Jun 2019 – Mar 2021 · 1 yr 9 mos · Gurgaon, India

• Creation of campaigns on AdWords, GDN network, AMS, YouTube, Facebook, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.
• Account Management – Planning, Creation & Managing of Campaigns, Ad Groups, and Keywords across various Platforms viz. Google Search, Amazon and Banner Ads Campaigns on Google Display Network.
• Managing budget of 1-1.5 Cr a month for Sony Camera category.
• Ensuring optimal media campaign delivery by reviewing and managing the day-to-day execution and optimization of advertising campaigns.
• Creating analysis reports, rank reports and impression share reports to project current search engine traffic patterns and to achieve target.
• Daily Account management and interaction with client for all platform performance, optimization and meeting once in a week to brainstorm.
• Keyword Analysis: Google Analytics for better results, from where visitors are coming to our site and why they are going back and how we can stay them at our site.
• Negative keyword selection & implementation into campaigns & Ad Groups.
• Ideate innovative ways of reaching target audience or meet defined marketing objectives through different targeting options available on Facebook and other platforms.
• Create and maintain project plans to update internal stakeholder on status of campaign performance and issues.
• Responsible for client reporting with suitable recommendations and performance summary against the KPI. Ensuring click to visit ratios and VTRs are as per industry benchmarks.
• Ensure all the campaigns are up and optimized according to brief and best practice guidelines.

May 2018 – Jun 2019 · 1 yr 1 mo · Gurgaon, India

• Provide day-to-day supervision and execution of client campaigns on all social media channel. (Google,Facebook, Instagram, Amazon, LinkedIn & Twitter)
• Work closely with CS Team and rest of client social media team to ensure campaigns are on strategy, on time and on target
• Create weekly social media program status reports detailing key insights, and monitoring results; work with analytics / listening team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs
• Offer key insights for improving programs to enhance results
• Exhibit understanding of online market and digital capabilities
• Brainstorm/ideate around program executions/campaigns
• Curiosity for uncovering emerging social media platforms and/or first-mover opportunities with existing platforms
• Manage ongoing optimization of the social strategy
• Partner with the analytics team to help develop recaps and reports, extrapolating key findings and making them relatable and actionable
• Ensures campaign goals/KPIs are met.

Jul 2017 – Apr 2018 · 9 mos · Gurgaon, India

• Manage end to end campaign set-up from getting creatives, assigning Ads & reporting on mobile and web and optimizing Advertiser campaigns.
• Anticipate and identify issues with campaigns and ad-creatives.
• Oversee the delivery of 2000+ campaigns a year and ensure quality control.
• Build performance reports, using various tools and reconciling data from the third-party reports and the internal system reports.
• Understanding of Trafficking Process.
• Assist the Client Services team in understanding and conveying Operational aspects of campaign execution, performance and monitoring.
• Provide periodic reports and Dashboards to the clients.
• Managing all aspects of the business including Billing Reporting and Insights as part of the overall campaign execution.