Raphael Stange

CEO

Berlin, Berlin, Germany20 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led turnaround of unprofitable B2C business at SHARE NOW.
Tripled customer base and drove consistent EBIT growth.
Successfully integrated brands post-merger for premium positioning.

Stackforce AI infers this person is a strategic leader in Mobility Services with a focus on marketing and operational excellence.

Contact

Skills

Core Skills

Business DevelopmentMarketing StrategyBusiness StrategyOperations Management

Other Skills

Performance MarketingStrategic OutsourcingOrganizational RedesignMarketing AutomationApp AttributionB2B SalesBrand IntegrationBrand ManagementStrategic PartnershipsRecruitment ProcessProduct DevelopmentRevenue DiversificationPaid Social AcquisitionCustomer Lifetime ValueManagement

About

As CEO of Nitrado, and previously an Executive Board Member at Share Now and part of Sixt’s global leadership team, I thrive on navigating complex, cross-border challenges across three continents. I’m passionate about building and empowering teams, inspiring them to take initiative and own outcomes. I’ve delivered strategic impact, high growth, and strong financial performance in fast-paced, EBITDA-focused environments. I feel most at home in customer- and tech-driven companies and bring an entrepreneurial mindset to everything I do. Ventures I co-founded continue to scale successfully.

Experience

20 yrs 7 mos

Total Experience

2 yrs 11 mos

Average Tenure

3 yrs 2 mos

Current Experience

Nitrado

CEO

Mar 2023 – Present · 3 yrs 2 mos · Berlin, Deutschland · Hybrid

Share now

3 roles

Chief Marketing, Customer Service and Sales Officer (CMSO)

Jan 2020 – Feb 2023 · 3 yrs 1 mo

Joining as a C-level executive during a period of financial decline, I helped lead the turnaround of an unprofitable B2C business following the departure of the founding CEO and CFO, and shortly after the exit of their successor. I drove consistent double-digit EBIT growth, tripled the customer base from 1.2 to 3.4 million by building in-house performance marketing teams, and reduced support costs by ~50% through strategic outsourcing and organizational redesign. Together with Product, Tech, and BI, I launched new B2C and B2B offerings that drove an 80% increase in total revenue. Revenue per user rose by 40%, supported by the rollout of marketing automation, app attribution, and the industry’s first carsharing loyalty program. I established regional B2B sales teams across Europe, tripling B2B revenues. I repositioned and integrated brands post-merger, transforming car2go into the premium brand Share Now. These strategic initiatives significantly strengthened the company’s financial profile and appeal to acquirers - directly contributing to the successful exit via sale to Stellantis.

Performance MarketingStrategic OutsourcingOrganizational RedesignMarketing AutomationApp AttributionB2B Sales+3

Chief Marketing and Sales Officer (CMSO)

May 2019 – Dec 2019 · 7 mos

Chief Marketing Officer (CMO)

Jan 2016 – Apr 2019 · 3 yrs 3 mos

At that time car2go Group GmbH

Remote control productions gmbh

2 roles

Director Operations (COO)

Aug 2014 – Dec 2015 · 1 yr 4 mos

Joining during a phase of rapid expansion driven by a major production contract ("Angry Birds Epic"), I supported the founder in scaling the organization without compromising operational performance. I introduced a streamlined recruitment and onboarding process, increasing both hiring speed and talent quality. To access top-tier tech talent, I established a new subsidiary in Helsinki - resulting in a 50% year-over-year increase in developers and product managers. I also implemented a structured product development process with cross-functional leadership involvement. To diversify revenue, I launched a new subsidiary, "Gamify now!", focused on gamification and business apps. In its first year, the unit generated €1 million in B2B revenue through new client acquisition.

Recruitment ProcessProduct DevelopmentRevenue DiversificationOperations ManagementBusiness Development

Managing Director GamifyNow!

Aug 2014 – Dec 2015 · 1 yr 4 mos

Spin-off from remote control productions GmbH

Sixt

3 roles

Senior Director Marketing Operations

Dec 2012 – Jul 2014 · 1 yr 7 mos · Munich Area, Germany

Appointed by the owning family to succeed Konstantin Sixt, outgoing Head of Online Marketing (promoted to the Board of Sixt SE as CSO), I joined at a pivotal moment: the CEO, Erich Sixt, had just initiated the US market entry, and the carsharing JV with BMW (“Drive Now”) was underperforming. Sixt's customer acquisition was overly focused on per-transaction metrics, lacking a long-term view on customer lifetime value. Key tools such as paid social acquisition, affiliate programs, and marketing automation were missing. I introduced a bid management platform and an acquisition attribution model - optimizing spend allocation across Search and Display, resulting in double-digit revenue growth year over year. I implemented Oracle CRM marketing automation, linked to the Sixt Card and SME bonus program, significantly increasing uptake of personalized offers. Additionally, I helped refine Sixt’s global marketing strategy, with a particular focus on scaling US operations - now Sixt’s largest market outside Germany.