Zeeshan Mohammed

CEO

India3 yrs 8 mos experience
Most Likely To Switch

Key Highlights

  • Founder of Crumple Cash, specializing in financial systems.
  • Expert in aligning growth incentives with credit risk.
  • Advises digital banks on credit-led product strategies.
Stackforce AI infers this person is a Fintech expert with a focus on credit systems and product strategy.

Contact

LinkedIn

Skills

Core Skills

Product ManagementFintechPublic RelationsBrand DevelopmentContent Management

Other Skills

FundraisingBusiness IdeasEntrepreneurshipCreativity SkillsDigital StorytellingCommunicationStorytellingInformation ArchitectureCorporate CommunicationsNarrative JournalismPositioning (Marketing)Sports CoachingChild Mental HealthYouth DevelopmentBrand Strategy

About

I’m the Founder of Crumple Cash, a financial systems company focused on incentive design, reward optimisation, and behaviour-driven credit architecture. At Crumple Cash, we study how consumers interact with credit cards, rewards, and embedded finance and where incentive structures quietly distort long-term outcomes. That work naturally extends upstream. I advise digital banking and neobank teams building credit-led products, embedded finance platforms, and co-branded credit card programs. My focus is aligning: • Growth incentives with credit risk • Portfolio behaviour with capital efficiency • Reward economics with long-term sustainability • Loyalty systems with real unit economics Across digital banks, embedded lending platforms, and rewards infrastructure, I work on the layer before structural stress appears in metrics. This sits at the intersection of product strategy, risk architecture, and financial systems design. If you’re building or scaling a neobank, embedded credit product, or co-branded card program and want growth that compounds instead of destabilises, we should talk. ———————————————————————————— “Pitch Please” is my new Substack where I call out the cringe and break down what actually works. Think of it as a detox for your startup. No fluff. Just the unfiltered truths VCs won’t say to your face. https://substack.com/@zishkaiser68?r=ysoz8&utm_medium=ios

Experience

3 yrs 8 mos
Total Experience
9 mos
Average Tenure
11 mos
Current Experience

Crumple cash

Chief Executive Officer

May 2025 – Present · 11 mos · Remote

  • Helping people hack credit cards for superior upgrades.
Product ManagementFundraisingFinTechBusiness IdeasEntrepreneurship

Starwatt™ technologies private limited

Product Development Lead

Oct 2022 – Present · 3 yrs 6 mos

Beyond codes inc.

Corporate Communication and Branding Specialist

Oct 2021 – Sep 2022 · 11 mos

  • Led corporate branding and PR strategy supporting global B2B growth initiatives.
  • Increased digital visibility by 40% through structured content, media outreach, and positioning strategy.
  • Drove executive thought leadership initiatives to strengthen corporate authority in competitive markets.
  • Supported revenue expansion initiatives contributing to $5M in upsold services through strategic messaging alignment.
  • Managed cross-functional collaboration between leadership, sales, and marketing teams.
Creativity SkillsPublic RelationsDigital StorytellingContent ManagementCommunicationBrand Development+1

Fatbit technologies

Content & Branding Analyst

May 2020 – Sep 2021 · 1 yr 4 mos · Mohali, Punjab

  • Conceptualized and executed integrated marketing communication campaigns across social, web, and email channels to support product launches and lead generation initiatives.
  • Produced 50+ SEO articles and product content assets for SaaS and marketplace platforms.
  • Collaborated with product, design, and marketing teams to translate technical product features into clear, user-friendly narratives for digital platforms.
  • Managed editorial calendars and content pipelines, ensuring timely delivery of blogs, campaign content, and website updates aligned with marketing goals.
  • Conducted keyword research, competitor analysis, and market research to strengthen content positioning and improve search rankings.
  • Ensured brand consistency across websites, marketing assets, and client deliverables by maintaining editorial guidelines and messaging frameworks.
Creativity SkillsDigital StorytellingContent ManagementCommunicationBrand DevelopmentInformation Architecture+1

Career break

Health and well-being

Sep 2019 – Mar 2020 · 6 mos · Chandigarh, Chandigarh

  • Emigrated back to hometown to be around my family.

Iprospect

Sr. Executive - Marketing & PR

Sep 2018 – Aug 2019 · 11 mos · Mumbai Area, India

  • Served as the sole in-house PR and Corporate Communications lead for the agency, managing end-to-end brand communications and reputation strategy.
  • Managed an annual communications and marketing budget of ₹50 lakh, overseeing allocation across PR campaigns, digital marketing initiatives, industry events, and award submissions.
  • Led integrated communication initiatives across social media, web, PR, and industry platforms, ensuring consistent brand messaging across all channels.
  • Partnered closely with senior leadership and business heads to develop communication strategies supporting agency growth, thought leadership, and industry visibility.
  • Coordinated communication initiatives across agencies within the Dentsu Aegis Network ecosystem, aligning messaging with group-wide brand and marketing objectives.
  • Managed media relations, press communications, and award submissions, strengthening the agency’s industry recognition and brand positioning.
  • Oversaw website content updates, marketing collateral, and digital storytelling initiatives to enhance brand presence and stakeholder engagement.
  • Supported campaign launches, events, and industry conferences, driving brand visibility and thought leadership within the digital marketing ecosystem.
Creativity SkillsPublic RelationsDigital StorytellingContent ManagementCommunicationBrand Development

Sportz interactive

Associate - Social and Content

Apr 2018 – Sep 2018 · 5 mos · Mumbai Area, India

  • Worked as content writer for varied clients, focusing on brand engagement and community building.
  • Also worked on content distribution strategy across channels to generate 10x traffic to the Top-of-the-Funnel.
Creativity SkillsContent Management

Kinerk direct marketing solutions pvt ltd.

Client Service Associate

Apr 2012 – Mar 2013 · 11 mos

Education

Indian Institute of Governance and Leadership

Master of Arts - MA — International Relations and Diplomacy

Jul 2022 – Jan 2023

Panjab University

Masters in Journalism & Mass Communication — Business/Corporate Communications

Jan 2014 – Jan 2016

Panjab University

Bachelors of Arts

Jan 2010 – Jan 2013

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