Alpana Mandal

Co-Founder

Mumbai, Maharashtra, India19 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of a successful B2B marketing agency.
Experienced in education reform and teaching.
Award-winning entrepreneur in content marketing.

Stackforce AI infers this person is a B2B Marketing and Education Reform expert with a focus on content strategy.

Contact

Skills

Core Skills

Content StrategyDigital MarketingTeachingStrategic ThinkingProfessional Services

Other Skills

Search Engine Optimization (SEO)Growth MarketingPerformance MarketingWeb Content CreationMarketing ManagementContent WritingBusiness-to-Business (B2B)CommunicationMarketing CommunicationsLeadershipBusiness ResilienceBrandingPerformance MotivationPay Per Click (PPC)Content Development

About

Entrepreneur | Ex-Teach For India | Ex-EY People, technology, and art inspire me. "Follow your curiosity" - words I live by. I'm the Founder of Spacebar, a Content Marketing agency that helps organisations and brands market complex products and services. If your company needs to explain a lot to your customer before they buy from you, Spacebar is your go-to agency. My experience as a full-time Teach For India Fellow has helped me lot in understanding human learning styles - something that's essential for communication. At TFI, I taught 150 5th, 6th and 7th graders at a low income school in Mumbai. I, along with my co-fellows at this school, was responsible for measuring, monitoring and quantifiably enhancing the academic skills of these underprivileged students, over a period of 2 years. Post my fellowship, I have successfully run a sponsorship programme for many of these kids so that they could fund their junior college and graduation. Before all of the above, I spent 7 years as a Management Consultant at Ernst & Young. EY hugely augmented my problem-solving skills and gave me crucial insights into processes and methodologies used by successful organisations. My ex-bosses from EY are my mentors for life!

Experience

19 yrs 11 mos

Total Experience

4 yrs 10 mos

Average Tenure

13 yrs 1 mo

Current Experience

Mumbai mirror

Freelance Features Writer

Aug 2017 – Jan 2019 · 1 yr 5 mos · Mumbai Area, India

I regularly wrote for Mumbai Mirror's You section, specialising in professional feature articles. These features cater to working professionals - providing research based opinions, getting bytes from other professionals, interviewing experts across various fields and giving the reader solid corporate advice.

Communication

Teach for india

Fellow

May 2013 – May 2015 · 2 yrs · Mumbai Metropolitan Region

This was a journey that I undertook to inch towards my vision of education reforms in India. To bring about change in a failing system, you have to be a part of it. The years 2013 to 2015 exposed me to this sector from an inside out view, so unlike how I'd been viewing it for the 30 years preceding them. And while I taught a bunch of kids, I learned so much more - from colleagues, school authorities, thinkers and reformists who I was surrounded with.
The fight has only begun. Schools today do not share the vision of the National Curriculum Framework, or even of the Constitution of India! I hope to be part of a correction in this misalignment sooner or later.

Strategic ThinkingTeachingCommunication

Spacebar.in

Founder

Apr 2013 – Present · 13 yrs 1 mo · Mumbai Metropolitan Region

Building India's best B2B Marketing agency.

Content StrategySearch Engine Optimization (SEO)Growth MarketingPerformance MarketingWeb Content CreationStrategic Thinking+6

Rapid boost marketing

Content Strategist

Mar 2013 – Sep 2023 · 10 yrs 6 mos · Greater Edmonton Metropolitan Area

I led a team of content creators to deliver digital marketing content (text + visual) for RBM and all their clients.

Strategic ThinkingDigital MarketingCommunicationContent Strategy

Ernst & young

2 roles

Manager

Promoted

Oct 2011 – Dec 2012 · 1 yr 2 mos

Manager, Advisory Services. Focusing on business and technology processes in the Logistics space. Key achievements include:
Redesigning IT landscapes
Redesigning operations software functionality and data flow
IT vendor and product evaluation
Developing privacy processes

Strategic ThinkingProfessional ServicesCommunication

Senior Consultant

Dec 2009 – Jan 2012 · 2 yrs 1 mo

Worked on Information Technology Risk Advisory projects for Telecom and Logistics clients.

Professional ServicesCommunication

Freelance

Writer

Jun 2009 – Mar 2010 · 9 mos

Experimented with freelance writing in order to pursue my passion.

Communication

Ernst & young

2 roles

Consultant

Promoted

Oct 2007 – May 2009 · 1 yr 7 mos

Information Security Consultant, working with various Telecom and Technology clients. Projects included SOX, IT General Controls, Internal and Statutory Audits, Policies and Procedures, PCI-DSS, etc.

Professional ServicesCommunication