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Leigha Henderson 🐰

Business Development Executive

Squamish, British Columbia, Canada7 yrs 5 mos experience

Key Highlights

  • Proven expertise in B2B digital marketing strategies.
  • Strong leadership experience as President of a marketing association.
  • Passionate about mentorship and helping others succeed.
Stackforce AI infers this person is a B2B digital marketing specialist with a focus on content strategy and Reddit marketing.

Contact

Skills

Core Skills

Reddit MarketingContent StrategyContent MarketingDigital Marketing

Other Skills

RedditClient RelationsSEOCreative Content CreationCopywritingAccount MarketingGenerative Engine OptimizationMarket ResearchMicrosoft OfficeCustomer ServiceMicrosoft ExcelMicrosoft WordResearchMicrosoft PowerPointPublic Speaking

About

My name is pronounced "Lee-ah" and I'm a digital marketer and content creator focused on B2B, based in British Columbia. I'm also an avid mountaineer. Ask me about either. Above all else, I value helping others. Whether it’s marketing or mentorship, I’m here to support and uplift. I hold a Bachelor of Commerce Co-op degree with a Marketing Management major from Dalhousie University (Dean’s List, May 2020 grad). During my time at Dal, I served as President of the Rowe (Dalhousie) Marketing Association and was actively involved with the Women in Business Association and the Dalhousie Commerce Society. Madame President was always my favourite title. I’ve worked across B2B SaaS and agencies, from early-stage startups to established firms, building experience in content strategy, digital marketing, and sales enablement. My journey has taken me through marketing internships, agency roles, and in-house teams where I’ve led everything from SEO-driven content to pipeline-building sales systems. At Scalerrs, I'm deep on Reddit helping brands navigate this new playground that fuels search results and opinions. At Foundation Marketing, I wore many hats: growth and sales, full-funnel content strategies, marketing on Reddit, working directly with leadership/C-suite to shape go-to-market plans, and optimizing SEO + GEO (showing up in AI search tools). Before that, I was a kid who loved computer games. Still do tbh I’m known for holding myself to a high standard and showing up with a ā€œlet’s figure it outā€ mindset. I value integrity, follow-through, and making life easier for the people I work with, whether that’s through a smarter process, a bold idea, a smile, or just getting things done. These roles—and the people I’ve worked alongside—have taught me how to stay relentlessly curious and always focus on what matters: real results. Let’s connect :) I’d love to hear what you’re working on. **

Experience

7 yrs 5 mos
Total Experience
1 yr
Average Tenure
--
Current Experience

Scalerrs

Senior Reddit Specialist

Nov 2025 – Present Ā· 6 mos Ā· London Area, United Kingdom Ā· Remote

  • šŸ“¢ Changing the marketing + search game: Welcome to Reddit, the heart of the internet
  • ā–Ŗļø Creating SEO and Reddit marketing strategies for clients, optimizing campaigns to dominate search visibility and audience engagement.
  • ā–Ŗļø Advocating for Scalerrs, representing on podcasts, events, and industry panels to elevate authority.
  • ā–Ŗļø Collaborating cross-functionally with content, SEO, and creative teams to align digital strategies with client goals.
  • ā–Ŗļø Analyzing performance metrics, applying data-driven insights to continually improve campaign effectiveness and ROI.
  • ā–Ŗļø Innovating and implementing unconventional marketing approaches to challenge traditional search and social strategies.
Reddit MarketingRedditClient RelationsContent MarketingContent Strategy

Influent social

Content Strategist

Sep 2025 – Oct 2025 Ā· 1 mo Ā· New York City Metropolitan Area Ā· Remote

  • Super-charged LinkedIn personal branding and strategy šŸ”„
  • ā–Ŗļø Develop and execute comprehensive content strategies for B2B and B2C CEOs/Founders across industries including tech, SaaS, lifestyle, and professional services.
  • ā–Ŗļø Collaborate with creative, SEO, and paid media teams to ensure alignment between brand voice, content goals, and performance KPIs.
  • ā–Ŗļø Manage client relationships end-to-end, from onboarding and strategy development to campaign delivery and reporting.
  • ā–Ŗļø Analyze content performance metrics and translate data insights into actionable recommendations to improve engagement and conversions.
  • ā–Ŗļø Lead content planning meetings, editorial calendar development, and creative brainstorming sessions to generate fresh, on-brand ideas.
Content MarketingCreative Content CreationCopywritingContent StrategyDigital Marketing

Foundation marketing

3 roles

Associate Account Executive

Aug 2025 – Sep 2025 Ā· 1 mo

  • "Create once, distribute forever" - Ross Simmonds
  • B2B SaaS Content Marketing
  • Reddit Marketing
  • SEO
  • GEO
Reddit MarketingAccount MarketingRedditDigital Marketing

Growth Marketer

Jul 2024 – Aug 2025 Ā· 1 yr 1 mo

  • ā–Ŗļø Connect with companies seeking expert support in digital marketing, particularly those aiming to scale and improve their B2B content marketing strategies.
  • ā–Ŗļø Leverage experience from multiple successful teams to foster growth, driving key results by aligning marketing goals with client needs and challenges.
  • ā–Ŗļø Helping position Foundation Marketing as a premier authority in content-driven marketing, showcasing our competitive edge in helping brands achieve superior digital content performance.
  • ā–Ŗļø Build and sustain strong client relationships to ensure long-term engagement, focusing on trust and tailored growth strategies.
Reddit MarketingContent StrategyRedditDigital MarketingGenerative Engine Optimization

