Tae Jeong

Head of Design

San Francisco, California, United States17 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led successful rebranding initiatives for multiple companies.
  • Built and nurtured high-performing design teams.
  • Expert in creating user-centric design systems.
Stackforce AI infers this person is a seasoned design leader in SaaS and logistics industries, specializing in user experience and branding.

Contact

LinkedIn

Skills

Core Skills

Ux DesignCreative DirectionBrandingUser Experience (ux)

Other Skills

Responsive Web DesignUX ResearchDesign ThinkingTeam LeadershipDesignWeb DesignLeadershipMarketingAtomic designDesign SystemLean UXInteraction DesignInteractive StrategyArt DirectionCreative Strategy

About

Over the years, I have worked in big and small startups and agencies to help build brand and product experiences. Most recently, as a UX creative director at Klaviyo, I build and led the design team through strategic vision and conceptual work that established the new customer-centric, results-driven SMB and Enterprise site experience. This rebranding and repositioning initiative included building our user journey, site architecture and the foundation of the brand and design system, ensuring that every design element from the tone and voice, fonts, color palette, product illustration style, and components to button design is distinctively memorable. Before joining Klaviyo, I was a Design Director at Flexport, leading an interdisciplinary team of designers, PMM and growth team through a rebranding and user journey and a new site experience. I led the effort to give Flexport a flexible brand and design system that spans all our products to marketing touch points from website, digital, social to print to OOH after raising $ 1B in funding. Prior to Flexport, I was a digital Creative Director at Dentsu, leading teams of art directors, designers, writers, and creative technologists in evolving and innovating interactive experiences for Fortune 500 companies. I genuinely enjoy the challenge of working in a fast and ambiguous environment to solve a complex or business problem; working through the process with my team and stakeholders is gratifying for me.

Experience

17 yrs 3 mos
Total Experience
2 yrs 5 mos
Average Tenure
3 yrs 7 mos
Current Experience

Graphite

Senior Director of Design

Oct 2022 – Present · 3 yrs 7 mos

Klaviyo

UX Creative Director

Aug 2021 – Sep 2022 · 1 yr 1 mo

  • As a UX creative director at Klaviyo, I help built a UX creative team as a new practice in the creative department to support the growing marketing team with my ECD. I led and worked with my design team to launch our rebrand as first-person data marketing platform, our SMB and Enterprise site experience, and its design system in 6 months.
  • Built, nurtured, and led a team of remote designers by fostering a safe and transparent environment in the world of ambiguity so they can thrive and do their best work.
  • Worked closely with PMM, SEO, growth, demand, and research team to determine our users and the business needs and goals, key messaging for product features and core pages, and performance metrics for the new site experiences.
  • Partnered with internal stakeholders and teammates to promote transparency and alignment in a high velocity environment.
Responsive Web DesignCreative DirectionBrandingUX ResearchDesign ThinkingTeam Leadership+3

Flexport

Brand / Design Director

Feb 2019 – Jul 2021 · 2 yrs 5 mos · San Francisco Bay Area

  • I was a Design Director at Flexport, leading an interdisciplinary team of designers, PMM and growth team through a rebranding and user journey and a new site experience. I led the effort to give Flexport a flexible brand and design system that spans all our products to marketing touch points from website, digital, social to print to OOH after raising $ 1B in funding
  • Led and worked closely with the design team and engineers to build a brand guideline and an atomic design system in contentful as well as a result driven B2B site experience.
  • Iterated on our user flow, site experience , design system and marketing assets to increase conversion and web authority through user-centric processes while maintaining our brand standards.
  • Helped lead a rebrand and launched Flexport’s first global brand campaign with ECD, marketing, and product leadership.
  • Worked closely with the key stakeholders on testing and site optimization to increase acquisition and retention.
Web DesignCreative DirectionLeadershipBrandingUX ResearchMarketing+4

Dentsu mcgarrybowen

Creative Director - Digital Experience

Feb 2016 – Dec 2018 · 2 yrs 10 mos

  • Creative lead for Amex, Juniper Networks, Dole Fresh, Bowers & Wilkins, Sovos brands, Walt Disney
  • Family Museum, Delta Dental, New Chapter, Hotschedules.
  • Collaborated with internal and external clients to develop campaigns and digital experiences across various touchpoints such as websites, social activations, E-commerce, product design, email marketing, and brand activations for innovative brands.
  • Helped introduce design thinking, atomic design as part of our process. Successfully
  • helped build an award-winning team, growing it from 4 to 12 within two years.
  • Managed the day-to-day tasks of projects through to completion, collaborated with clients, team
  • managers, production, and technology leads to ensure projects meet goals and drive
  • desired results.

Swirl

Associate Creative Director

Jan 2015 – Feb 2016 · 1 yr 1 mo · San Francisco Bay Area

Hzdg

2 roles

Associate Creative Director/ Design Lead

Promoted

Jul 2013 – Aug 2014 · 1 yr 1 mo

Senior Interactive Art Director

Apr 2011 – Jun 2013 · 2 yrs 2 mos

Greenfield/belser ltd.

Senior Art Director

Jan 2007 – Jan 2010 · 3 yrs

Education

Academy of Art University

BFA — Advertising

Jan 1996 – Jan 2000

University of San Francisco

Bachelor of Arts (B.A.) — Marketing

Jan 1996 – Jan 2000