Nov 2023 – Feb 2024 · 3 mos · Ontario, Canada · Hybrid

• Digital Experience Strategy: Drove the concept, responsive design, and deployment of the entire
• Candyfunhouse web and social media user experience and its associated digital assets.
• Visual Content Production: Designed and produced engaging 2D animated content for web and social platforms.
• Packaging Design: Executed end-to-end print design and finalization for a range of confectionary and merchandise packaging.

Sep 2022 – Nov 2023 · 1 yr 2 mos · Toronto, ON · On-site

• Conceptualized and executed visually engaging marketing campaigns in close collaboration with the
• Marketing team, ensuring alignment with core brand messaging and GTM strategies.
• Finalized and prepared all print and digital design files for smooth distribution and execution by
• external vendors and internal teams.

May 2022 – Oct 2022 · 5 mos

• . Manage and oversee video pre-production planning
• Align on priorities with the marketing, operations, & social media content marketing teams
• Manage workflow for video edits inclusive of cuts for all platforms including US social media
• Take a brief to grasp the production team’s needs and specifications
• Suggest design and production solutions as needed to deliver on time and up to brand standards
• Identify best practices for video and evolve daily operations as necessary
• Oversee video collection to ensure all media is archived appropriately and can be readily obtained
• Manage and coach in-house video team, be a creative lead on video concepts, shoot and edit video content.
• Report the status of projects to Managers and stakeholders.

Oct 2019 – Feb 2022 · 2 yrs 4 mos · Mississauga, Ontario, Canada

• Coming up with design concepts for various devices.
• Editing layouts and designs to be printed at the facility using softwares like adobe photoshop.
• Actively involved in communicating the brand message to the customers by creating effective content and analysing brand impact on social media.
• Successfully executing orders and play a crucial role in customer retention.

Oct 2017 – Jul 2019 · 1 yr 9 mos

• Led the overall implementation of Marketing and Branding programs and activation campaigns associated with the brand to boast consumer awareness and Go to Market strategy for products and services.
• Delivered content in variety of formats including whitepapers, longform content, website copy, social media, press releases, briefing documents, video scripts, and speaking notes.
• Created and designed content according to the brand standards and new ways of attracting eyeballs.
• Optimized content using current SEO best practices and tailored it to the target channel and audience.
• Did extensive market, customer, competition research and focused on data driven pitches.
• Collaborated with designers, vendors, and others to brainstorm ideas, create concepts, and build a messaging strategy for given projects.
• Managed content marketing for Social accounts on Twitter, LinkedIn, Facebook and Instagram.
• Assisted External agency and internal teams including Product Marketing, Brand, Content, Social and other cross-functional teams to develop campaigns.
• Created and managed content for creation of Monthly Newsletter on Adobe Spark.
• Involved in gathering customer requirements from business user teams spread over the Sales, Marketing and Customer service.
• Hands on Experience on Salesforce (Customer relationship management system), worked on Insights, Reports, Dashboards, Campaigns and Automation, Highly active TrailBlazer.

Aug 2017 – Sep 2017 · 1 mo

• Administrated and monitored the company’s Salesforce CRM application. Created the workflows for automated lead routing, lead escalation and email alert.
• Developed and Customizing salesforce.com application based on the user needs.
• Developed field & page layout customization for the standard objects like Account, contact, Leads.
• Involved in gathering customer requirements from business user teams spread over the Sales, Marketing and Customer service.
• Worked on Record Types, Validation Rules, Triggers and Page Layouts

Dec 2014 – Oct 2017 · 2 yrs 10 mos

• Managed the lead Generation process for Implementation, support and testing projects of various SAS technology (Oracle apps, Salesforce, Netsuite)
• Worked on multiple testing, support projects for Oracle apps, Salesforce.
• Analyzed and developed “as-is” vs. “to-be” environments.
• Built dashboard and reports for deep analysis and Business Intelligence.
• Design test plans and manage execution of plans.
• Conducted multiple Seminars and presentation for prospect clients.