Jul 2025 – Dec 2025 · 5 mos · Gurugram · On-site

• 1.Drove SEO-led growth through cross-functional collaboration
• Collaborated with designers and Product Managers to design Challan and Insurance journeys end-to-end with SEO-first UX, supporting a ~30% increase in organic traffic and improved search discoverability. Also conducted UAT testing before releases to minimize UI issues post-launch.
• 2.Redesigned core surfaces to improve usability and retention
• Led the Mall page redesign, created homepage widgets, reusable bottom sheets, and PDI icons to streamline navigation and reduce friction across key user journeys.
• 3.Increased quote discovery in the new car journey
• Prototyped a prominent WhatsApp CTA within the new car flow to simplify quote access, resulting in a ~17% rise in quote initiation clicks
• 4.Strengthened content engagement with illustrations and visual storytelling
• Designed illustrations and narratives for Challan Day and homepage stories, improving content clarity and driving higher scroll depth and interaction rates.
• 5.Boosted homepage engagement through performance-driven banner design
• Designed and standardized high-impact homepage banners using CTR insights, contributing to an estimated ~20% improvement in banner engagement and consistent visual hierarchy across the app.

Apr 2025 – Jun 2025 · 2 mos · Gurugram, Haryana, India · Remote

• Currently working on the UX and UI design of Yuruka, an ATS (Applicant Tracking System), with a focus on enhancing the experience for both recruiters and super admins.
• Designing intuitive dashboard workflows, data visualizations, and candidate management interfaces to streamline the hiring process.
• Leading the end-to-end design of landing pages for Yuruka’s key features, including the AI Interview and CV Enhancer tools, ensuring brand consistency and conversion-focused design.
• Collaborating cross-functionally with product managers, developers, and marketing teams to align design decisions with user needs and business goals.
• Conducting wireframing, prototyping, and usability testing to validate design solutions and improve product usability.