Frédéric SANUY — CEO

Specialties: Integrative thinking & Flexible problem solving ; Business Opportunity spotting ; Disruptive and Catalystic innovation; Entrepreneurial and intrapreneurial models; Vision to Execution; Use of Technology for social or societal impact; Turnaround situation and mindset change in MNCs; Pragmatic business building; Social Entrepreneur - Social Media Strategist - LinkedIn Expert - Global brand management - PIM CMS Expert and Brand Advocate at Digital Asset Management Leader. Major strengths in leadership, problem solving and business development. World leading expert, thought leader, and executive with management strategy experience in Content Management including Digital Asset Management (DAM), Digital Strategy, Metadata and Taxonomy design, Content Management, Governance, and Rights Management. A focused, high-energy individual with a proven track record of meeting organizational goals through creation of cross-functional teams. Highly effective operationalizing complex, cross-media production process using both continuous improvement tools and change management skills. Specialties: Digital asset management (DAM), Production workflows, content management (ECM / PIM / CMS), distributed (global) workflows, category, metadata, taxonomy and controlled vocabulary development, editorial and media workflows, continuous improvement, change management, value-chain management, mentoring & coaching, application development and deployment. Solution Architect System : - Requirements Gathering: Understand business needs and key technical requirements. System Design: Create architecture diagrams (e.g., high-level diagrams, component diagrams, data flow diagrams). - Technology Selection: Identify the right tech stack (cloud services, databases, programming languages). - Prototype & Proof of Concept (PoC): Build a prototype or PoC to validate assumptions and technology choices. - Architecture Reviews: Conduct reviews with stakeholders, developers, and other architects. Implementation Planning: Define detailed technical plans, including cloud infrastructure, scalability, and security protocols. - Monitoring & Optimization: After deployment, continuously monitor system health and performance, optimizing architecture as needed. Industries: Agencies, Corporate, Consumer Packaged Goods (CPG), Consumer Brands, Media & Entertainment, Broadcast, Technology, Retail, Pharmaceutical, Healthcare, Insurance, Education and Manufacturing. Website : https://www.activo-consulting.com Youtube Channel : https://www.youtube.com/@activo-dam-pim-cms/

Stackforce AI infers this person is a Digital Asset Management expert with a strong focus on Marketing Technology and AI integration.

Location: Paris, Île-de-France, France

Experience: 25 yrs 4 mos

Skills

Digital Asset Management
Marketing Technology
Project Management
Content Administration
Social Media
Event Management
Product Management

Career Highlights

Expert in Digital Asset Management and Marketing Technology.
Proven track record in leading large-scale DAM transformations.
Strong focus on metadata governance and rights management.

Work Experience

Activo UK

CEO & Co-Founder (4 mos)

Team for the Planet

Associate Team for the Planet (2 yrs 4 mos)

Toronto Metropolitan University

Mentor - Judge DAM Course at TMU! (2 yrs 8 mos)

AI Accelerator Institute

Member (2 yrs 8 mos)

DAM NEWS

Owner (2 yrs 9 mos)

Decathlon International

DAM Product Owner (9 mos)

Accor

DAM / PIM / CMS Solutions Architect (1 yr 5 mos)

OnDAM Paris

CEO & Co-Founder OnDAM Paris 🇫🇷 (6 yrs 4 mos)

Michelin

DAM Product Owner (7 yrs 1 mo)

Activo

CEO & Co-Founder - DAM PIM CMS Expert & Solutions Architect (7 yrs 4 mos)

DALIM SOFTWARE GmbH

Director of Marketing & Partner Programs Enterprise Solutions (1 yr 5 mos)

Pre-Sales Solutions Manager - Solutions Architect (5 yrs 9 mos)

CA COMMUNICATION

DSI - Solutions and Production Architect - DAM Manager (9 yrs 6 mos)

Hachette Filipacchi Media

TECHNICAL DIRECTOR GAMMA - Digital Asset Manager (3 yrs)

Laboratoire de Physique Nucléaire et de Hautes Energies ( LPNHE - UPMC / IN2P3 / CNRS)

PHD STUDENT ENGINEER (3 yrs)

Education

PhD at Université Claude Bernard Lyon 1

Frédéric SANUY

CEO

Paris, Île-de-France, France25 yrs 4 mos experience

Highly StableAI Enabled

Key Highlights

Expert in Digital Asset Management and Marketing Technology.
Proven track record in leading large-scale DAM transformations.
Strong focus on metadata governance and rights management.

