Urvashi Bhura

CEO

Kolkata, West Bengal, India15 yrs 4 mos experience

Key Highlights

Led strategic M&A initiatives in FMCG sector.
Successfully scaled multiple brands for national and international markets.
Expert in business strategy and transformation.

Stackforce AI infers this person is a strategic leader in the FMCG sector with expertise in business development and M&A.

Contact

Skills

Core Skills

Business StrategyBusiness DevelopmentProject Management

Other Skills

Problem SolvingMarket AnalysisMarket ResearchManagement ConsultingData AnalysisProgrammingRequirements AnalysisMicrosoft Office

About

Urvashi Bhura, a seasoned Senior Leader at the RP Sanjiv Goenka Group, brings a wealth of experience to the table. As the Head of FMCG Strategy and Mergers & Acquisitions, she works directly with the group's promoter, driving strategic thinking and execution to expand the business both nationally and internationally. She also serves as a Director on the Board of Natures Basket Limited, a subsidiary of Spencer’s Retail. Her passion lies in meticulously curating prospective brands for seamless integration into the group’s overarching strategic roadmap, inspiring others to think big and dream even bigger. She is an experienced professional skilled in Business Strategy, Business Transformation, Market Analysis, Market Research and Team Leadership. PGP 2014 alumna from IIM Ahmedabad.

Experience

15 yrs 4 mos

Total Experience

2 yrs 10 mos

Average Tenure

2 yrs 2 mos

Current Experience

Rpsg (fmcg) - guiltfree industries limited

3 roles

Vice President

Promoted

Jul 2025 – Present · 9 mos

Associate Vice President

Jul 2021 – Jun 2025 · 3 yrs 11 mos

FMCG portfolio strategy:
o Scaling up existing FMCG business
o Strategizing group's entry into new FMCG categories
o Assessing suitable FMCG brands for synergistic acquisition
Too Yumm (RP Sanjiv Goenka Group)
o Contributed to Too Yumm’s rapid growth, positioning it as a leader in the snacks industry.
o Contributed to a comprehensive brand positioning refresh, resulting in an additional ~150 Cr annual revenue.
Strategist for New Segments, RP Sanjiv Goenka Group: Successfully executed the group’s entry into personal care:
o Naturali: Focused on efficacious hair and body care products with sensory appeal.
o Within: A premium D2C skincare brand emphasizing natural barrier strengthening.
Herbal and Consumer Wellness Focus
o Involved in scaling up Dr. Vaidya’s, a 150-year-old legacy brand acquired by the group in 2021.
o Launched Three60, a new brand rooted in Indian heritage, aiming for INR 1000 crores revenue within five years.

Business DevelopmentProblem SolvingBusiness StrategyProject Management

General Manager - FMCG Strategy and M&A

Oct 2018 – Jul 2021 · 2 yrs 9 mos

Founding Team Member, Too Yumm (RP Sanjiv Goenka Group)
Partnered in executing the group’s entry into the “better for you” snacking space.
Contributed to Too Yumm’s rapid growth, positioning it as a leader in the snacks industry.
Heading relations with various State Governments on the group’s behalf
Led interactions with five State Governments for investment decisions worth 500 Cr in different projects
Single investment decision worth 200 Cr finalized in the State of Telangana

Business DevelopmentProblem SolvingBusiness StrategyProject Management

Nature's basket limited

Director

Feb 2024 – Present · 2 yrs 2 mos · Kolkata, West Bengal, India

Rp-sanjiv goenka group

General Manager Business Development

Jun 2017 – Sep 2018 · 1 yr 3 mos · Kolkata, West Bengal, India

Strategizing long term business plans for scaling up new businesses in the group, direct reporting to business CEO
Part of the leadership team leading the thinking on scaling up of FMCG brands
Heading relations with various State Governments on the group’s behalf
̶ Leading interactions with five State Governments for mega investment decisions in different projects

Business DevelopmentProblem SolvingBusiness StrategyProject Management

The boston consulting group

3 roles

Consultant

Promoted

Jul 2016 – Jun 2017 · 11 mos

• Worked on the sales and marketing excellence module as part of BCG India’s largest and most extensive transformation program for a steel major

Problem SolvingBusiness StrategyProject Management

Senior Associate

Jul 2014 – Jul 2016 · 2 yrs

Multi - disciplinary transformation of a private sector bank in India
Commercial refresh for a global infrastructure group with interests in the airports, energy & highways
Conducted a quantitative benchmarking and CAP enhancement effort at an Asian port association
Developed business case for IT led business transformation for a Global telecom company

Problem SolvingBusiness StrategyProject Management

Summer Associate

Apr 2013 – May 2013 · 1 mo

Supported ongoing long term transformation focused on branch rejuvenation for a retail bank in India
Awarded Pre Placement Offer to join the firm full time

Indian institute of management, ahmedabad

Student

Jun 2012 – Mar 2014 · 1 yr 9 mos · Ahmedabad Area, India

Wipro infotech ltd

2 roles

Software Engineer

Jul 2011 – May 2012 · 10 mos

Rewards and Recognition
‘Feather in my Cap’ award, given to top 2% in the team, for immense project contribution
Led a team for the critical implementation of migration and reporting modules
‘People Champ’ of the team for leading and implementing employee engagement initiatives
Received critical appreciation from client and management for the responsibilities handled
Roles and Responsibility
Development and Automation of the Inventory Management Module for Aircel-ABS
Responsible for detailed business requirement analysis with the client
Developed the formal Business and Software Requirement Specification documents
Planned network and designed services for the client using Oracle Unified Inventory Management system
Worked with parallel teams for integration of UIM with other platforms for project implementation

Project engineer

Jun 2010 – Jul 2011 · 1 yr 1 mo

Development and Automation of the Inventory Management Module for Aircel-ABS
Responsible for detailed business requirement analysis with the client
Developed the formal Business and Software Requirement Specification documents
Planned network and designed services for the client using Oracle Unified Inventory Management system
Trained in Unix, C, Data Structure, Software Engineering Practices,Java, J2EE, Telecom domain training- Oracle ASAP, Oracle UIM