Apr 2024 – Dec 2025 · 1 yr 8 mos · Jakarta Metropolitan Area · On-site

• VIDA is a trusted provider of digital identity solutions, specializing in secure identity verification, legally binding digital signatures, and password-less login systems, using biometric data validated against national databases.
• As Product Head at VIDA, I built a 15-person Product–Design–Research–Analytics org from ground up and delivered a hyper-localized sales ready product (Verify, Auth, Digital Sign, Deep-fake Shield, Fraud, Enterprise Support, Growth, Document Verification, Income Verification), embedding discovery-led OKRs while steering ASEAN expansion amid heavy regulation and fraud risk.
• > Org architect & talent : Built a 12-member Product × Design × Research × Analytics org from ground up, engineering a 7-round bar-raiser rubrik hiring framework now used company-wide—cut time-to-hire by 40 % and lifted average candidate score two bands.
• > OKR Culture : Pioneered the OKR + product discovery operating system: launched the first product-level OKRs, ran quarterly product and leadership workshops
• > KYC conversion & upsell : Lifted e-KYC onboarding conversion 5 pp (65 % → 70 %) by delivering post-correction logic and SDK UX optimisations, unlocking ≈ US $150 k incremental ARR from API→SDK migrations.
• > SEA expansion : Opened Malaysia & Philippines KYC markets—delivered MyKAD/MyPR/PhilSys compliance, GTM assets and pricing
• > Fraud suite : Co-developed Fraud-Signal suite & Device-Intelligence MVP with Chief DS; unveiled at Aug ’25 “Lightning Strike”, sparking LOIs from leading banks of the region
• > Discovery muscle : Institutionalised cross-geographies functional discovery workshops (Jakarta, Singapore & Bangalore), surfacing multitude of validated problem statements for roadmap building
• > Executive demos : Scripted & produced “Lightning Strike” product theatre(Vida Identity Stack, Authentication product launch, Fraud product launch),attracting 180+ C-level attendees and creating a US $ 2 M qualified-lead pipeline

Oct 2022 – Mar 2024 · 1 yr 5 mos · Jakarta, Indonesia

• Head of Merchants Product at GoJek leading a 5 Product Managers(PM,SPM) squads with use cases spanning across Onboarding & Activation > Content management+ UGC> Lifecycle (Food Order management) > Growth > Platform
• 1/ Improved the merchant activation from 41-> 76%
• Optimized the setup flow resulting 70% new merchants activated within 8hours from 1 week.
• Solving the cold start by building levers for Credibility(Day 0) and Discoverability ,which led to increase in CTV^35%, CTB^20% for new merchants
• 2/ Improved merchant orders~33% and Income ~21% by implementing levers on the Growth product(Merchant Promo)
• Acquired 45% new merchants by building new entry doors and improved in funnel Conversion from 18% to 45%
• Redemption by ^35%(consumer side) by guiding merchants to create better value constructs (lower fences, higher discount and stackable)
• 3/ Built levers to propel new consumer acquisition by ^25%, redemption for food merchant
• Merchant Efficiency Improvements :
• Built schedulers to manage their content for special day/hours : 36%^ merchant profile page(Resto Hero image) , Saved $125k compensation(Resto operational hours scheduler) , Incremental $110k from 47k additional orders(Menu scheduler)
• Food order merchant acceptance flows optimization : Generated $37k from 126k incremental orders within a 2-week timeframe by migrating merchants from manual acceptance to an auto-accept on timeout process.
• Reduced merchant cancellations by 65% by building Edit order feature(modify SKU quantity or replace items post customer consent-TAM~185k orders/month)
• 4/ Strategic Leadership:
• Orchestrated discovery workshops for OKR framing and roadmap building
• Chaired design showcases and product demos for the group
• 5/ Team Development: Coached & mentored the Product Management team through regular workshops.
• 6/ GTM : Worked closely with marketing team(involved early on from discovery process) which aided in faster adoption with a meticulous GTM plan

Dec 2021 – Oct 2022 · 10 mos · Jakarta, Indonesia

• Head of GoBiz(Gojek Merchants Product) Surfaces(App,Web) products, managing a team of 2PMs for the GoBiz product(it is a merchant facing product- where all the merchants of GoJek - logistics, food, mart, fintech ,etc utilize the portal to manage their offerings and storefront to the end user on the Gojek product). User base SEA(Singapore, Vietnam, Indonesia). User base (App, Web interfaces) ~ 120 mil merchants, consumer side ~ 300 mil user base.
• 1/ GoTo IPO App : Led the successful development of the GoTo IPO app for Gojek Merchants, managing over 95 stakeholders across 15 organizations (internal and external).
• 2/ Elevated the Merchant app rating from 3.9 to 4.5 within six months, making it the top-rated app in the Gojek ecosystem and surpassing competitor ratings by :
• (i) App Enhancement and Redesign:
• a. 67%^MSAT by App re-design with a role-based Job-To-Be-Done (JTBD) approach (Retail<>Enterprise)
• b. ^App reliability- Load time 2.1 secs,crash rate <0.8%, ANR<2%, 25MB reduction in app size.
• Merchant Efficiency Improvement: Implemented self-serve features,addressing the top 3 Most Critical User (MCU) tickets, resulting in 95% reduction Turnaround Time (TAT) and 45% decrease in MCU tickets.
• 3/ Institutionalized Beta testing for critical features, taken as a best practice across the Gojek group.