Stackforce AI infers this person is a Digital Asset Management expert with a strong focus on Marketing Technology and AI integration.

Contact

frederic.sanuy@activo-consulting.com LinkedIn

Skills

Core Skills

Digital Asset ManagementMarketing TechnologyProject ManagementContent AdministrationSocial MediaEvent ManagementProduct Management

Other Skills

AI GovernancePIMCMSVendor selectionRequirements analysisDigital LibrariesEvent PlanningAPI integratione-CommerceBusiness requirements3D ModelingOracle Meter Data Management (MDM)Adobe Experience Manager (AEM)Product CatalogAkeneo

About

Experience

25 yrs 4 mos

Total Experience

5 yrs 8 mos

Average Tenure

2 yrs 8 mos

Current Experience

Activo uk

CEO & Co-Founder

Jan 2026 – Present · 4 mos · London Area, United Kingdom

Independent Consultancy | Digital Asset Management | Marketing Technology | AI Governance
As CEO & Co-Founder of Activo UK, I lead an independent consultancy dedicated to helping brands, retailers, luxury houses and industrial organizations design and optimize their Digital Asset Management (DAM) ecosystems.
Activo UK operates vendor-neutral, providing strategic advisory, RFP leadership, architecture design, governance frameworks, AI integration and large-scale DAM transformation programs. We work at the intersection of business, technology and content operations — ensuring DAM is not just a repository, but a structured content supply chain enabling performance, compliance and scalability.
Our expertise spans DAM, PIM, CMS and AI-driven workflows, with a strong focus on metadata governance (IPTC, C2PA), rights management, ecosystem integration and long-term organizational adoption.
At Activo UK, independence is our strength: we support our clients in making the right technology decisions, structuring sustainable governance models, and unlocking measurable business value from their digital assets.

Digital Asset ManagementMarketing TechnologyAI Governance

Team for the planet

Associate Team for the Planet

Jan 2024 – Present · 2 yrs 4 mos · Paris, Île-de-France, France · Hybrid

Team For The Planet is a mission-driven company that wants to raise 1 billion euros to deploy 100 innovations to fight global warming.
It is possible to become a shareholder from one euro invested.
We are the last generation that can avoid climate collapse. Let's act together!
If you want to know how to get involved, click here: https://team-planet.com/

Toronto metropolitan university

Mentor - Judge DAM Course at TMU!

Sep 2023 – Present · 2 yrs 8 mos · Toronto, Ontario, Canada · Hybrid

Ai accelerator institute

Member

Sep 2023 – Present · 2 yrs 8 mos

Connecting and empowering passionate AI infrastructure innovators. Join our Slack community and never miss out again!

Dam news

Owner

Aug 2023 – Present · 2 yrs 9 mos · Greater London, England, United Kingdom · Hybrid

Digital Asset Management News contains the latest news, reviews, trends and opinion about the Digital Asset Management (DAM) industry including comment by the editor as well as feature articles contributed by independent authors.
If you have an idea for an original article or feature, please feel free to contact us and we will consider your article for inclusion. Please read our editorial guidelines below first before sending us material.

Social MediaContent AdministrationDigital Libraries

Decathlon international

DAM Product Owner

Oct 2022 – Jul 2023 · 9 mos · Hybrid

Gap Analysis - Business requirements - DAM integration PIM / CMS - Syndication - e-Commerce - KPIs - Target architecture - MACH
Web2Print
Disruptive technology

Digital Asset Managemente-CommerceBusiness requirementsProject Management

Accor

DAM / PIM / CMS Solutions Architect

Jan 2021 – Jun 2022 · 1 yr 5 mos · Île-de-France, France

Digital Asset ManagementProduct Management

Ondam paris

CEO & Co-Founder OnDAM Paris 🇫🇷

Jan 2020 – Present · 6 yrs 4 mos · Paris, Île-de-France, France · Hybrid

Co-founded OnDAM Paris, the premier DAM Conference for enterprise-level professionals.
Organized a two-day event uniting top DAM vendors and customers from luxury retail brands and agencies.
Fostered networking opportunities and knowledge sharing among industry leaders to enhance digital asset management practices.

