Jordan Muthusamy

CEO

Australia9 yrs 4 mos experience

Key Highlights

  • Built 300+ sales funnels across 60+ industries.
  • Mentored by two 9-figure entrepreneurs.
  • Award-winning strategist for landing pages and funnels.
Stackforce AI infers this person is a performance marketing expert specializing in high-ticket B2B and B2C acquisition strategies.

Contact

LinkedIn

Skills

Core Skills

Sales FunnelsPerformance MarketingGrowth MarketingDigital StrategySales Funnel OptimizationProduct DevelopmentFacebook AdvertisingStartup MarketingProject ManagementCivil Engineering

Other Skills

Conversion OptimizationDirect Response MarketingGrowth StrategiesEmail MarketingMarketing AnalyticsCapital RaisingInfluencer MarketingPartnership MarketingStartup DevelopmentUX/UI DesignYouTube MarketingAffiliate MarketingSalesMarketing StrategyCRO

About

Hey, I’m Jordan. I’m an ROI-obsessed marketing leader known for building paid advertising campaigns and lead generation funnels that profitably scale high-ticket businesses. Over the past decade, I’ve been deep in the trenches of performance marketing and customer acquisition, building 300+ sales funnels and campaigns across 60+ industries. B2B service providers, B2C, SaaS, agencies, coaching, consulting, info-products, ecommerce, investment firms… you name it. I’ve also worked for and been directly mentored by two 9-figure entrepreneurs. Both featured on the AFR Young Rich List, one recognised as the #1 business mentor in Forbes and the other as a shark on Shark Tank. For several years, my role at Australia’s #1 direct response marketing agency was simple: turn ad spend into profit, then scale it. As an award-winning strategist for Best Performing Landing Pages & Funnels, I helped drive tens of millions in directly attributable revenue for my clients. Before that, I co-founded a tech startup where we used direct response principles to prove demand and hit product-market fit. We acquired users, locked in partnership deals and raised capital from 20 investors. My background also includes being an agency owner, performance marketer, affiliate marketer and civil engineer. Today, I focus on scaling high-ticket businesses through paid acquisition systems and lead generation funnels. This includes working with Australia’s leading business education company, Aaron Sansoni Group International. Want to explore a partnership opportunity, get my thoughts on scaling your business or just want to chat? Send me a DM 📥

Experience

9 yrs 4 mos
Total Experience
2 yrs 4 mos
Average Tenure
8 mos
Current Experience

Aaron sansoni group international

2 roles

Chief Marketing Officer

Promoted

Mar 2026 – Present · 1 mo · On-site

Head of Marketing

Aug 2025 – Mar 2026 · 7 mos · On-site

  • Multi 8-figure business coaching and education company

Kingkong

3 roles

Senior Conversion & Sales Funnel Strategist

Jan 2025 – Aug 2025 · 7 mos · Melbourne, Victoria, Australia

  • More than 95% of client paid advertising campaigns and funnels exceeding performance KPIs
Sales FunnelsPerformance MarketingConversion OptimizationDigital StrategyDirect Response Marketing

Conversion & Sales Funnel Strategist

Promoted

Sep 2023 – Jan 2025 · 1 yr 4 mos · Melbourne, Victoria, Australia

  • Directing the strategy for sales funnels and advertising campaigns to meet each business’ customer, client or user acquisition goals.
  • CRO - Conversion Rate Optimisation for projects before and during paid advertising campaigns.
  • Offer Creation - developing offers, guarantees and adjusting the product/service being advertised
  • Target market research and selection.
  • Market positioning and competitor analysis.
  • Analysing macro factors and industry trends.
  • Briefing teams of copywriters, designers and web developers.
  • Working with paid media specialists, project managers, automation experts and client teams.
Sales FunnelsPerformance MarketingDirect Response MarketingDigital StrategyConversion Optimization

