award-winning film with positive feedback from audiences and critics
• Demonstrated exceptional leadership and communication skills in managing a large and diverse team
• Contributed to the growth and success of the company through successful and impactful films

Nov 2016 – May 2017 · 6 mos · Mumbai Area, India

• As a seasoned professional in the media and entertainment industry, my role involves conceptualizing and supervising creative projects. I am responsible for managing on-location shoots, overseeing pre to post-production processes, and executing effective shoot planning and budget strategy management. With strong leadership skills, I effectively manage teams of writers, artists and other stakeholders to bring projects to successful completion.

May 2016 – Nov 2016 · 6 mos · Mumbai Area, India

• As a dynamic professional in the broadcast media industry, I bring my expertise to the role of Show Conceiver for 'Jai Ho Bhartiya' on Doordarshan. With strong conceptualization skills, I lead the creative vision for the show and manage all aspects of its production, from on-location shoots to post-production processes. I excel in shoot planning and budget strategy management, effectively managing teams of writers, artists and other stakeholders. My expertise in promo
• planning and visual management ensures that each episode of the show is well-executed and effectively promoted.

Jan 2016 – Feb 2016 · 1 mo · Hyderabad Area, India

•  Project: Last seen
•  Genre: Romance, Youth
•  Bilingual Movie: Hindi & Telugu
•  Story & Screenplay Development

Jul 2015 – Oct 2015 · 3 mos · Mumbai Area, India

•  Project: Big Boss Movie
•  Genre: Sci-Fi, Thriller, Horror
•  Story & Screenplay Development

Jun 2015 – Jul 2015 · 1 mo · Mumbai Area, India

•  Project: Total Nadaniyaan For Big Magic Channel
•  Genre: Slapstick Comedy, Family Comedy
•  Story, Screenplay and Dialogue Development

Apr 2015 – May 2015 · 1 mo · Mumbai Area, India

•  Project: Total Nadaniyaan For Big Magic Channel
•  Genre: Slapstick Comedy, Family Comedy
•  Story, Screenplay and Dialogue Development

Feb 2013 – Mar 2013 · 1 mo · Mumbai Area, India

•  Project: Black Mirror 2
•  Genre: Social
•  12 National & International awards
•  Short Film Writing & Direction

May 2012 – Apr 2016 · 3 yrs 11 mos · Mumbai Area, India

• Accomplished professional with over 5 years of experience in the media and entertainment industry. Proficient in managing and conceptualizing a wide range of projects, including TV shows (Fear Files, Shaurya), TVCs, short films, and web shows. Adept at overseeing all aspects of production, from on-location shoots to post-production processes, with a focus on creative management and supervision. Skilled in shoot planning and budget strategy management, writer, artist and team management, and promo planning and visual management. Known for delivering high-quality work and driving projects to successful completion.

Jan 2012 – Mar 2012 · 2 mos · Mumbai Area, India

•  Project: Sadrakshanyae
•  On-Location shoot handling
•  Story & Screenplay Breakdown
•  Continuity Handling
•  Artist & Costume handling

Oct 2011 – Jan 2012 · 3 mos · Mumbai Area, India

•  Project: Kinna shona Tainu rab ne Banaya
•  On-Location shoot handling
•  Story & Screenplay Breakdown
•  Continuity Handling
•  Artist & Costume handling

Aug 2011 – Sep 2011 · 1 mo · Mumbai Area, India

•  Project: Black Mirror
•  Genre: Social
•  India’s Top 10 short Film (2012)
•  35 National & International awards
•  Short Film Writing & Direction