Digital Asset ManagementEvent ManagementEvent Planning

Michelin

DAM Product Owner

Apr 2019 – Present · 7 yrs 1 mo · Lyon, Auvergne-Rhône-Alpes, France

2019-2023 - DAM project management and product owner, including use cases, RFP, vendors selection project implementation (#metadata #worflow #kpi #agile #scrum #jira #backlog) for worldwide deployment.
Working with the Corporate Direction of Digital Activities DCTI
DAM configuration - integration PIM CMS
Digital Marketing Management
API integration
Training - Courses - Design Thinking

Digital Asset ManagementProject ManagementAPI integration

Activo

CEO & Co-Founder - DAM PIM CMS Expert & Solutions Architect

Jan 2019 – Present · 7 yrs 4 mos · Greater Paris Metropolitan Region

We are offering a wide range of services to customers (brands, retailers, agencies, corporate) and vendors.
For clients we are providing digital solutions strategy from RFP, vendor selection criteria analysis, requirements analysis, metadata and workflows strategies and end-to-end implementation project management.
To vendors we offer consultation on DAM principles, feature functionality, UI / UX, SaaS & cloud migration strategies, software project management, and a variety of other topics relevant to DAM PIM CMS and software development.
Our strategy and technology experts help brands retailers agencies better connect with people working at the intersection of art, technology and marketing, all of our projects rely on a close collaboration between our team and you, to make the success of our clients driven by innovation and ROI.
Frédéric SANUY is a 25-year expert of the information technology industry, with Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). He advises customers, technology project leader on digital strategy, technology business cases, and vendors.

Digital Asset ManagementPIMCMSVendor selectionRequirements analysisProject Management

Dalim software gmbh

2 roles

Director of Marketing & Partner Programs Enterprise Solutions

Jul 2017 – Dec 2018 · 1 yr 5 mos · Kehl ( Germany)

My role is to drive marketing sourced and influence pipeline creation for DALIM SOFTWARE GmbH Enterprise Business. Generating sales leads, database marketing, media and social channels, email nurture and multi-dimensional campaigns. Analyze effectiveness of key performance metrics that span the marketing funnel from impressions and inquiries to closed deals and revenue.
Driving sales marketing alignment through the creation of marketing target and ROI models, setting marketing contribution targets and working closely with sales leadership to report on achievement.
My major areas of focus are content strategy, strategy, marketing automation, search marketing, sales/marketing alignment, media optimization, ECM, Brands & Agencies Solutions, Packaging Marketing and database marketing.

Digital Asset ManagementProduct Management

Pre-Sales Solutions Manager - Solutions Architect

Sep 2011 – Jun 2017 · 5 yrs 9 mos · Kehl ( Germany)

Contribution to the creation of a solution team as central company resource (typically centralizing and handling RFP/RFI) for our sales direct and indirect organisation. Liaising with the service department in the transitioning of presales projects to implementation phase.
Participate to the products support/service and particularly its "cloud based" demo infrastructure and related training.
Contribute to beta sites follow up of the DALIM SOFTWARE products and related product management.
Preparation of key presentations within the frame of the deployment and maintaining of Company demonstration infrastructure.
Implementation/setup of the DALIM ES product for internal purpose.
Solutions Architect.

Ca communication

DSI - Solutions and Production Architect - DAM Manager

Mar 2002 – Sep 2011 · 9 yrs 6 mos · Paris

Since 2002 I have assured the Technical Direction and the Production of the CA group Communication (6 agencies in Europe, 200 people): a group of independent communication specialists, in mass-market retail publishing. My role is to ensure the implementation and monitoring of the production of mass-market retailing catalogues from the DTP (Desktop Publishing) operator to the manufacturing (establishment of the IT infrastructure for clients / servers and its support, process automation, proofing, distribution and sharing of internet media).

Hachette filipacchi media

TECHNICAL DIRECTOR GAMMA - Digital Asset Manager

Mar 1999 – Mar 2002 · 3 yrs · Greater Paris Metropolitan Region

From 1999, I have launched, along with my team, the creation of the platform of GAMMA division within the Hachette Filipacchi Image group while carrying out the role of Head of Technologies (from the photo shoots of the
reporters, to the editors until distribution).

Laboratoire de physique nucléaire et de hautes energies ( lpnhe - upmc / in2p3 / cnrs)

PHD STUDENT ENGINEER

Mar 1996 – Mar 1999 · 3 yrs · Greater Lyon Area

For three years I have assumed the role of Technical Manager within the unit of research Lyohp0 from the Lyons 1 University. The task is to provide technical support to the research teams, from the measuring instruments to the programming for simulation till the sharing and the distribution of the research activities (publishing, image bases, web).