Digital Growth Strategist

Sep 2022 – Sep 2023 · 1 yr · Melbourne, Victoria, Australia

  • Directly worked with 49 clients across small, medium and large businesses - including startups, B2C, B2B, B2B2C and DTC brands.
  • Developed and executed customer acquisition strategies using Facebook Ads, Google Ads, YouTube Ads, SEO, Email Marketing, Funnels, Websites, Landing Pages.
  • Data analysis and reporting to identify opportunities for growth.
  • Troubleshooting campaign performance and resolving bottlenecks.
  • Creation and optimisation of sales processes and sales cycles to maximise ROI.
  • Training clients to successfully sell and close leads from cold and warm traffic.
  • Crafting back-end ascension strategies.
  • Working with internal specialist teams and external client teams to achieve marketing goals and objectives.
  • Client relationship management, retention and sales.
Growth MarketingGrowth StrategiesConversion OptimizationPerformance MarketingDigital Strategy

Tigerbull

Founder & Growth Operating Partner

Jan 2025 – Present · 1 yr 3 mos

  • Scaling high-ticket businesses with paid acquisition systems and lead generation funnels.
  • Companies include: B2B & B2C service providers, SaaS, professional services, coaching, consulting, agencies, education, finance and more.

Aria brand

Performance Marketer

Jan 2020 – Dec 2021 · 1 yr 11 mos

  • Performance marketing for brands and partners in the following industries: health, ecommerce, insurance, car finance, currency trading and more
  • Managing the Facebook and YouTube advertising, funnel-building, email marketing and tracking for all campaigns
  • Training and managing other media buyers on the team
Facebook AdvertisingSales Funnel OptimizationYouTube MarketingAffiliate MarketingDirect Response Marketing

Tigerbull

Growth Marketer

Dec 2019 – Sep 2022 · 2 yrs 9 mos · Melbourne, Victoria, Australia

  • Local lead generation for local brick-and-mortar businesses via Facebook ads.
  • “Pay-per-lead” lead generation for mortgage brokers via Facebook/YouTube/Tiktok ads - using qualification funnels and lead distribution systems.
  • Startup consulting - developing go-to-market strategies for early stage startups to test, validate and iterate to work towards product-market fit. Assisting with product development recommendations and how to work with developers.
  • Email marketing, list management and email strategy consulting.
Growth MarketingSales Funnel OptimizationEmail MarketingPerformance MarketingMarketing Analytics

Nomnom

Co-Founder

Dec 2019 – Nov 2021 · 1 yr 11 mos · Melbourne, VIC

  • In-venue table-ordering software for cafes and restaurants to reduce labour costs and increase sales.
  • Developed and refined the strategy for acquiring and onboarding venues.
  • Focused on marketing and acquisition strategy (1 of 4 co-founders).
SalesProduct DevelopmentStartup MarketingMarketing Strategy

Fulton hogan

2 roles

Graduate Civil Engineer

Jan 2019 – Aug 2019 · 7 mos

  • M80 Tender & Level Crossing Removal Project
Project ManagementCivil Engineering

Student Engineer

Dec 2016 – Dec 2018 · 2 yrs

  • Monash Freeway Upgrade
Project ManagementCivil Engineering

Slide app

Co-Founder

Sep 2017 – May 2022 · 4 yrs 8 mos

  • A nightlife and events app and software that makes it easier for people to go out - event/venue discovery, tickets, bookings and other offers.
  • Raised over $300,000 from 20+ investors.
  • Leading our app/web software prototyping, UX/UI development and working with a team of software engineers to build to the platform.
  • Acquiring users through paid social ads, influencer marketing, content creation, email marketing, referral programs, venue partnerships, events, strategic alliances and more.
  • Using data and market feedback to continuously test marketing messages and undertake additional development updates.
  • Pivoting our product and business strategy in line with rapidly changing market conditions and managing all stakeholders involved.
Growth MarketingSales FunnelsProduct DevelopmentCapital RaisingInfluencer MarketingPartnership Marketing+3

Education

Monash University

Bachelor of Engineering (honours) — Civil Engineering

Jan 2014 – Jan 2018

Yarra Valley Grammar

Secondary school education

Jan 2008 – Jan 2013

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