Apr 2025 – Present · 1 yr 1 mo · Hyderabad, Telangana, India · Remote

• Building BookStates

Mar 2023 – Apr 2025 · 2 yrs 1 mo

• Leading the Customer and Industry Workflows design team at India Development Center (IDC).

Aug 2021 – Mar 2023 · 1 yr 7 mos

• Leading the Customer and Industry Workflows design team at India Development Center (IDC).
• Focus areas:
• Customer Experience
• Banking, Financial Services, and Insurance
• Workforce Optimization
• Health Care & Life Sciences
• Finalist in the optimising category for IXDA Interaction Awards 2022. We also won the second place for the People Choice Awards.

Jul 2020 – Aug 2021 · 1 yr 1 mo

• Designed and led the team for Vaccine Administration Management (Citizen experience). Through the successful design and implementation of VAM across the globe, the ServiceNow platform has now enabled more than 20 million vaccinations and counting.

Jul 2019 – Jul 2020 · 1 yr

• Worked on different experiences for Customer Workflows:
• Workforce Optimisation
• Self-service Portal

Nov 2018 – Dec 2022 · 4 yrs 1 mo

Oct 2018 – Jul 2019 · 9 mos

• Recognized by Google as a Product Design Expert.
• GDEs are experienced, recognized developers of Google technologies as well as outstanding professionals in product strategy, UX/UI, marketing, growth hacking and monetization. They distinguish themselves through frequently speaking at conferences, share their passion and experience by publishing videos and tutorials, writing code samples, mentoring developers and startups and much more

Nov 2016 – Jul 2019 · 2 yrs 8 mos · Bengaluru Area, India

• Design lead for Insights - Analytics and recommendations for merchants to understand, sustain and grow their business.
• Designing data visualizations and business dashboards for SMB and mid-market merchants.
• Global search experience
• Defining product strategy for business analytics platform with managers and development team.
• Motion design and rapid prototyping using Framer.

May 2016 – Oct 2016 · 5 mos · Bengaluru, Karnataka, India

Jan 2016 – Mar 2025 · 9 yrs 2 mos

• Highest selling design productivity app from India. Listed in the top 5 highest paid apps from India.
• Made it into top 50 paid productivity app in US, Canada, UK, Australia, India, New Zealand, Germany, Spain, France, Russia, Slovenia, Belgium, Belarus, Croatia, Egypt, Poland, Hungary, Mexico, China, Portugal, Romania, Sweden and Netherlands.
• Featured twice on Product Hunt front page -
• https://www.producthunt.com/posts/ux-assist (UX Assist 1.0)
• https://www.producthunt.com/posts/ux-assist-2-0 (UX Assist 2.0)
• UX Assist is an iOS app that provides workflows to designers comprising of activities related to user research, information architecture, interaction design and usability testing. It’s the first app of its kind that has grouped UX activities into 12 unique workflows based on the kind of product you’re working on, namely, an optimum viable product, minimum viable product, client-based product and a data-driven product.

Mar 2013 – Dec 2015 · 2 yrs 9 mos

• Responsible for conceptualising, designing, and developing the platform.
• Raised funds from NVP and led a 40 person team.
• Media coverage:
• Techcrunch:
• http://techcrunch.com/2014/08/20/function-space-brings-its-learning-discussing-and-problem-solving-science-platform-to-ios/
• Times of India:
• http://timesofindia.indiatimes.com/tech/social/Pune-grads-FB-for-science-gets-investor-vote/articleshow/33837954.cms
• Firstpost:
• http://www.firstpost.com/business/startups-business/heres-why-function-space-is-the-science-geeks-answer-to-facebook-2007929.html

Sep 2011 – Mar 2013 · 1 yr 6 mos · Mumbai Metropolitan Region

• UI and Interaction design for iOS applications.
• Design and front-end development of various web applications, starting from user research, initial sketch, wireframing,information architecture, ui design, coding in HTML5/CSS3 and user testing.

Oct 2010 – Aug 2011 · 10 mos · Bengaluru, Karnataka, India

• Worked on cutting-edge projects in Python and WebGL.
• Python Lead.
• Responsible for evangelizing company products through social media and blogging.
• Worked with the design team on wireframing of company websites in OmniGraffle.
• Developed fresher recruitment portal in PHP. Initiated Labs for development of products in cutting-edge technologies.

Mar 2008 – Sep 2010 · 2 yrs 6 mos

• Worked with startups on product design and branding
• Author on Smashing Magazine