Aparna Thyagarajan — Co-Founder

Hi, I am Aparna Thyagarajan, the Co-founder and CPO at Shobitam, a D2C Online Platform, specializing in Indian Fashion. My journey with Shobitam began in 2019 when my sister Ambika and I recognized a growing demand among women living outside India to stay updated with the latest trends. With over 5 years of entrepreneurial experience, I oversee product development at Shobitam and engage with the weaving and artisan communities to enhance our outreach efforts. Driven by a passion for design, fashion, and creativity, my goal is to showcase Indian fabrics, culture, and heritage on a global scale by leveraging technology, while also preserving our rich cultural legacy. At the heart of Shobitam's mission is the commitment to help people look good, feel good, and do good, with a primary focus on empowering weavers and customers alike. Shobitam is deeply rooted in local communities, collaborating with over 650 weavers and artisans across 24 clusters spanning from Kashmir to Kanyakumari, a source of immense pride for us. Through our social initiatives, Shobitam Cares and Shobitam Gives, I aim to build a business that empowers society and creates a positive impact. Before founding Shobitam, I spent over 7 years at Microsoft as a Software Engineer and Software Design Engineer in Test, contributing to products such as Bing, MSN, and Dynamics AX. My experience has honed my skills in e-commerce, global brand development, social media, C#, software development, and web services.

Stackforce AI infers this person is a B2C fashion entrepreneur with strong technical and community engagement skills.

Location: Bengaluru, Karnataka, India

Experience: 14 yrs 3 mos