Content Marketing Specialist, Content Creation

Dec 2022 – Jul 2024 Ā· 1 yr 7 mos

  • ā–Ŗļø Delivered a full spectrum of B2B marketing services, from creative and technical copywriting to SEO and content research.
  • ā–Ŗļø Developed strategic, research-backed content that aligns with audience needs and brand goals, ensuring high visibility and engagement across various channels.
  • ā–Ŗļø SEO-Driven Content Creation: Conducted in-depth keyword research and applied SEO principles to boost search rankings, using data to drive content decisions and optimize for maximum impact.
  • Cross-Functional Skills: Leveraged marketing knowledge to support growth initiatives, ensuring that content strategies inform overall sales approaches in the Growth Specialist role.
  • ā–Ŗļø Crafted engaging copy that resonates with audiences and drives conversions, adapting tone and messaging to match brand identity and connect with B2B audiences effectively.
Reddit MarketingContent StrategyRedditDigital MarketingGenerative Engine Optimization

Career break

Travel

Jan 2022 – Dec 2022 Ā· 11 mos Ā· Canada

  • After graduating with my Bachelor of Commerce, I jumped on the opportunity to explore the Pacific Northwest by skiing, hiking, biking, and spending as much time in lakes and glacier pools (yup!!) as possible. When I was little I had this poster that said, 'The mountains are calling, and I must go.'
  • So, I did.

Metronome united

Digital Marketing Specialist

Apr 2021 – Jan 2022 Ā· 9 mos Ā· Whistler, British Columbia, Canada

Content StrategyDigital Marketing

Foundation marketing

Marketing Associate

Jan 2020 – Nov 2020 Ā· 10 mos Ā· Halifax, Canada Area

Digital Marketing

Trampoline

2 roles

Agency Coordinator

Promoted

Sep 2019 – Jan 2020 Ā· 4 mos

Agency Coordinator (Co-op)

May 2019 – Sep 2019 Ā· 4 mos

  • Copywrite for company social media platforms as well as write blog posts for the website to keep audiences engaged and informed.
  • Aid the Media Team in research and creating presentations which are visually pleasing and easy to understand.

Dalhousie university

2 roles

Teaching Assistant

Promoted

Jul 2019 – Apr 2020 Ā· 9 mos Ā· Halifax, Canada Area

  • Business Communications, Commerce Co-op Program

Marketing Management Major, Bachelor of Commerce, Co-op

Sep 2016 – May 2020 Ā· 3 yrs 8 mos Ā· Halifax, Canada Area

Rma (rowe marketing association)

President

Apr 2019 – Apr 2020 Ā· 1 yr Ā· Halifax, Nova Scotia, Canada

  • Led a 150+ member studentgov-run organization spanning first-year to graduate students. Oversaw a team of 7 executive members, coordinated campus-wide events, and planned events focused on industry insights, networking, and skill-building. Drove growth, engagement, and hands-on learning opportunities for aspiring marketers.

National lacrosse league (nll)

Social Media Coordinator, Creative

Dec 2018 – Apr 2019 Ā· 4 mos Ā· Halifax, Nova Scotia, Canada

Splitcrow pub

Social Media Manager

May 2018 – Sep 2018 Ā· 4 mos Ā· Halifax, Canada Area

  • Manage posts and content for the restaurant's social media platform.

Dash hudson

Brand Strategy Intern

Jan 2018 – May 2018 Ā· 4 mos Ā· Halifax, Canada Area

  • Supported sales development and brand strategy process by lead generation.
  • Worked closely with Marketing support projects.
  • Had active engagement with new and existingĀ leads through creative outreach processes designed to increase interest in Dash Hudson’s software solution for social media platforms.

Fox harb'r resort

2 roles

Sales Representative

May 2017 – Aug 2017 Ā· 3 mos Ā· Wallace, Nova Scotia, Canada

Back Shop Attendant

Apr 2017 – Aug 2017 Ā· 4 mos Ā· Wallace, Nova Scotia, Canada

Reddit, inc.

a Redditor

Sep 2016 – Present Ā· 9 yrs 8 mos Ā· Doomscrolling Ā· Remote

  • not affiliated, just an avid Redditor

Alpine canada alpin

Professional Ski Coach

Dec 2015 – Jan 2019 Ā· 3 yrs 1 mo Ā· Nova Scotia, Canada

  • Responsible to train entry level athletes the fundamentals of skiing and ski racing.
  • Made sure my athletes learned in a safe environment.
  • Provided feedback to athletes on their progress and areas they could work on.

Sport chek

Softgoods Sales Associate/ Cashier

Jun 2015 – Aug 2017 Ā· 2 yrs 2 mos

  • Responsible for sales in the soft goods division of the store.
  • Interacted directly with customers answering questions and offering advice.
  • Was also responsible for merchandising inventory, cleaning the store and participated in sales and technical training.

Education

Dalhousie University

Rowe School of Business - Bachelor of Commerce (B.Com.) — Marketing Management Major

Jan 2016 – Jan 2020

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