Suzanne Bearne

Co-Founder

Margate, England, United Kingdom11 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in securing media coverage for brands.
  • Experienced journalist with nearly 20 years in the industry.
  • Successful media trainer and workshop facilitator.
Stackforce AI infers this person is a Media and Content Marketing Specialist with a strong focus on journalism and public relations.

Contact

Skills

Core Skills

JournalismCopywritingMedia RelationsPublic RelationsMedia TrainingContent Marketing

Other Skills

WritingEditingContent CurationStorytellingReportingTrend AnalysisAnalysisTravel WritingBusiness AnalysisFashion WritingRetailFreelance WritingFeature ArticlesFeaturesReviews

About

I'm a sustainability-focused freelance journalist, radio producer for BBC World Service and Radio 4's Today and Radio 5's Wake Up to Money programmes, editor, copywriter, and media consultant. I write mainly for the the BBC, The Sunday Times, Guardian and the i Paper, but my words have also appeared in The Observer, Stylist, InStyle, WGSN, The Business of Fashion, Vogue, The Big Issue, The Evening Standard, The Independent, Metro, Women's Health, Times Educational Supplement, Marketing Week, Retail Week and Drapers. I'm a regular contributor to the Guardian, where I've worked as a commissioning editor on desks including Small Business, Careers and Media & Tech. A former Guardian PR Masterclass host, I run my popular How to Secure Media Coverage workshops and webinars in-person and online, as well as an in-depth course teaching small businesses, PRs and other organisations how to bolster their press coverage and improve their relationships with journalists. For details of future workshops and webinars plus details of my course, visit www.suzannebearne.com. I also regularly hold private sessions for PR agencies. Do you need any content writing? A press release or a guest post knocked up? I run a content agency filled with some of the best current and former journalists who can turn around compelling copy quickly. I also offer online or face-to-face Power Hour sessions focused on helping brands, businesses, PR agencies and entrepreneurs work with the media and secure press coverage. This can be with me or a journalist in your sector. For more information and prices, please email susiebearne AT hotmail DOT com.

Experience

11 yrs 10 mos
Total Experience
4 yrs 4 mos
Average Tenure
5 yrs 9 mos
Current Experience

Self-employed

Owner of Suzanne Bearne agency

Aug 2020Present · 5 yrs 9 mos · Margate, England, United Kingdom

  • A content marketing network of current and former journalists to craft everything from press releases and media bios to guest posts and website copy for PRs and businesses.
  • Check out https://www.suzannebearne.com/services for more information.
Content MarketingCopywritingJournalism

Freelance

Media trainer and consultant

Oct 2018Present · 7 yrs 7 mos · United Kingdom

  • Want to find out how to be featured in top publications? I run my own How to Secure Media Coverage workshops and live and pre-recorded webinars PLUS an online course helping PRs and businesses bolster their press coverage and improve their relationships with journalists.
  • My pre-recorded webinars 'Lessons from a Journalist: How to Secure Media Coverage' which explain the importance of storytelling, how to pitch a journalist and how to take advantage of digital platforms (all packed with insider information of my 18 years' experience as a journalist) are available to stream from my website, suzannebearne.com.
  • I've used my experience and knowledge to create an interactive course designed to help you or your client secure press coverage and build relationships with journalists.
  • So whether you're a small business at the beginning of your journey or you work in PR or marketing, the course will help you feel more confident than ever in pitching to the media and be bouncing with new and fresh ideas of ways to land press coverage across TV, newspapers, radio, magazines, online titles and podcasts.
  • I also offer online or face-to-face Power Hour sessions focused on helping brands, businesses, PR agencies and entrepreneurs work with the media and secure press coverage. I can also source journalists in your sector through my content network of journalists who can also media train, ghost write, and brainstorm story ideas.
  • For further information, visit suzannebearne.com or email susiebearne AT hotmail DOT com.
Media RelationsContent CurationStorytellingPublic Relations

Guardian news & media

Guardian Masterclass tutor

Aug 2018Jan 2023 · 4 yrs 5 mos · London, United Kingdom

  • I used to run and host the Guardian Masterclass 'What Journalists Want: A Masterclass for PRs, Marketers and Business Owners' until I set up my own in-person and online sessions.
  • During the three-hour workshop, I explain the importance of storytelling and thinking creatively when it comes to securing media coverage. I offer guidance on working with the media and tips on how to build strong relationships with both staff and freelance journalists.
  • The session also involves taking a closer look at how the media is changing and how you can take advantage of emerging digital platforms.
  • I also run workshops throughout the year with PRs, small businesses and other organisations. An online version of the workshop will be made available at the start of 2019.
  • Do email me at susiebearneAThotmailDOTcom if you'd like more information and prices.
Content CurationJournalismMedia RelationsCopywriting

Suzanne bearne

Freelance journalist and radio producer

Feb 2011Present · 15 yrs 3 mos · London, United Kingdom

  • I'm a well-established sustainability-focused international freelance journalist with almost 20 years' experience of writing for publishers including the BBC, The Sunday Times, Guardian, the I Paper and Telegraph. I'm also a radio producer for BBC World Service, Radio 4's Today, and 5Live's Wake Up to Money.
  • My work has appeared in a variety of titles including the Guardian, BBC, The Sunday Times, Observer, The Independent, Vogue, the I Paper, Positive News, Cosmopolitan, InStyle, The Business of Fashion, Metro, Women's Health, Stylist, The Big Issue, the Evening Standard, The Scotsman, the Times Educational Supplement, WGSN, Times Higher Education, Retail Week and Drapers.
  • I've held commissioning editor roles at the Guardian which involved generating feature ideas, commissioning both freelancers and industry experts, and editing copy.
  • In my copywriting capacity, I've written website copy, advertorials, leaflets and brochures for numerous clients. I am also available to proofread and edit.
  • I also moderate and chair panel discussions and webinars.
Media RelationsWritingEditingJournalismCopywriting

Drapers online

Senior reporter

May 2010Feb 2011 · 9 mos · London, United Kingdom

  • During my time at Drapers, I built up a strong book of contacts across the industry and broke exclusive stories on the footwear, menswear and young fashion sectors for print and online. My work also appeared in sister title Retail Week.
  • I also wrote brand profiles, analysis pieces, reported on trends from tradeshows in the UK and overseas, judged indie retailers and profiled some of the biggest names in the fashion industry.
JournalismReportingTrend Analysis

New media age

Senior reporter

Jan 2007May 2010 · 3 yrs 4 mos · London, United Kingdom

  • I covered the fast-changing digital landscape with a particular focus on media, travel, ecommerce, ad networks and behavioural targeting.
  • At New Media Age, I regularly broke some of the biggest stories in my sectors, interviewed the biggest names in the industry, wrote analysis pieces and longer features.
  • I also wrote a weekly own column on the advertising industry, which was read by thousands of people.
  • I covered the news editor position on several occasions.
JournalismReportingAnalysis

Education

University of Hull

BA History

Jan 2000Jan 2003

Bassleton Secondary School, Thornaby

University of Hull

BA History

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