Apr 2021 – Dec 2021 · 8 mos · Jakarta, Indonesia

• Led the merchants platform Identity team. Use cases primarily stem around merchant and user profile, authorisation, identity, user management, systems<>databases integration.
• 1/ Ideated custom permissions role which enabled merchants(admin/owner) to create custom role as per their respective entity's requirement. Custom role accounts for 35% of roles in Multi-outlet and managed merchants cohort, Owner role reduced from 60%->25%.
• 2/ Championed the merging of 3 onboarding legacy flows to 1 which helped in reduction of infra cost, FCT time reduction and development cost reduction
• 3/Saved 120k USD per month by implementing password login flow v/s OTP(SMS,Email) flow.

Feb 2019 – Apr 2021 · 2 yrs 2 mos · Jakarta, Indonesia

• B2C Product - Consumer
• Led the consumer side of Traveloka Experiences product, additionally I also led the Hotel Search Platform, User Generated Content. Defining vision and roadmap, working with cross functional teams on platform with high volume user base(~50million-Android+iOS.)
• B2C product manager ; working on high volume user facing products.(Products user base ~35mil).
• 1/User generated content (UGC-Multilingual):
• Increased Conversion of higher priced product by 15%; by improvising UGC content (MVP)
• Propelled user acquisition by 2% MoM; by conceiving UGC social sharing (CTR 35%)- has been taken as a best practice across other product verticals in Traveloka.
• UGC CTR by 25% and Accommodations Conversion by 14%; by ideating and developing new UGC content.
• 2/ Reduced moderation time by 35%; by improving the accuracy of the ML moderation tool.
• 3/ Reduced vendor costs by 11%; by leading external vendor negotiations of commercials and optimizing usage of vendor products internally by implementing data driven approach.
• 4/ Mentored APMs and PMs to lead their independent portfolios; by one on one coaching and on the job training
• Product Vision | Roadmap planning(deliverables spanning for User Acquisition,Retention, Transaction Ticket Value Increase/Upsell) | Agile product development with multi-products stakeholders |AB Testing |Wire-framing/Prototype testing with end users | User and Market Research

Oct 2015 – Jan 2019 · 3 yrs 3 mos · Greater Delhi Area

• RateGain is a leader in Hospitality & Travel Technology Products; backed by TA associates.
• Led the Business Intelligence Products (Enterprise & Retail); comprising of Online Reputation Management(Multi-Lingual), Social Listening Product, Survey Product, Price Optimization Product.
• 1/ Reversed a year-long product renewal decline from -5% MoM to 20% Growth; with re-design of the product and engaging with users to gather feedback to create value add-ons to the product.
• 2/ Achieved New Product Sales revenue to 800k $ with a client base of ~1200 global hospitality brands as customers to the product.
• 3/ Aided in growing the product sales by 15% by evangelising & consulting along with sales teams at various conferences and forums as a keynote speaker for establishing the hospitality, food-beverage & revenue products (Philippines, Indonesia, Singapore, Thailand, India; ~Avg audience size 100pax)
• 4/Added Incremental Revenue by 10% to new sales, using upsell of add-on modules in product/s.
• 5/ Aided other products as an industry Subject Matter Expert for Revenue Management Products to Hotels, Food & Beverage and Travel verticals.

Sep 2014 – Sep 2015 · 1 yr

• Vivanta By Taj Ambassador, New Delhi : 88 keys Heritage Hotel
• Taj Chandigarh : 149 keys Business Hotel
• Both the hotels in my cluster are uniquely different in terms of market demand and business mix.
• In this role of Department Head, I reported to the General Managers of both the hotels in my cluster.

Jul 2013 – Sep 2014 · 1 yr 2 mos

• Taj Palace Hotel, New Delhi : 403 keys Luxury Hotel
• As a Deputy Head of Department Role; headed the following areas:
• Duty Managers, Front Desk, Cashiers, Guest Relations, Guest Rooms Inventory Management (Rooms Controlling), Groups & Conferences, Guest History, Communications, Concierge, Airport Services, Bell Desk, Travel Desk, Business Centre, Taj Club) : Managed a work-force of over 125 employees
• Acted as a Management Representative to clients and employees
• Responsible for coordinating and organizing various Heads of State visits at the hotel
• o • Responsible as Operations Manager (Manager on Duty), conducted audits and checks on the hotel’s services and facilities to ensure compliance
• Institutionalized Revenue Management Practices to stimulate incremental Revenue: Upsell Program, Sequential Early Check in and Late Check Out charging ,Bundled Advance Purchase
• Trained the Front Office and Butlers Operations Department on Standard Operating Procedures, Situation and Complaint handling and Personality Development
• Trained Management Trainees for Front Office department during the classroom sessions at IHM Aurangabad(Taj)

Jun 2012 – Jun 2013 · 1 yr

Mar 2010 – May 2012 · 2 yrs 2 mos

• Taj Palace Hotel, New Delhi : 403 keys Luxury Hotel
• Managing Front of the House Operations
• Audited the Standard Operating Procedures in the Front Office Department
• Certified Taj Departmental Trainer: Employee Training and Mentoring
• Actively involved in Client Handling and Management

Aug 2008 – Feb 2010 · 1 yr 6 mos

• Taj Mahal Hotel, New Delhi : 294 keys Luxury Hotel
• On the job training in all the hotel’s departments, with majors in Front Office Management and Food & Beverage Operations
• Taj Bengal, Kolkata : 229 keys Luxury Hotel : 10 Weeks
• Responsible for Projects:
• Driving Sales & Revenue Management for the Business Center
• Improving Front Office Operations by training and auditing on Standard Operating Procedures
• Taj President, Mumbai : 287 keys Upper Upscale Hotel : 16 Weeks
• Shadow Manager(Duty Manager : Front Office)
• Training ,Manpower planning and rostering,Managing the front of the house operations