Nov 2019 – Oct 2021 · 1 yr 11 mos · Massachusetts, United States

• I led the AppScan business in HCL Software to a great new era, bringing it back to be an industry leader.
• Worked closely with the AppScan leadership team to define its business strategy, execute on it, and track it against our business targets and industry KPIs. During this time we grew our customers base with over 300 new logos.
• Launched AppScan V10 which was the first major version in the AppScan product suite after 6 years. This release offered many new exciting experiences to our customers and also helped affirming HCL's commitment to AppScan and the market.
• Led to the unification of the experience across the 4 different AppScan products, aligning roadmaps and release dates which resulted in a much coherent strategy and clarity to our customers.
• Grew the AppScan product management team to double it size, and together we led the addition of new scanning technologies, add-on services, and the release of AppScan CodeSweep - a new community edition of AppScan placing security scanning in the hands of developers through their IDE or SCM. In less than 20 months since its launch, AppScan CodeSweep reached over 16K downloads.
• Initiated the "This Is AppScan" YouTube channel for AppScan’s launch events, interviews, and how-to demos. I've recorded 70 videos as part of the 'AppScan Tuesdays' show which were viewed over 25K times since launched.
• Taking AppScan from being positioned as a challenger in the Gartner AST MQ to the leading quadrant.
• During the two years in this role I learned a lot, overcame many challenges, mentored newcomers and most important, I had a lot of good fun along the way :)

Aug 2016 – Nov 2019 · 3 yrs 3 mos

• IBM Application Security on Cloud Senior Product Manager
• I am responsible for the strategy and for leading the development of IBM Application Security on Cloud.
• I am working with the development leads to define but also to align on the strategy plans we have for the service, to track progress and resolve any pending issues.
• I lead the creation of the service quarterly business plans, which involves anything from development goals, through sales and marketing plans to meet business objectives and present those to the executive level.
• I work closely with sales to build sales plans, define discount levels, deliver multiple sales training and participates in many customer sales call and PoCs.
• I meet clients, analysts and business partners to present our current position and also to show and vet our plans for the future of the service.
• I work hand in hand with marketing to build the IBM AppSec on Cloud message, I delivered several customer facing presentations, webinars, written blogs and participated in conferences and panels with other security experts.
• I participate in bi-weekly calls with our technical sellers and often meet with our support engineers to learn first hand on any issue coming in pre-sale or post-sale activity and to present latest and future deliveries.

Apr 2014 – Aug 2016 · 2 yrs 4 mos

• IBM Application Security on Cloud Product Manager
• I led the creation and launch of the new Application Security on Cloud service in the IBM Cloud.
• I met with clients, analysts and business partners to help form the market profile for the service.
• I worked with the development team on their deliveries, defined stories, built a road-map and made sure to adjust priorities to meet customer and market demands, when those changed.
• I worked hand in hand with the marketing team to build the IBM AppSec on Cloud message, I delivered several customer facing presentations, webinars, sales enablement, participated in conferences and written blogs on application security.
• I worked with different groups in IBM to develop and evolve our offering, including pricing, legal, sales, project management, design and of course development.

Jan 2009 – Apr 2014 · 5 yrs 3 mos

• I lead a team of 3 developers that help our AppScan Standard and Enterprise customers resolve product issues that are beyond the capabilities of our second level support engineers. These issues usually are either related to advanced configurations or defects in our products, in which case we issue fixes.
• I am in charge of AppScan Standard Fix Packs (and iFixes) - working with QA, development and PM to decide what goes into the fix pack in order to make sure it will always perform better than current GA and more stable.
• Since the beginning of 2013 I have also became IBM Security L3 brand lead. At this role I am the representative of all the security L3 groups in the IBM Level 3 council meetings. I am holding a bi-weekly meetings with the other L3 leads in the security brand in which we raise and solve L3 related issues, and I am being contacted by L3 teams from the brand when they need assistance or guidance.

Sep 2007 – Jan 2009 · 1 yr 4 mos

• Analyzing complex support cases and fixing product defects.
• Developing product extension to add capabilities to AppScan Standard.

Jan 2007 – Aug 2007 · 7 mos

• Working in a team responsible for customer support cases that our support engineers were not able to resolve. In this role I was mainly analyzing the support cases and fixing product defects, and also implementing enhancements required by our customers.

Jan 2005 – Dec 2006 · 1 yr 11 mos

Jan 2001 – Jan 2004 · 3 yrs · Herzliya