May 2023 – Jun 2025 · 2 yrs 1 mo · Vadodara, Gujarat, India · On-site

• Manage and lead data transition projects for global clients including Ferrero, Mars, Coca-Cola, and SCJ, ensuring high data accuracy and timely delivery.
• Spearheaded the Ferrero Discover Transition Setup, completing 150+ datasets with 100% quality and achieving 130% efficiency.
• Address complex client requirements and last-minute change requests across multiple geographies (Spain, Denmark, US, etc.).
• Recognized with the NOC Star Award and Certificate of Appreciation for delivering 60+ datasets independently with full accuracy.
• Played a key role in the Q3 2023 Most Valuable Team, supporting 114 client go-lives and processing over 3200 datasets in 2 weeks.
• Trained and mentored new team members, contributing to process efficiency and quality improvements.
• Supported global front-end validation and RTV workflows across EU, APAC, AME, and CALATAM regions.

Mar 2023 – Mar 2024 · 1 yr · Remote

Feb 2023 – May 2023 · 3 mos · Remote

Oct 2022 – Jan 2023 · 3 mos · Remote

• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Analyzed SEO outreach goals and presented findings to the marketing director.
• Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.

Nov 2022 – Dec 2024 · 2 yrs 1 mo · Remote

• I have worked on a variety of projects, such as writing articles, creating content for websites, and composing marketing materials for businesses. Other experience consists of technical writing, creative writing, copywriting, and ghostwriting.
• I have learned that freelance writers must have strong writing skills, be able to meet deadlines, and have a good understanding of grammar and punctuation. I adapted the skill of research and writing on a wide range of topics and am able to clearly communicate with clients. Freelancing may be unpredictable, which requires a lot of self-discipline and time management abilities. I have worked on a variety of projects, such as writing articles, creating content for websites, and composing marketing materials for businesses. Other experience consists of technical writing, creative writing, copywriting, and ghostwriting. I have learned that freelance writers must have strong writing skills, be able to meet deadlines, and have a good understanding of grammar and punctuation. I adapted the skill of research and writing on a wide range of topics and am able to clearly communicate with clients. Freelancing may be unpredictable, which requires a lot of self-discipline and time management abilities.

Apr 2022 – Feb 2023 · 10 mos · Vadodara, Gujarat, India · On-site

• Develop, execute, and monitor lead generation and lead nurture campaigns supporting a 5x marketing sourced pipeline/investment ratio
• Strategize and execute direct response marketing programs including, but not limited to: email campaigns, webinars, content syndication and paid social initiatives
• Develop content required for campaign deliverables (white papers, videos, surveys, landing pages, etc.)
• Utilize marketing automation (Marketo) for sophisticated lead nurturing and management, sales insight, and pipeline analytics
• Deliver CRM reporting, analytics and marketing funnel analysis that illustrate how marketing programs impact revenue; define and track key metrics, develop dashboards and deliver ad-hoc analysis as needed
• Drive A/B testing and optimization for landing pages, paid social campaigns, lead nurturing content, etc.
• Provide recommendations for marketing strategy and tactics based on testing, analysis, pipeline and ROI
• Work with sales and sales operation to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement
• Manage, track and optimize demographic and behavioral lead scoring models
• Optimize conversion metrics by aligning content strategies with buyer life-cycle stages
• Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices
• Created dynamic SEO strategies to exceed market competitors and meet client needs.
• Managed content distribution to online channels and social media platforms.
• Integrated SEO and PPC considerations into analytics management and planning to maximize ROI metrics.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.

Feb 2022 – Present · 4 yrs 3 mos

Dec 2021 – Apr 2022 · 4 mos · Ahmedabad, Gujarat, India

• Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
• Tracked, measured and reported on trends for sales team analysis and decision making.
• Responded to general inquiries from members, staff and clients via mail, e-mail and fax.
• Measured and reported on results of marketing initiatives.
• Planned marketing initiatives and leveraged referral networks to promote business development.