Sasha Marashlian

CEO

Dubai, United Arab Emirates21 yrs 3 mos experience

Highly Stable

Key Highlights

18 years of experience in FMCG industry
Expert in brand growth and market penetration
Leadership in multi-country operations

Stackforce AI infers this person is a seasoned leader in the FMCG sector with extensive experience in brand management and market strategy.

Contact

Skills

Core Skills

Business ConsultingBrand MarketingBusiness ManagementP&l ManagementGo-to-market StrategySales Strategy

Other Skills

ManagementKey Account DevelopmentTrade MarketingFMCGShopper MarketingKey Account ManagementBrand ManagementForecastingMarket PlanningSales OperationsStrategyCompetitive AnalysisBusiness PlanningPricingNegotiation

About

With over 18 years of experience in the FMCG industry, I am a seasoned leader and strategist who has helped numerous consumer brands achieve profitable growth and market penetration in the Middle East, Africa, and Indian sub-continent regions. As the Managing Director of IMAGINE FMCG, a boutique consultancy and commercial management agency, I oversee the full spectrum of services, from P&L management and Multi-Countries operation to Brand Launch and team management.

Experience

21 yrs 3 mos

Total Experience

5 yrs 6 mos

Average Tenure

10 mos

Current Experience

Electric lemon

Head of Making It Work

Dec 2025 – Present · 4 mos · Dubai, United Arab Emirates · On-site

We’re here to blow up the old playbook. AI isn’t the future of creativity. But it is a pretty cool tech stack to have…
Our mission is to partner with brands brave enough to move fast, think different, and make shit that actually matters. No hand-holding. No boring briefs.
We’re the AI-native creative studio for brands in MENA who are done with slow-moving agencies and need creativity that connects. Creative Partner of Imagine, a trailblazing company in the FMCG sector.
hello@electriclemon.ai

The code brand

Founder

Jun 2025 – Present · 10 mos · Dubai, United Arab Emirates · On-site

The Code: An advertising platform. We turn essential FMCG products into ad space, making them accessible for all.

Ypo

Family officer - YPO Dubai

Jul 2024 – Present · 1 yr 9 mos · United Arab Emirates · On-site

Group m sarl

Founder & Managing Director

Feb 2017 – Present · 9 yrs 2 mos · Lebanon

ManagementBusiness Management

Imagine fmcg

Chief Executive Officer

Oct 2015 – Present · 10 yrs 6 mos · United Arab Emirates

Imagine is a boutique FMCG consultancy and commercial management agency headquartered in Dubai. We are the power behind consumer brands across the Middle East, Africa, Europe and Indian sub-continent regions.
Services:
Business Consulting
Pricing Strategy
Project Management
Budgeting
Brand Marketing
Marketing Strategy
Product Marketing
Data Reporting
Our operations:
Representative office
Master distributor
Commercial management
Distributor network identification/management
Direct to retail
Brand marketing/consumer engagement

ManagementBusiness ConsultingBrand Marketing

Campbell soup company

Sales Director & Commercial Manager - Middle East + France

Nov 2010 – Oct 2015 · 4 yrs 11 mos · United Arab Emirates

P&L responsibility for the following brands: Arnotts biscuits, V8, Prego, Campbell’s and Pepperidge Farm
Go-To-Market strategy for the region
Distributor management
Direct Trade Marketing Management via a team of Trade Marketing Managers
Direct Marketing Management (ME) via a Marketing Manager – ATL and BTL
Business Development responsibility – Range extension / Brand launches
Local manufacturing projects
Local relabeling operation responsibility (Shared)
Full responsibility for Travel Retail Channel – Commercial
Reporting to: Managing Director

ManagementP&L ManagementGo-To-Market Strategy

Transmed

National Sales Manager

Jan 2005 – Nov 2010 · 5 yrs 10 mos · United Arab Emirates

Deploying the Sales Team “go-to-market” strategy with Modern Trade and Traditional trade customers in alignment with overall company’s vision and goal. The role also offered large latitude for action and change in current policies / practices.
Key responsibilities include:
Sales Strategy & Go-to-Market Approach Acquisitions and integrations of new Businesses Sales Organizational Excellence
Sales team Systems and Tools
Management of Customers
Management of Resources
Dealings with Principals / Brand Managers Deployment of Sales Business Plans
Trade Funds Management
Receivables & Forecasting
Demand Planning
Reporting to: General Manager
Reports: 4 Direct and 63 indirect