Tannish Chugh

Business Development Executive

Gurugram, Haryana, India5 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Expert in performance marketing and PPC advertising.
Proven track record of driving ROI through data-driven strategies.
Skilled in optimizing multi-channel campaigns for diverse clients.

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in AdTech and Digital Marketing.

Contact

tannishchugh@gmail.com LinkedIn

Skills

Core Skills

Google AdsDigital MarketingEmail MarketingLead GenerationEntrepreneurshipProduct Development

Other Skills

AnalyticsPay Per Click (PPC)Google AnalyticsCustomer Relationship Management (CRM)Campaign ExecutionAdvertisingStrategic PlanningMarket ResearchMarketing CommunicationsE-CommercePaid Media AdvertisingSalesforce CRM AnalyticsA/B TestingMarketing AutomationAmazon ads

About

Since graduating from Symbiosis International University, I have developed expertise in performance marketing, with a strong focus on PPC advertising and campaign optimization. My experience includes managing and analyzing multi-channel campaigns on platforms like Google Ads, Facebook(Meta) Ads and Amazon Ads where I have consistently driven ROI through data-driven decision-making. As a Senior Associate at WNS, specializing as Google Ads Account Manager, I work closely with clients to optimize Ads strategies, enhance Ad targeting, and implement various bidding strategies on behalf of Google India. I have a proven ability to generate leads and increase revenue through customer acquisition and audience segmentation. Additionally, I am proficient in tools such as Google Analytics 4, SQL, Mailchimp, Power BI, and Salesforce CRM. Passionate about the evolving landscape of performance marketing, I am always eager to apply my skills and stay ahead of industry trends to help businesses grow through innovative and strategic digital marketing initiatives. Feel free to reach out to me at tannishchugh@gmail.com

Experience

5 yrs 4 mos

Total Experience

1 yr 4 mos

Average Tenure

1 yr 8 mos

Current Experience

Wns

Senior Associate (On-Site: Google)

Sep 2024 – Present · 1 yr 8 mos · Gurugram, Haryana, India · On-site

Managed 50+ Google-partnered Agencies & SMB clients, optimizing campaigns across Search, Display, and YouTube.
Experimented with full-funnel strategies and custom bid structures, resulting in an 18% uplift in CTR over a quarter.
Reduced CPC by 20% through A/B testing creative variants and improving keywords in underperforming ad sets.
Strategized multiple sales campaigns by optimizing product feeds, audience signals, and assets, achieving 500-600% ROAS.
Improved conversion rates by 15% by refining ad copy relevance, landing page experience and user alignment.

AnalyticsPay Per Click (PPC)Google AdsGoogle AnalyticsCustomer Relationship Management (CRM)Campaign Execution+9

Paracoat products ltd.

Management Trainee

Jul 2023 – Aug 2024 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

Spearheaded data-driven strategies to optimize digital presence and go-to-market (GTM) initiatives.
Generated over 1,000+ leads with a 10% conversion rate through optimised Google Ads and Meta campaigns.
Deployed Email Marketing funnels via Mailchimp to boost revenue by 10% through re-engagement and upsell campaigns.
Partnered with internal teams to streamline campaign delivery pipelines, cutting turnaround time by 30%.

Email MarketingMarketing AutomationAmazon adsFacebook AdsSocial Media MarketingDigital Marketing+5

Masters' union

Startup Weekend

Mar 2023 – Mar 2023 · 0 mo · Gurugram, Haryana, India · On-site

Collaborated with diverse professionals in a National-Level Hackathon, which focused on fostering Entrepreneurship
Brainstormed, validated, and created a prototype under pressure and gained deeper understanding of building Successful Startups

Symbiosis centre for management studies- noida

5 roles

Tech Head: Institute Social Responsibility Club

Promoted

Jul 2022 – Jun 2023 · 11 mos

Graphic DesignTeam BuildingVideo EditingSocial MediaLeadership

Core Member: Finance Club

Aug 2021 – Aug 2022 · 1 yr

Designer: Sympatrika, The Annual College Magazine

May 2021 – Feb 2022 · 9 mos

Member: Social Media and IT Team(ISR Club)

Jan 2021 – Jul 2022 · 1 yr 6 mos

Member: Technatics, The Tech Club of SCMS-NOIDA

Nov 2020 – Aug 2022 · 1 yr 9 mos

Planetspark

Social Media Intern

Jun 2022 – Jul 2022 · 1 mo · Gurugram, Haryana, India · Hybrid

Strategized and executed branded content for various social media platforms, including Instagram, Facebook, and LinkedIn.
Collaborated with teams for design execution, improved social media reach by 25%

NetworkingProduct DevelopmentTeam BuildingMarket ResearchEntrepreneurship

Vrikshit foundation

Volunteer Internship

Feb 2022 – Mar 2022 · 1 mo · Delhi, India

Involved in various aspects of the Organisation for the betterment of society such as Graphic Designing and Fundraising
Lead a Clean Drive Movement, Tree Plantations and Wall Paintings for the enhancement of the area around us
Conceptualized various aspects of Social Media marketing and contributed more than 120 Hours

Quisil

Industry Research Live Project

Jan 2022 – Jan 2022 · 0 mo

Entailed in-depth study on Gamification and Organic Growth levers deployed in Edtech companies in the post-K-12 Market
Researched various Gamification models to increase customer engagement and retention by different Established Players
Helped in understanding the Ed-Tech Companies and How they have used Organic Growth levers to build their brands

Learneca

Digital Marketing Masterclass

Jun 2021 – Oct 2021 · 4 mos

The various areas of study in digital marketing would extend my career growth. Through learneca I was made to understand the concepts about:
Buyer Persona
Banding Guidelines of the Company
Facebook Marketing
Website creation through wix.com
SEO- keyword research, backlinks
Content and E-Mail Marketing
Google Analytics and Search Console