Anima Agrawal

Product Designer

India5 yrs 11 mos experience
Most Likely To Switch

Key Highlights

  • Boosted user engagement by 20% through UI revamp.
  • Led team to top 10 globally on Dribbble.
  • Designed 10+ products for diverse industries.
Stackforce AI infers this person is a UX/UI Designer with expertise in B2C product design across various industries.

Contact

LinkedIn

Skills

Core Skills

User Experience (ux)User Interface DesignUser ResearchProduct Design

Other Skills

Cross-team CollaborationLeadershipDesign ThinkingFigma (Software)Mobile Application DesignWireframingPrototypingUser Experience Design (UED)Visual DesignDesign CollaborationDesign ToolsWeb DesignInteraction DesignUX ResearchInformation Architecture

About

As a UX/UI and Product Designer with over 6 years in the tech industry. My passion lies in blending design with technology to create impactful user experiences. Beginning with a graphic designer, I transitioned to product design. I lead projects to turn complex ideas into user-friendly solutions. My work includes a successful revamp of a website’s UI, boosting user engagement by 20%, demonstrating my ability to align design with user needs and business goals. Led the team to 2nd rank in India and top 10 globally on Dribbble, increasing online engagement by 40%. I specialize in User research, Figma, Visual Design, and other design tools. I focus on creating products that are not only functional but enjoyable. Skills: User Research, Figma, Zeplin, UI/UX Design, Web/App Design, Design Systems, Team Leadership. I pride myself on being a creative problem-solver, delivering designs that are aesthetically pleasing and functionally robust. In every project, I strive to blend creativity with strategic thinking, ensuring each design decision supports broader business goals and user needs. My approach is collaborative, fostering positive relationships and a vibrant team atmosphere. I lead a team of talented designers, developed comprehensive design systems and collaborated with product managers and executives. I'm dedicated to constantly improving my skills and keeping up with the latest design trends. Let's Connect I welcome new connections and collaborative opportunities. Feel free to connect with me here on LinkedIn or email me at anima0701@gmail.com

Experience

5 yrs 11 mos
Total Experience
1 yr 7 mos
Average Tenure
2 yrs 10 mos
Current Experience

Proarch

Senior UX/UI Designer

Feb 2024 – Present · 2 yrs 3 mos · Bengaluru, Karnataka, India · Remote

  • Key Accomplishments:
  • 1. Led the design of a comprehensive digital portal for Harley-Davidson, transitioning manual machine maintenance processes to an intuitive web-based interface, resulting in a 40% increase in operational efficiency.
  • 2. Created and implemented a testing dashboard for LLMs to monitor and address toxic or biased responses, leading to a 35% improvement in response accuracy and more effective bias mitigation.
Cross-team CollaborationLeadershipUser Experience (UX)User Interface DesignDesign ThinkingFigma (Software)

Self employed

Product Design Freelancer - UX/UI Strategist

Jul 2023 – Present · 2 yrs 10 mos · Remote

  • Key Accomplishments:
  • 1. Designed 10+ products across music, dating, social and e-commerce, and education for screen orientations of mobile, websites and dashboards. Guided a team of 4 designers.
  • 2. Advised 15+ tech startups, providing design solutions via User Research, Information Architecture, Visual Design, Interaction Design, UX Writing, and Prototyping.
Cross-team CollaborationLeadershipUser Experience (UX)User ResearchUser Interface DesignDesign Thinking+6

Fynd (shopsense retail technologies ltd.)

Product Designer 2 - Web Design, UX/UI, Figma

Apr 2023 – Jun 2023 · 2 mos · Noida, Uttar Pradesh, India · On-site

  • Key Accomplishments:
  • 1. Orchestrated solo design operations within a diverse 40-member team.
  • 2. Contributed on "Boltic: No code, low code tool" overseeing feature implementation, resulting in a 20% improvement in user engagement.
  • 3. Brainstormed and prototyped 10+ pixel-perfect concepts for UI, navigation, and SEO content.
Cross-team CollaborationUser Experience (UX)User ResearchUser Interface DesignDesign ThinkingDesign Collaboration+5

Nickelfox technologies

Product Designer - UI/UX, Figma, Visual Design Expert

Nov 2021 – Apr 2023 · 1 yr 5 mos · Noida, Uttar Pradesh, India

  • Key Accomplishments:
  • 1. Teamed up with product managers, stakeholders, and engineers to define product requirements, leading to the successful launch of 5+ new products.
  • 2. Led a team of 3 designers, contributing to User Research, Information Architecture, Visual Design, and Prototyping.
  • 3. Elevated brand visibility and generated client inquiries by showcasing designs on Dribbble, with over 367,000 views and 3,600+ likes.
  • 4. Enhanced the UI/UX of a fashion e-commerce aggregator's POS system, resulting in a substantial 15% increase in conversion rates.
  • 5. Reduced user complaints by 10% through strategic design enhancements.
Cross-team CollaborationUser Experience (UX)User Interface DesignDesign ThinkingDesign CollaborationProduct Design+12

Csc e-governance services india limited

UX/UI Designer - Web & Mobile UI/UX, Figma

Sep 2020 – Oct 2021 · 1 yr 1 mo · Delhi, India

  • Key Accomplishments:
  • 1. Partnered closely with CTO on company app and websites, achieving a 30% increase in website traffic and enhancing overall user satisfaction.
  • 2. Managed solo design for 5+ Government projects, including the COWIN website for CSC centres.
Cross-team CollaborationUser Interface DesignDesign CollaborationWeb DesignUX ResearchProblem Solving+5

Naskay technologies

UX/UI Designer - Figma, UI/UX and Logo Design

Jan 2020 – Aug 2020 · 7 mos · Noida, Uttar Pradesh, India

  • Key Accomplishments:
  • 1. Cultivated a comprehensive understanding and mastery of design principles and techniques.
  • 2. Engaged across diverse industries, including fitness and health platforms, contributing to the success of 2 major projects.
User Interface DesignDesign CollaborationCommunicationWeb Interface DesignMobile Application DesignPrototyping+4

Education

Amity University

Bachelor of Fine Arts - BFA — Applied Arts

Jan 2015 – Jan 2019

ImaginXP

UX Jumpster — User Experience Research and User Interface Design

Jan 2019 – Jan 2019

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