Aug 2024 – Nov 2025 · 1 yr 3 mos

Sep 2022 – Jan 2024 · 1 yr 4 mos · London, England, United Kingdom

• Tilting Point is a leading, award-winning free-to-play games publisher that empowers independent developers to grow and accelerate.
• Tilting Point's most successful games include Star Trek Timelines, Warhammer: Chaos & Conquest, and SpongeBob: Krusty Cook-Off. The last one achieved the top 10 standing in 97 different countries when it launched, and is still enjoyed by millions of players, along with our extended catalogue of games.

Aug 2021 – Sep 2022 · 1 yr 1 mo · London, England, United Kingdom

Nov 2020 – Aug 2021 · 9 mos

• Established in 2020, Outloud Games is a Ukranian mobile game studio that recently developed its first successful idle game. At OUTLOU:D, I was responsible for all aspects of growth including performance marketing, ad monetisation, and analytics.

Nov 2020 – Aug 2021 · 9 mos

• White Room Games is a young fast-growing gaming company that publishes Hyper Casual Games.

Feb 2020 – Jan 2021 · 11 mos · London, England, United Kingdom

• Viker is an ambitious & agile mobile game studio based in London that develops and publishes casual free-to-play & free-to-win games.
• 1. Increased monthly spend on Facebook Ads by 48% and reached 200% ROAS during my first month at Viker;
• 2. Developed & executed performance marketing strategy to meet financial business goals across multiple ad networks: Facebook, Google, ironSource, AppLovin, Unity Ads;
• 3. Implemented a new framework of creative production, established communication between external & internal designers and Viker's marketing team. Negotiated deals and managed day-to-day operations with a creative agencies and other partners to ensure required MoM growth in revenue.

Nov 2019 – Dec 2023 · 4 yrs 1 mo

Jan 2019 – Jan 2020 · 1 yr · Moscow, Russian Federation

• Mobile Ad Agency AdQuantum, AppQuantum Publishing, and a game development company PlayQuantum are a part of a corporate group located under one roof in Moscow. At AdQuantum I was responsible for providing user acquisition for external clients, self-developed and publishing games through Facebook Ads, Google Ads, Snapchat Ads, Tiktok Ads, AppLovin, ironSource, Unity Ads, Vungle, Pinterest, Apple Search Ads, Tencent.

May 2018 – Aug 2018 · 3 mos · Moscow, Russian Federation

• Planned and coordinated all aspects of a special project aimed to acquire whales from a Blockchain related social platform
• Improved content quality and audience segmentation of weekly email campaigns that resulted in a 200% revenue boost generated by the newsletters
• Organised and overviewed marketing campaign for the launch of a special quarterly game for the token holders
• Launched & overviewed Ad campaigns along with Traffic Manager through the Performance Marketing networks & services
• Created new SMM strategy based on a deep analysis of audience content consumption on different platforms according to AARRR model
• Developed a communications policy and FAQ for the support team to ensure brand
• safety and eliminate the reputational risk
• Facilitated development of the RNG based on the Blockchain technology along with
• a team of developers

Jan 2018 – May 2018 · 4 mos · Moscow, Russian Federation

• Managed and analysed PR campaigns that generated a 29% increase in organic searches and 2000+ publications on Crypto & iGaming news platforms
• Conducted a competitor analysis and identified media platforms to reach a wider target audience
• Organised company’s participation in two international B2B conferences
• Established relationships with new media outlets to secure a wider coverage of
• company’s news breaks

May 2016 – Dec 2017 · 1 yr 7 mos · Moscow

• Developed and executed a full-cycle sales strategy that generated a steady 75%+ per quarter increase in revenue over 1.5 years
• Reached new potential customers through launching Ad campaigns on Facebook, contextual advertising, SEO and SMO
• Increased brand awareness by orchestrating a cross-promotion with 10+ partners, publishing native articles on leading fashion media and collaborating with industry opinion-leaders
• Turned acquired audience into loyal customers by implementing e-mail and SMS marketing strategy
• Initiated and overviewed a website creation (design & architecture), it’s moderation and e-shop integration
• Built a loyalty program and organised special customer events focused on boosting offline sales