Jun 2025 – Present · 11 mos · Malaysia · Hybrid

• Designed enterprise workflow automation interfaces for complex business processes using Figma, ensuring scalability and consistency through design system principles
• Created intuitive UX solutions for low-code/no-code workflow platforms, leveraging AI-assisted design exploration to rapidly iterate on complex interaction patterns
• Collaborated with engineering and product teams to define design systems strategy and ensure seamless implementation across complex workflows
• Led cross-functional design reviews to align product vision with technical feasibility

Aug 2023 – Oct 2025 · 2 yrs 2 mos · Malaysia · Hybrid

• Led UX direction for enterprise-scale systems at Petronas, improving workflow efficiency and digital adoption by conducting comprehensive user research and AI-driven usability testing
• Reduced iteration time by 40% through rapid prototyping and vibe coding with Cursor and Claude—generating functional prototypes directly from design specs for faster stakeholder validation
• Led and mentored 100+ designers, establishing UX best practices, driving cross-functional collaboration, and fostering a culture of design excellence
• Facilitated cross-team design reviews using structured workflows, aligning outputs with business and technical goals
• Established scalable multi-theme design system that reduced development effort by 50%

Jan 2022 – Aug 2023 · 1 yr 7 mos · WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Led end-to-end UX for web/mobile platforms in the transportation sector, increasing retention by 25% by leveraging user analytics to identify pain points and prioritize high-impact design changes
• Collaborated with PMs and engineering to define product strategy, using rapid prototyping to validate features before committing engineering resources
• Conducted iterative usability testing with structured user feedback analysis, accelerating product-market fit
• Established a scalable multi-theme design system using design tokens that reduced development effort by 50%

Oct 2021 – Jan 2022 · 3 mos · WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Prioritized product backlog and aligned sprint planning with business goals
• Defined user stories and acceptance criteria, improving delivery accuracy
• Facilitated cross-functional planning workshops during PI sessions

Sep 2018 – Oct 2021 · 3 yrs 1 mo · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Designed banking templates used by 100K+ users in the Australian market
• Developed responsive UIs using Figma and Adobe XD, cutting production cycles by 70%
• Standardized design components across products, ensuring visual consistency and accessibility

Oct 2016 – Aug 2018 · 1 yr 10 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Designed mobile-first learning platforms with high user retention and task success rates
• Translated wireframes into responsive designs and front-end specifications
• Created scalable design assets using Sketch and Adobe XD
• Conducted user research to validate design assumptions before development

Aug 2015 – Sep 2016 · 1 yr 1 mo

• Work with a team to create Websites and Mobile apps for Saudi Arabia's government.
• Discover a persona and point out users' problems.
• Solve the user's problem by creating a wireframe.
• Create a prototype using Sketch App.

Jun 2014 – Jul 2015 · 1 yr 1 mo

• Designed Native Mobile apps for the Healthcare industry using Photoshop.
• Create a wireframe using Axure App.
• Create a prototype using Invision App.
• Discover personas after user research and Interviews.

Sep 2012 – May 2014 · 1 yr 8 mos

• Design websites for the most popular news wallpapers in Egypt and the Middle East using Adobe Photoshop.
• Built a wireframe using Axure App and Balsamiq.
• Led team of designers "4 designers".

Jul 2010 – Sep 2012 · 2 yrs 2 mos

• Created a graphic design for an advertising company
• Designed creative "Posters, Flyers, Videos"
• Followed up on all printing process